'Speak English. Live Latin.'

Offers a look at marketing strategies used to appeal to Latinos in the U.S. Comments on the efforts of Republican and Democratic political candidates to gain support from Latino voters; Influence of Latino spending power on marketing strategies in the food, clothing, and entertainment industries; Social aspects of Latino consumer behavior; Description of the Sí TV channel, which focuses on the issues and interests of Latino Americans; Efforts of advertising to reach Latino consumers; Development of products specifically marketed to Latinos by several major retailers.