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The article focuses on the practice of collecting consumer view habits on the Internet by advertising companies. The author suggests that the practice could have a negative impact for advertisers who do not understand or appreciate how consumers feel about privacy infringement. According to the author, advertisers are increasingly able to analyze consumer information, including buying habits and demographic characteristics. It is the author's view that a detailed exploration of the ways in which data mining technologies can be used to collect, analyze, and redistribute data is important for marketing purposes and because it sheds light on how consumers and society will react to such technologies.

The article reports on the effects of women empowerment in advertising. Topics mentioned include the importance of women in advertising, the women empowerment that challenges gender stereotypes in media industry, and the effects of marketing strategy on the promotion of brand connection to customers. Also mentioned are the advertising management and the effects of advertising in purchasing behavior of consumers.

Discusses new methods used by advertisers to attract the attention of consumers. Impact of cable, DVDs, the internet, and commercial-zapping video recorders on the major television networks and their sponsors; Alternative ways to put goods and messages in front of consumers; Examples, such as minimovies in theaters, short films on company web sites, outdoor ads, sponsorship of events, and advertising centers in shopping malls.

The article discusses the innovative efforts of an advertising company in Chicago, Illinois. Topics covered include the establishment of the company in 2004 and launch of an integrated multicultural and general advertising strategy. Also mentioned are the core principles used by owners in the company's business model such as digital emergence and media fragmentation.

The article presents a study which aims to examine if women are portrayed as heroes in Clio award-winning advertisements as well as explore if such portrayals changed over a 10-year time period. It cites the presence of top advertising agency brands that could be directly related to the cost of entry as well as the politics with winning a Clio awards. The need for future research on the topic of gendered concepts of heroism to focus on a more typical sample of television marketing is tackled.

The article focuses on the ethical issues surrounding the marketing and advertising done by pharmaceutical companies. Information is offered on their income statements which show more is spent on promotions than on research and development, 24.4 percent against 13.4 percent, according to a 2008 study done by York University. Aside from marketing direct to the consumer, other marketing strategies are discussed such as activities directed to doctors, pharmacists and other health care providers.

The article presents the author's comments on the importance of marketing for promoting readership in academic library. The author presents a new library strategy called "MARKET approach" to make libraries more usable and convenient. She recommends various marketing tips for academic libraries including use of different formats for attracting students and faculties, inclusion of remote locations in advertising affairs, information on changes in library, and experimenting something new.

The article examines the struggles within the advertising industry. Chaos is sweeping the industry. New technologies have resulted in numerous ways that advertisers can reach customers. This means more opportunities, and new complications. Industry leaders are trying to keep up with the pace of change. Major challenges are facing the industry. Perhaps the biggest trend is the shift of focus from the creative to the technical. Heightened focus on strategic planning has helped media companies. Agencies will need to brainstorm across media to attract consumers, especially young ones.

Offers tips on public speaking to advertise fitness services. Creation of a list of a few topics the speaker love; Actions to be taken to promote services; Use of a personal story to illustrate a message.

Focuses on MTV Networks and the global strategy of its parent company, Viacom. Comments of Tom Freston, Viacom's co-president and corporate head of MTV, and Judy McGrath, MTV's chief executive officer; MTV's focus on brand; Scope of the company, which reaches worldwide; Plan to expand in a dozen key markets with more MTV Networks brands, like Nickelodeon, across a range of technologies, such as cable, satellite and cell phones; International selling strategies; The company's acquisition of homegrown businesses; Value of advertisers.

The article looks at the success stories of and marketing strategies employed by global consumer goods Procter & Gamble (P&G) in Japan. Daisuke Hase, P&G external relations supervisor, reveals that the company's marketing mantra can be summarized into a single phrase: receptive messages during receptive moments. The principal What, Who and How is also employed to strengthen its advertising effectiveness. In terms of product innovation, the company focuses on the way a product is seen by consumers.

