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How a TV Commercial Is Made.
- Source :
-
Career World . Apr/May2007, Vol. 35 Issue 6, p16-17. 2p. - Publication Year :
- 2007
-
Abstract
- The article discusses steps in making a television (TV) commercial. It says that customers should explain their objectives to an account manager. It also notes that a copywriter and an art director should take a marketing strategy and start to create words and a design for the advertisement. It adds that the commercial shoot and postproduction are supervised by the producer.
- Subjects :
- *TELEVISION advertising
*MARKETING strategy
*ADVERTISING
*MARKETING
*BUSINESS
Subjects
Details
- Language :
- English
- ISSN :
- 07441002
- Volume :
- 35
- Issue :
- 6
- Database :
- Academic Search Index
- Journal :
- Career World
- Publication Type :
- Periodical
- Accession number :
- 24587206