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The article reports that magazines have managed to attain positive growth in 2002 despite the reduction in advertising page count for the second year in a row. Advertising Age's 14th annual Magazine 300 report has computed a gross revenue increase of 3.1 percent to $29.40 billion for the top publications. Ad-page count decreased by 4.4 percent compared to a 15.1 percent reduction in 2001.

Examines the increasing popularity of custom publishing. Citibank and Sony Co. to introduce new credit card to consumers; How the card will be advertised; Business as once dominated by specialty publishing houses with limited editorial credentials; Comments of James Marsh, a media analyst for Prudential Securities; Marketing; Integrated communications packages of Meredith Corp.; Whether custom publishing will erode the wall separating editorial and advertising.

This article discusses the expansion plans of Yellow Pages publishers in Eastern Europe and the new Commonwealth of Independent States. U.S., German and Austrian companies have won Yellow Pages publishing contracts in Czechoslovakia, Hungary and Moscow. Nynex was awarded a 10-year contract to publish the Prague Yellow Pages in September and also has won the bid to publish Yellow Pages for the Czech region of Czechoslovakia. Yellow Pages Moscow is being published by the Marvol Group, an international trading and consulting company. While publishers agree Eastern Europe holds plenty of opportunity, when it comes to making profits they say companies need more patience than entrepreneurial spirit. INSET: YPPA no `Trojan horse,' plans Munich meet..

The author reflects on the U.S. advertising industry as of August 2017. Topics discussed include whether "Advertising Age" and other industry publications should be political in the current U.S. political climate and comments from advertising agency Leo Burnett North America chief executive officer (CEO) Andrew Swinand on the industry dealing with the fast pace of change.

The article reports on the header bidding alternative called Exchange Bidding that has been opened by technology company Google to publishers selling advertisements through its Internet advertisement services provider subsidiary DoubleClick. Topics discussed are competition between Google and other technology companies including Amazon and Facebook in header bidding, publishers' concerns about fee structures, and benefits of Exchange Bidding in terms of reporting and billing.

The article reports on a cloud-based header bidding solution being developed by electronic commerce Amazon that is aimed at publishers. Topics mentioned include how advertising requests will be handled by the solution, Amazon's goal to help publishers at large better sell online advertisements, and the expected programmatic ad spending in the U.S. in the future.

The article focuses on the guide released by the Interactive Advertising Bureau (IAB) for publishers struggling to respond to the rising tide of ad blockers threatening their revenue. Topics covered include the potential reactions seen by IAB such as denying access, the call by IAB to turn off ad blocking software in exchange for content and the access of IAB members to a free script which detects the presence of ad blocking software.

The article focuses on the reallocation by publishers of resources to build teams that produce content for social platforms. Topics covered include the technical challenges to implanting ComScore tracking on each platform, the disappointment expressed by an executive on the cost of tracking capabilities and the exclusion of Apple News audiences from ComScore.

The article discusses the possibility of the words "magazine" and "publisher" becoming obsolete due to magazine publishers increasingly moving into territory that once belonged only to advertising agencies. The article focuses on the reasons for this shift in the publishing and marketing fields, and gives examples of how publishing companies and magazines are responding to the shift.

The article looks at a report card evaluation process of the magazine industry in 2006 conducted by "Advertising Age." The findings suggest that the magazine business is showing some progress by finding new ways to bring their brands to the market, but need to show more improvement overall. Areas in which the industry was graded included working faster for advertisers, being brands and not books, and rethinking the rate base.

The article reports that some U.S. publishers still have separate digital specialists to encourage online sales. Rich Antoniello, publisher, Complex, said growing advertiser demands for a solution, as opposed to a simple page or a banner to buy, are making it harder for true cross-platform sales reps to succeed.

The article reports that Meredith Corp. has decided to stop even trying to sell "Child" on newsstands. Child, which will begin reducing its print run for newsstands with its fall issues, will survive and could even benefit. Its newsstand sales have fallen to about 8,000 per issue from nearly 40,000 in 1999, but its total paid circulation still tops 900,000 on the strength of its subscriber base. Child, which once distributed more than 140,000 copies of each issue at retail, will continue to appear on newsstands in high-traffic locations such as Grand Central Terminal in New York and similar spots in Los Angeles and Chicago. Advertisement pages at Child grew to 1,079 last year, a 5.5% improvement, but fell 6.3% from January through April 2006 compared with the first four months of 2005.

