1. CRM 2.0.
- Author
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Greenfield, Dave
- Subjects
- *
WEB 2.0 , *CUSTOMER relations , *COMPUTER software industry , *INTERNET software industry , *ORACLE software , *COMPUTER software , *INDEPENDENT software vendor , *DEALERS (Retail trade) , *INFORMATION resources , *CUSTOMER satisfaction , *CUSTOMER services - Abstract
The article highlights CRM 2.0 capabilities that can aid companies in achieving a more effective relationships with customers and better leverage stakeholder brainshare. It notes that Salesforce.com and Oracle have carried out new features and products that permit organizations in keying out the hottest ideas faster, enhance team productivity, and improving the capacity of large organizations to deliver more personal customer service. It also adds that the Internet and Web 2.0 phenomenon has provided superfluity of information sources that have altered the vendor-customer relationship from highly vendor-centric to one wherein vendors and customers may have relationships with one another with partners and distributors and other customers as well. INSET: Looking for answers.
- Published
- 2008