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Start Over
Not just for granny.
- Source :
-
Canadian Business . 11/24/2008, Vol. 81 Issue 20, p27-28. 2p. - Publication Year :
- 2008
-
Abstract
- This article discusses marketing research, conducted by Information & Communications LP (ICOM) indicating that coupon use can help companies to assess return on their advertising investments. The increased probability that consumers will return coupons during a recession is noted. Marketing strategies designed to connect coupon redemption with brand loyalty and personal relationships with consumers are encouraged.
Details
- Language :
- English
- ISSN :
- 00083100
- Volume :
- 81
- Issue :
- 20
- Database :
- Academic Search Index
- Journal :
- Canadian Business
- Publication Type :
- Periodical
- Accession number :
- 35514045