Back to Search Start Over

What you can learn from Dru's 'Disruption' at TBWA (part three).

Authors :
Tungate, Mark
Source :
Advertising Age. 12/3/2007, Vol. 78 Issue 48, p15-15. 2/5p.
Publication Year :
2007

Abstract

The article reviews the book "How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising," by Jean-Marie Dru.

Subjects

Subjects :
*MARKETING strategy
*NONFICTION

Details

Language :
English
ISSN :
00018899
Volume :
78
Issue :
48
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Review
Accession number :
27734458

Tools

Authors Abstract Subjects Details