The article offers information on a new study on engagement with magazines delivers a blow to true believers. The study suggests that advertisements in high-engagement magazines perform no better than advertisements in magazines whose readers pay a lot less attention. That contradicts not just conventional wisdom but the hopes of publishers whose books really grip their readers. Publishers and media buyers said engagement is more complex than the study acknowledges, but its authors said magazines should welcome the implications. Brenda White, VP-director of print investment, Starcom World-wide, said more research is always good, but creative execution is only one factor alongside elements such as relevancy and magazine characteristics.

The article reports on the efforts of publishers to keep up with the Internet technology. According to Merrill Lynch, the Internet will collect more advertising dollars than magazines in 2006. Major publishers have decided to create Web sites or digital supplements for many titles. Publishers that have already started the shift to being digital savvy include Rodale, CondeNet and Hachette Filipacchi Media U.S.

Focuses on the decision of "Inside TV" magazine to integrate advertising into its editorial. Impact of the decision on the sales of the magazine; Background of the magazine; Style of the magazine in featuring advertisements; Publication guideline violated by the magazine by integrating advertising into its editorial.

Discusses the efforts of Christian publishers to repackage the Bible to target teenage and young adult consumers. Reasons behind the move of Christian publishers; Sales of religious books in 2004; Decision of Zondervan to place advertisements in secular magazines; Move of NavPress to launch a paraphrase of the Bible in contemporary language.

Examines the different media used by luxury marketers in advertising their products. Complaint about publications catering to affluent readers; Strategy of publishers to target consumers of luxury marketers; Perception of luxury marketers on print advertising; Examples of media used by luxury marketers that cater to business aficionados.

Presents an update on newspaper advertising in the U.S. as of April 2004. Growth in revenue from national advertising from 2003 to 2004 according to the Newspaper Association of America (NAA); Hurdles faced by national ad buyers with publishers according to analyst Edward J. Atorino; Entity created by NAA with a mission of winning over national dollars in different advertising categories.

Presents an overview of the advertising spending of the U.S. automobile industry as of April 2004. Decline in the advertising spending for the industry in the first quarter; Trend in the industry toward experiential marketing; Outlook of publishers and industry insiders for the industry.

Discusses the concerns of Charles H. Townsend, who was appointed in January 2004 as president-CEO of Conde Nast Publications Inc., regarding ad sales. Career background; Qualities of Townsend which makes him fit for the job; Implication of Townsend's appointment for the company's corporate culture.

Advertising is the primary fuel of the publishing business, but circulation was the main topic at the 2003 American Magazine Conference, including the debate over how much detail publishers need to reveal to advertisers about how consumers buy magazines. At issue is what the industry standard should be for Audit Bureau circulation data, with which advertisers evaluate the $16 billion they spend each year on magazine advertising in the U.S. Interviews with print buyers revealed concerns ranging from more precise reporting on prices paid for subscriptions to where subscriptions come from. Another area of concern was the long lag time between publishers reporting their own circulation figures to the Audit Bureau and the agency's audit of those figures for accuracy. The new dynamic of publisher resistance and increasing buyer demands will cause observers to closely watch the November Audit Bureau board meeting. Some publishers place hopes on a massive new readership study being conducted by Northwestern University for Magazine Publishers of America and the American Society of Magazine Editors that focuses on reader experiences. The study's findings suggest that the most involved reader is not necessarily the one that paid the highest price for the magazine, and that pass-along readers can be just as engaged as newsstand buyers. INSETS: Mags still struggle;Handling Wal-Mart.

Magazine editors and publishers in the U.S. are trying to maintain wall between editorial and advertising. The American Society of Magazine Editors (ASME) are fielding complaints from its members about ad/edit concerns. Publishers' struggles to satisfy advertiser demands for new and bolder packages combined with increased business pressures on a medium that is remained unusually mired in a recession have resulted in widening the cracks in the wall between advertising and editorial. ASME guidelines state the a title's layout and design of edit pages should be distinctly different from ad pages, and any ad pages that contain editorial elements of typeface or design should be clearly labeled as advertising. In Rolling Stone's case, its August 7, 2003 cover of actress Angelina Jolie came with a gatefold that contained an additional editorial shot of Jolie--but, when fully opened, displayed a three-page ad featuring her as the Lara Croft character from Tomb Raider shilling for Jeep. The warnings themselves do not bring about penalties. Repeat violations, though, can force an editor's expulsion from ASME, or make a title ineligible for a National Magazine Award nomination.

