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Disruptive Innovators.
- Source :
-
Black Enterprise . Jun2014, Vol. 44 Issue 10, p82-85. 4p. - Publication Year :
- 2014
-
Abstract
- The article discusses the innovative efforts of an advertising company in Chicago, Illinois. Topics covered include the establishment of the company in 2004 and launch of an integrated multicultural and general advertising strategy. Also mentioned are the core principles used by owners in the company's business model such as digital emergence and media fragmentation.
Details
- Language :
- English
- ISSN :
- 00064165
- Volume :
- 44
- Issue :
- 10
- Database :
- Academic Search Index
- Journal :
- Black Enterprise
- Publication Type :
- Periodical
- Accession number :
- 97244715