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Chasing cool? The secret to making your brand stand out is looking in.

Authors :
Kinsey, Matthew
Source :
Advertising Age. 12/3/2007, Vol. 78 Issue 48, p15-15. 1/4p.
Publication Year :
2007

Abstract

This article reviews the book "How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising," by Jean-Marie Dru.

Subjects

Subjects :
*MARKETING strategy
*NONFICTION

Details

Language :
English
ISSN :
00018899
Volume :
78
Issue :
48
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Review
Accession number :
27734522

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Authors Abstract Subjects Details