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Marketing Semiotics: Signs, Strategies, and Brand Value.

Authors :
Herman, Liz
Source :
Technical Communication. Nov2013, Vol. 60 Issue 4, p322-323. 2p.
Publication Year :
2013

Abstract

The article reviews the book "Marketing Semiotics: Signs, Strategies and Brand Value" by Laura R. Oswald.

Subjects

Subjects :
*MARKETING strategy
*NONFICTION

Details

Language :
English
ISSN :
00493155
Volume :
60
Issue :
4
Database :
Academic Search Index
Journal :
Technical Communication
Publication Type :
Review
Accession number :
93996973

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Authors Abstract Subjects Details