This article describes the marketing strategy of automobile companies in the U.S. to cater to gay and lesbian customers as of November 2004. In 1994, Subaru--the car company that has reached icon status among gays and lesbians--had no intention of specifically targeting gay consumers through its advertising or promotions. But when the company delved into a massive project to find out just who was buying their cars, they discovered a surprising demographic: a high-density pocket, mostly female, from the lesbian mecca of Northampton, Massachusetts The car company began to aggressively court gay and lesbian consumers, with notable advertisements. As of 2004, other car companies, including General Motors (GM) and Volvo, have realized the value of the gay market. GM recently held a press event targeting only gay media outlets. Ford Motor Co. offers its customers a way to donate to gay organizations. Subaru sponsors community events like the AIDS/LifeCycle charity bicycle ride in California. Automakers are also targeting gay and lesbian consumers through ads that mean one thing to gays and another to straights. The most noted example was the Da Da Da television ad from Volkswagen that showed two 20-something men driving around in their Golf. The ad debuted during the coming-out episode of Ellen DeGeneres' Ellen sitcom. GM in fall 2004 held its Out on the Road event, the first-ever automotive program specifically designed for the gay press. GM invited gay media representatives to San Francisco, California to showcase its cars and show that GM is formally acknowledging the value and power of gay consumers. Ford has taken a similar approach. The automaker's Volvo brand is now a platinum sponsor of gay rights group Human Rights Campaign. Two other Ford brands--Jaguar and Land Rover--are sponsors of the media watchdog organization Gay and Lesbian Alliance Against Defamation.

Offers a look at marketing strategies used to appeal to Latinos in the U.S. Comments on the efforts of Republican and Democratic political candidates to gain support from Latino voters; Influence of Latino spending power on marketing strategies in the food, clothing, and entertainment industries; Social aspects of Latino consumer behavior; Description of the Sí TV channel, which focuses on the issues and interests of Latino Americans; Efforts of advertising to reach Latino consumers; Development of products specifically marketed to Latinos by several major retailers.

The article provides tips for theater marketing. These include making the most of digital ads and social media marketing, getting media attention by hosting dinners during previews for reporters, playwrights, performers, and theatre leadership, and giving importance not just to transactional marketing but to institutional marketing.

El artículo discurre sobre Elementa, una marca de ropa fundada por Erick Rodríguez, que usa textiles sustentables como bambú. Rodríguez relata sus problemas de difundir su historia y los valores de Elementa, y recibe consejos de dos expertos de negocios sobre cómo conectarse con la clientela.

Se describen tres estrategias de publicidad orientadas a las pequeñas y medianas empresas. Primero, se recomienda reducir el precio de un producto clave con la esperanza de que los clientes atraídos al producto comprarán también otros productos. Segundo, se sugiere desarrollar una historia interesante en torno a un producto. Tercero, se aconseja asociar una palabra, imagen o concepto memorable con un producto.

The article discusses the paradigm shift towards in-house advertising and how agencies are being called to help clients use technology and in branding in order to solve business problems. Topics include brand planning and brand strategy, the demand for on-brand, consumer-centric business solutions, and a strategy incorporating design thinking and technology. Other topics include the concept of "do" solutions over "build" solutions, and the incremental change seen in design thinking.

This article discusses marketing research, conducted by Information & Communications LP (ICOM) indicating that coupon use can help companies to assess return on their advertising investments. The increased probability that consumers will return coupons during a recession is noted. Marketing strategies designed to connect coupon redemption with brand loyalty and personal relationships with consumers are encouraged.

The article discusses graphic designers that work within businesses. While some in-house designers feel unappreciated because they believe that the fun work is often assigned externally, the author states that this is not true of all organizations. Companies like Nike, Capital One, Target, and Herman Miller all have innovative campaigns that they work on within the company. This is most likely because designers stepped up and told management that those working from within have better knowledge of the culture and the brand and can work more efficiently.

An interview with Will Johnston of Hoggtowned Music, Reese Marin of Bellevue American Music, and Bob Rosenthal of Piano Outlet is presented. When asked if they still advertise in the Yellow Pages at the same level as they did in past years, Johnston says they advertise in the Yellow Pages more now than ever but not really by choice. When asked about the role of Yellow Pages advertisements in their overall marketing strategy, Marin explains that people are increasingly finding out about them on the Internet. Rosenthal mentions their marketing allocations.

The article discusses steps in making a television (TV) commercial. It says that customers should explain their objectives to an account manager. It also notes that a copywriter and an art director should take a marketing strategy and start to create words and a design for the advertisement. It adds that the commercial shoot and postproduction are supervised by the producer.

The article discusses the means to spend advertising budget for musical instrument stores wisely. Web-based marketing is helpful for retailers. A regular e-mail newsletter makes a company keep in-touch with customers. Augmenting traditional marketing strategies (like direct mail) with a company web site is also effective.

Focuses on the increase in number disease-mongering practice in which pharmaceutical companies try to create a demand for their products by encouraging people to believe that they are ill when they are not. Strategies of such a practice; Effects of pharmaceutical advertising on consumers; Details of a conference on the issue to be held in Newcastle, New South Wales in April 2006.