The article focuses on the redesign of the "Wall Street Journal" (WSJ) to target a more diverse base of readers and advertisers. The redesign comes at the completion of a four-year, $232 million project to enhance color and page capacity. A $21 million advertising campaign will coincide with the launch of the redesigned newspaper.

This article focuses on the efforts of various newspapers and magazines to cover the events of the September 11, 2001 World Trade Center terrorist attack in New York City. Publications already dealing with a harsh economic climate rushed out special issues without advertising, reduced rates for memorial messages in regular issues and saw advertisers cancel pages with images that might be deemed inappropriate in the wake of the disaster. No news operation was affected as dramatically as the Wall Street Journal of Dow Jones & Co., with editorial headquarters at Liberty Street, across the street from the site of the explosions. The New York Times was able to keep the newsroom in its midtown offices in operation. it ran into distribution problems in and around Manhattan on the day after the attack. Newsweek also published a special issue which was released on September 13. That issue was also free of advertising, and was distributed only on news stands. McGraw-Hill's Business Week offered a free page to any advertisers that wanted to send a message to customers or employees. U.S. News & World Report's special issue carried no advertising and was distributed to news stands only. The periodical Economist sent an extra copies to news stands in the country and replaced its U.S. section with a special report on the attack.

This article presents an update on the marketing and advertising plans of automaker Lincoln Mercury as of June 2001. Lincoln Mercury is pursuing a plan that could give one publishing company most of the automaker's estimated $50 million magazine ad budget for 2002. A winning publisher could also end up snaring a sizable chunk of advertising for sibling properties, including broadcast and online, giving a strategic advantage to giants able to package deals across media. The company and its media-planning agency, WPP Group's Media Edge, sent out requests for proposals to major publishing houses detailing its calendar 2002 print strategy, according to Deborah Wahl, Lincoln's marketing communications manager. The automaker asked for presentations from American Express Publishing, AOL Time Warner, Conde Nast Publications and Hachette Fillipachi Magazines, among others, to pitch themselves as synergistic vehicles for Lincoln Mercury lines. Although it is specifically targeting publishing groups, the company is asking for ideas that go beyond magazines and events into television.

The article argues that the advertising downturn in the United States will eliminate some weaker business-to-business magazine titles. Survival will depend on maintaining top-notch content quality and finesse in keeping marketers committed to long-term advertising program. Publishers are seeking to consolidate their offerings into specialized areas to gain economies of scale and increase opportunities to leverage content and advertising sales between print properties and web offerings.

The article presents author's views regarding programmatic buying and viewability and mentions that it is the most interesting topic to be discussed among representative of the marketing and media world. Topics discussed include need of strategy, content and planning for digital advertising, accountability and focus of marketers and publishers on the problems with targeting and tracking.

This section presents a tabular representation of the quarterly summary of advertising linage data from Publisher's Information Bureau and publishers as of July 1999, including automobile, cycle, recreational vehicles and boating and yachting.

This article focuses on the views of publishers in the U.S. on rate-base cut. Publishers used to consider a rate-base cut a sign of defeat. In the past, a cut in rate base signaled poorly-managed or inflated circulation in the eyes of the advertiser, while a rate-base increase was viewed as sure sign of circulation vitality. These days, publications realize it is less profitable to chase new subscribers to beef up circulation numbers--especially with fewer prospects coming out of the sweepstakes. Competition between two magazines can sometimes create a rate base rate. In such a situation the perception of circulation health is sometimes more important that real vitality, says Steven Shure, consumer marketing director for People magazine.

This article focuses on the move of magazine publishers to turn their attention to TV partnerships. While Internet expeditions continue, magazines are getting more involved with radio, newspapers, merchandising. Some are even targeting motion pictures, such as the case of former New Yorker Editor Tina Brown's much-discussed, multimedia deal with Walt Disney Company's Miramax Films. Still, publishers seem particularly fascinated by TV. Magazines and TV can make strange bedfellows, however. Advertisers looking for package deals sometimes find there's little synergy between the print and TV sales efforts. While TV shows in theory provide mass exposure for a magazine brand, historically their ratings are relatively small, and publishers have no evidence the exposure makes a significant impact on circulation.

