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Reality check: Meredith yanks its 'Child' off the newsstands.
- Source :
-
Advertising Age . 5/22/2006, Vol. 77 Issue 21, p3-41. 2p. 1 Color Photograph. - Publication Year :
- 2006
-
Abstract
- The article reports that Meredith Corp. has decided to stop even trying to sell "Child" on newsstands. Child, which will begin reducing its print run for newsstands with its fall issues, will survive and could even benefit. Its newsstand sales have fallen to about 8,000 per issue from nearly 40,000 in 1999, but its total paid circulation still tops 900,000 on the strength of its subscriber base. Child, which once distributed more than 140,000 copies of each issue at retail, will continue to appear on newsstands in high-traffic locations such as Grand Central Terminal in New York and similar spots in Los Angeles and Chicago. Advertisement pages at Child grew to 1,079 last year, a 5.5% improvement, but fell 6.3% from January through April 2006 compared with the first four months of 2005.
- Subjects :
- *PUBLISHING
*BOOKSELLERS & bookselling
*ADVERTISING
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 77
- Issue :
- 21
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 20926876