The article examines the profitability of the Internet advertising industry. This year the combined advertising revenues of Google and Yahoo! will rival the combined prime-time ad revenues of America's three big television networks, ABC, CBS and NBC, predicts "Advertising Age." It will, says the trade magazine, represent a "watershed moment" in the evolution of the internet as an advertising medium. This latest innovation comes from Google, which has begun testing a new auction-based service for the more sophisticated advertising of brands, rather than of just individual products. Both Google and Yahoo! make most of their money from advertising. Auctioning keyword search-terms, which deliver, along with their own search results, sponsored links to advertisers websites, has proved to be very lucrative. Instead of Google's software analysing third-party websites to determine from their content what relevant ads to place on them, advertisers will instead be able to select the specific sites where they want their ads to appear. This could fuel online ad growth even further. As overall advertising spending continues to recover from the slump that began in 2001 after the bursting of the technology bubble, the internet has become the fastest growing advertising medium. That should seriously worry TV broadcasters, who are already losing viewers and ad revenue to the internet.

Focuses on the endorsement of athletes in the business in China. Promotion of athletes on the local advertisement of Chinese products; Accomplishments of sports athlete endorser in their business; Share of the athletes' effort to the local governments.

Presents tips on creating a business plan to accomplish an author's writing objectives. Advantage of a business plan; Formulation of goals; Strategies for marketing and promotion; Evaluation of the business plan on a regular basis.

The article discusses how Heller Ehrman White & McAuliffe LLP used advertorials to promote their law firm in China. The advertorials were published in the journal "New York Times." One of the advertorials offered readers a lot of information about China's economy, the Heller firm and its clients. This marketing approach is unusual for law firms, which generally take out huge advertorials only when something goes wrong, when they need the venue for damage control. But Heller has long been on the cutting edge when it comes to advertising.

Focuses on several consumer trends and their implications for marketing in the U.S. Significance of the decreasing number of children staying at home; Factors behind an increase in the ownership of second homes; Statistics on U.S. mobility from 1990 to 2000 according to the U.S. Bureau of Census; Effects of the trends on advertising strategies.

Relates technologies used by Web advertisers to attract consumers to visit their sites and buy their products. Techniques used by Web surfers to avoid such advertisements; Sample programs that block such advertisements.

This article reports that although baby boomers are growing old, few businesses are marketing to this segment. In industrialized countries, the over-60s already account for 20% of the population-compared with less than 12% in 1950. By 2050 that proportion is expected to rise, on average, to a third, reaching over two-fifths in Japan. However, companies still spend 95% of their marketing and advertising budgets on the under-50s. Not only are the elderly wealthier, they are also healthier and have more time to spend their money. A few decades ago, most people had only a few years to live by the time they retired. Most workers retiring today can look forward to 15-20 years of free time and, thanks to medical advances and healthier living, remain active for most of it.

The author discusses the evolution of the role of service workers as part of the brand in a business model. He mentions that consumers are more probably to have figured out a brand through piecing together scraps of proof they collected on their own instead of learning about it from advertising. He states that letting service workers be themselves only authenticates and enriches the experience of the brand, given the company hired the right sort of people.

Reflects on the numerous catalogues received by the author. Diverse offerings; Examples from both the cheapest and most expensive catalogues received.

The author discusses marketing strategies as they relate to branding in advertising, arguing that brands are ultimately fictional identities created by marketers and that sometimes advertisements with significant potential should be created even when their messages do not immediately align with their associated brands. An advertisement for Guinness-brand beer is mentioned. Comments from executives such as Matt Ian are included.

The author discusses globalization and advertising, arguing that although some advertising campaigns for products such as the beverage Coke and the iPod digital music player retain their meaning across cultural boundaries, marketers should consider the perspectives of various regional audiences. Comments from the marketers Rob Schwartz and Tim Geoghegan are included.

The article suggests ways on how Butch Bakery owner David Arrick can improve his sales and marketing strategy. Boston Beer Co. founder Jim Koch suggests focusing on quality and creating a positive advertising campaign. Online newsletter company UrbanDaddy founder Lance Broumand mentions the need for Arrick to highlight the ingredients he uses for his cupcakes. CakeLove founder Warren Brown recommends opening a retail store and making a lot of research before opening a branch.

The article offers information on the optimization of social media as a promotional tool in the music business. It explores the three action tips such as planning ahead, participating in each medium like facebook and twitter, and tracking results such as monitoring new clients and fans. It mentions the need for musicians to have online marketing and social media strategy. It also lists down the top 12 categories of promotional tools which include advertising, publicity, and directory listings.

The author reflects on the occurrence of six-word themes in various periodicals and in the Internet. She notes the commonness of the idea of brevity among advertising slogans of various business enterprises. She mentions the risks in reducing a complex concept into a brief but sound one that include the lost of subtitles and the disappearance of supporting data.