This article focuses on the performance of magazine advertising in the U.S. in 1998. For January through September, advertising pages are up 3.6% over last year, to 171,419, according to the Publishers Information Bureau. Top publishing company executive cite food advertising, technology, and travel as particularly strong this year. Categories exhibiting softness for the major consumer title publishers include automotive and direct-response. Interviews with the heads of the leading publishing groups, however, reveal a cautious outlook for next year amid fears of an economic recession.

The article reports that magazine publishers in the U.S. are up in arms after two major paper producers said they are planning price hikes. Publishers fear another price hikes like the ones they experience in 1994 and 1995 when list prices rose some 40 to 50 percent. Increases in paper prices can quickly wipe out gains in advertising and circulation revenue.

This article discusses the integration of editorial and advertising with the help of the Internet. As media companies try to understand what advertisement models make the most money and generate the most user interest, they are experimenting with banners, content sponsorships, custom publishing and co-branded areas. Although most publishers and media companies sell banner and logo advertisements, many are crafting deals that in some way combine editorial comment with an advertiser's product of service. Advertisers are searching for elegant ways to appeal to users who came to a particular site in the first place.

Predicts that major magazine publishers will hike prices 5 percent or less for 1997 advertising rates. Contrast to the hikes in 1995; Likely hike increases from Hearst Magazines and Conde Nast Publications; Hearst as registering the steepest decline of any major publisher for advertising space.

The article explains how advertisers and advertising agencies have been affected by the sale of independent hometown newspapers to giant media conglomerates. Such sell-offs have proliferated the U.S. According to publishers, an expanded network of publications allow them to offer more options to advertisers. There are regional opportunities for display ads and classifieds. Billing and invoicing are also easily accomplished.

This article focuses on the addition of former Newsweek magazine publisher Peter Eldredge to veteran newspaper editor Norman Pearlstine's Friday Holdings media investment group in New York City. Eldredge will be publisher of the group and will oversee advertising sales for all media properties launched or acquired by Friday Holdings. Industry observers say Friday Holdings will soon start or invest in a print property that has the potential to move to electronic or other multimedia platforms, with Eldredge serving as the title's publisher. People close to Pearlstine said the veteran newspaper editor has long admired Eldredge's marketing savvy and the two have been talking for months. Eldredge is a former Wall Street analyst who switched to the magazine industry nearly 20 years ago. He worked at Time Incorporated's Money for eight years and in 1984 joined Murdoch Magazines. He was named U.S. publisher of Newsweek in April 1990 and worked to raise the magazine's profile on Madison Avenue.

The article reports on speculations about a major corporate reorganization at Time Inc. Some of the issues facing the publishing company are a slipping market share, advertising declines at leading titles and a controversial regional sales structure. Meanwhile, potential changes could include new publishers at several magazines, dismantling of the corporate sales structure and companywide belt tightening.

This article presents several photographs taken during advertising-related functions in the U.S. as of June 7, 1993, including the Kelly Award ceremonies of the Magazine Publishers of America.

The article focuses on IBM Corp.'s publication of magazines "Beyond Computing" and "Profit" in its effort to reverse trend regarding the unsuccessful publication of full-fledged magazines by computer vendors. A third magazine on chief executive officers is being studied. The magazines will be published six times a year. The controlled-circulation magazines were launched in January 1992.

This article focuses on discussions at the American Magazine Conference held in Southampton, Bermuda in October 1992, stressing the importance of the relationship between magazines and readers. With media advertising expected to grow at a modest clip for the next few years, publishers say they must strengthen and leverage their bonds with readers. But there are indications that the pressures of a tough marketplace could keep the focus on price and marketing programs that may in some cases threaten editorial integrity and ultimately undermine reader relationships. Meredith Corp., like many other publishers, is investing more in database marketing and technologies like selective binding and ink-jet printing to customize advertising and editorial messages for individual subscribers. Most publishers agree that primary audience figures and qualitative issues should be their key selling tools but complain that agencies have forced them to focus on price and total audience.

This article presents an outlook for magazine media in the U.S. in 1993. Magazine publishers are fairly confident the slow upturn in advertising that began late in the second quarter will continue into 1993, despite remaining extremely wary about the overall prospects for economic recovery. Publishers also see the industry as one where cost cuts during the recession will translate into profit gains during the recovery. Moreover, advertising pages in 1992 are expected to rise about 3% over 1991. Publishers are predicting a modest 3% to 5% increase in advertising pages for 1993. As the advertising rebound begins, the category leaders and magazines viewed as the strongest editorial vehicles will be the first to benefit. INSET: What's hot (in magazines).;What's not (in magazines)..

