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'Forbes' holds its own without Malcolm.
- Source :
-
Advertising Age . 3/11/1991, Vol. 62 Issue 11, pS-5-S-10. 2p. 1 Black and White Photograph, 2 Graphs. - Publication Year :
- 1991
-
Abstract
- The article reports on the impact of the death of Malcolm Forbes in 1990, on the advertising sales of "Forbes" magazine. Rival magazines "Business Week" and "Fortune" experienced losses while Forbes had a record increase in advertising pages. The magazine increased its market share in key categories to address the competition. Its success underscored the strong editorial and advertising side of the business.
- Subjects :
- *PERIODICALS
*BUSINESS planning
*PUBLISHING
*ADVERTISING
*SALES
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 62
- Issue :
- 11
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 10549503