The author explores the cycle that exists for things are considered trendy and how they come to over saturate mass media and culture. He discusses how the more important item to examine is how well an idea connects with people. He discusses this in contrast to utilizing the newest technology in order to present something that is attention grabbing.

The article provides tips for business owners thinking of utilizing ad-based tools on search engine platforms. The Web-based tool suites help business owners gain an edge. As opposed to a fixed Yellow Pages ad, several tool features enable entrepreneurs to illuminate the effectiveness or failures of a proposed ad campaign. The key to choosing Web-based tools to promote a business is gauging its specific marketing needs and advertising budget.

POLO SHIRTS Some major brands may be pondering a cutback on advertising in this shaky economy, but there is one form of marketing that will soldier on: people walking around wearing logos. Most of us probably don't consider that a form of advertising -- partly because we don't believe that passing exposure to, say, the famous emblem of the Polo Ralph Lauren Corporation on some stranger's shirt affects us. But there is some evidence suggesting that such exposure has more influence than we think. [ABSTRACT FROM PUBLISHER]

The article discusses the benefits of offering a free dance class. Yvette Campbell, director of the Ailey Extension dance school in New York City comments on the success they have experienced through offering free classes to audience members at Alvin Ailey American Dance Theater performances. The importance of effective promotion is discussed and examples of free class offerings are provided.

The article describes the marketing strategies of Tricialee Riley, owner of the Polish Bar of Brooklyn salon in New York City. Riley attributes her success to a multilayered marketing strategy. She reveals that she spends about 2 percent of Polish Bar's revenues on marketing initiatives. The author notes that for entrepreneurs, like Riley, marketing and advertising is a vital element to attract customers and improve revenues, market share and cash flow.

The article focuses on the issue of commercialism in schools. It includes information from a report conducted by the Commercialism in Education Research Unit organization, which states that advertising in schools has increased and that marketing strategies are based on interaction. The article notes that these trends occur in schools and in American culture generally.

The article presents information on the marketing strategy adopted by singer Bob Dylan for his most recent music album "Modern Times." Before the launch of the album in music stores, Dylan launched a multi-faceted marketing campaign built around an iTunes TV advertisement, a video starring Scarlett Johansson, the launch of his XM radio show and even a MySpace page.

The article discusses the advertisement of Mitchum antiperspirant-deodorant in restrooms in the U.S. It says that posting the advertisement in restrooms indicates the rebranding strategies of male grooming products. Since male consumers seem to be returning to he-man values, marketers of the products are trying to access them where they supposedly live, psychologically and physically.

The article discusses advertising strategies for a commercial space in New York City. When it comes to high-end properties, fancy brochures, newspaper ads and a flowery description on a web site may not always be enough. Experts suggest that putting up a show to showcase a performance space is ideal. Properties are staying on the market longer than before, says Coldwell Banker Hunt Kennedy's Patrick Lilly. When a broker wants to nab the attention of colleagues, one has to go to greater lengths to stand out.

This article provides information about marketing a web site. To begin a web site for a veterinary practice, one should start with the staff. They should be aware that the web site exists and what it has to offer. Next step is to publish the web site address on all literature given to clients; to mention the web site on phone messages and on-hold recordings and to include the address in a Yellow Pages advertisement. Marketing a veterinary practice gives clients the opportunity to become familiar with the practice, meet the doctors and staff, see products and services and any other information the practice owner wants Internet surfers to view.

The article discusses how prosecutors last week dropped the sexual assault charge that had hung over basketball player Kobe Byrant since last summer. though he remains under contract to Coca-Cola and Nike, the only major Bryant-centric marketing push now under consideration is Nike's plan to sell replicas of the jersey he wore at Lower Merion High in Ardmore, Pa. The school district stood to make $100,000 to license the maroon-and-white shirt for five years, and the school board last month tabled the proposal. Bryant's endorsement career, which once earned him about $11 million annually, has surely taken a hit. McDonald's and Nutella have let their deals with him expire, and Coke used LeBron James in its Sprite ads. Their wariness is not unfounded. In 2002-03 Bryant's was the top-selling NBA jersey.

Discusses the appeal of a new Burger King advertisement called subservientchicken.com. Use of the site by 215 million viewers; Reasons for the appeal of the ad at a time when consumers find advertising to be out of control; Examples of other popular advertisements; Comparison of certain advertisements to entertainment.

Cites the marketing strategy being implemented by several companies advertising their products on Broadway musicals. Appearance of Veuve Clicquot champagne in the musical "High Society"; Plugging of Montblanc pens in Baz Luhrmann's "La Bohéme"; Remarks from Carol Chiavetta of marketing firm TMG on the strategy.