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Reworking Compuware.

Authors :
Taft, Darryl K.
Source :
eWeek. 5/19/2008, Vol. 25 Issue 16, p17-18. 2p. 1 Color Photograph, 1 Chart.
Publication Year :
2008

Abstract

The article discusses the rebranding of Compuware to its Compuware 2.0, in putting again the good services to its enterprise customers and realigns its products and services towards a common set of objectives in Detroit, Michigan. It says that the Compuware 2.0 brings viable old-school Information Technology (IT) company into the new world while holding onto its core values of customer service. According to the article, the company officially selected its new company logo, a three-dimensional guitar that signifies the role Compuware that intends to play in rocking IT world. Moreover, the chief executive officer of Compuware Peter Karmanos is looking to make the company more responsive to market change.

Details

Language :
English
ISSN :
15306283
Volume :
25
Issue :
16
Database :
Academic Search Index
Journal :
eWeek
Publication Type :
Periodical
Accession number :
32133077