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Authors :
Francese, Peter
Source :
American Demographics. Sep2004 Supplement, Vol. 26, pD34-D35. 2p. 1 Chart.
Publication Year :
2004

Abstract

Focuses on several consumer trends and their implications for marketing in the U.S. Significance of the decreasing number of children staying at home; Factors behind an increase in the ownership of second homes; Statistics on U.S. mobility from 1990 to 2000 according to the U.S. Bureau of Census; Effects of the trends on advertising strategies.

Details

Language :
English
ISSN :
01634089
Volume :
26
Database :
Academic Search Index
Journal :
American Demographics
Publication Type :
Periodical
Accession number :
14351178