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Is 7 Million Copies as Good as It Gets?
- Source :
-
Publishers Weekly . 4/10/2006, Vol. 253 Issue 15, p4-4. 2/3p. - Publication Year :
- 2006
-
Abstract
- The article focuses on the marketing strategy behind the book Fix-It and Forget-It Cookbook. The volume, published by Good Books and released in the U.S. in April 2006, became one of the top-selling books in several retail stores during the first days of sales without advertising or promotion. An additional series of the cookbook has been released.
- Subjects :
- *MARKETING strategy
*BEST sellers
Subjects
Details
- Language :
- English
- ISSN :
- 00000019
- Volume :
- 253
- Issue :
- 15
- Database :
- Academic Search Index
- Journal :
- Publishers Weekly
- Publication Type :
- Review
- Accession number :
- 20659130