This article reports that a union of two European publishing giants, Reed International PLC from Great Britain and Elsevier of the Netherlands, will have broad implications for U.S. publishing. Apart from creating a global $4.6 billion publishing giant, the new Reed Elsevier group is expected to expand quickly in the U.S. and other markets, and rely less on recession-hit ad revenues for future growth. Last week, Reed and Elsevier surprised the publishing world by agreeing to merge. Shareholders in Reed and Elsevier each will hold half the shares of the new company.

Presents an interview with John Purcell, vice president-public policy and environmental affairs of Yellow Pages Publishers Association. Environmental issues concerning the publishing industry; Issue regarding the recycling of telephone directories; Taxation on directory advertising in New Jersey.

This article discusses the move of the Yellow Pages Publishers Association (YPPA) to put together a list of standardized menu items for national advertisers to be presented to member publishers for approval in April 1992. The items belong to select categories, including trademark, display and in-column space advertising, says Marge Mucaria, vice president-data systems and services, special projects of YPPA. The menu will encompass a standard coding system, graphic system and copy guidelines. The cost of standardization will vary from publisher to publisher, says Raymond J. Avedian, president-CEO of YPPA. He hesitates to put a price on industrywide standardization but says it would be "probably several millions."

Focuses on strategic advertising alliances of unrelated media companies in the U.S. Information on the partnership between magazine 'Newsweek' and Times Mirror Magazines; Impact of the advertising package to media buyers; Concerns raised by critics; Effect of the alliance trend on the media publishing industry.

Interviews Conde Nast Publications president Bernard H. Leser about the changes at the company. Outlook for the magazine industry; Views on the state of the advertising industry; Reason behind the publisher changes at the company.

This article reports on the advertising media in Nashville, Tennessee in 1991. There are three main points when buying media in Nashville: viewer loyalty, unmeasured audience and the availability of competitively priced media. On-air personalities, locally produced shows and long-established print columnists all enjoy great popularity. Nashville, 32nd largest U.S. television market, is home to four major commercial television stations: WSMV (NBC), WTVF (CVBS), WKRN (ABC) and WZTV (Fox). Television viewers are close to national averages for age and income, but viewing patterns stay from the norm. Nashville's print scene is dominated by Gannett's The Tennessean and Nashville Banner Company's Nashville Banner. The papers publish through a joint operating agreement. Several other weeklies and small-town dailies deliver readers in the metro and outlying areas.

Presents news briefs concerning the publishing and advertising industries, compiled as of May 1991. Short list of candidates to head the nine consumer publications K-III Holdings agreed to buy from News Corp.; Decision of Nissan Motor Co. Ltd. to cancel all their network television commercials for July and September; Program developed by Meredith Corp.'s Custom Marketing division with Kraft General Foods; Bid of Walt Disney Co.'s Disney Publishing unit for Family Media's "Discoverer."

This article focuses on the efforts of magazine publishers to target younger men in the U.S. as of April 1991. Conde Nast Publications Inc. is putting its support behind Details, which it remade into a young men's style magazine in the fall of 1990. Playboy Enterprises Inc. is exploring the launch of a U.S. edition of Max as a joint venture with Italian publisher Rizzoli. Straight Arrow Publishers delayed the planned launch of its as-yet-untitled men's magazine from fall 1991 to spring 1992 to create the right editorial formula. Looking to reach an even younger male, Lang Communications plans to launch Dirt, a male-oriented spinoff of its popular teenage girls' magazine Sassy. One reason for the sudden interest in young males: Some saw the failure of the new men's magazines as a sign that established titles such as Esquire, GQ and Playboy, along with more vertical buff books, had a virtual lock on aging baby-boom males. More important, most publishers exploring the men's field today say that launches in 1990 were poorly timed and poorly executed. Their failures do not indicate men do not want or need new products. The market for new magazines remains dreadful. Advertising continues to decline in general and spending in key categories for men's magazines, including tobacco, electronics, liquor and apparel, is down sharply. But even if they wait for the magazine industry's fortunes to turn around, the publishers of these latest men's books will have a hard time convincing advertisers their products fill a need.

The article reports on the impact of the death of Malcolm Forbes in 1990, on the advertising sales of "Forbes" magazine. Rival magazines "Business Week" and "Fortune" experienced losses while Forbes had a record increase in advertising pages. The magazine increased its market share in key categories to address the competition. Its success underscored the strong editorial and advertising side of the business.