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IAB BUILDS AD BLOCKING GUIDE.
- Source :
-
Advertising Age . 3/7/2016, Vol. 87 Issue 5, p0008-0008. 1p. - Publication Year :
- 2016
-
Abstract
- The article focuses on the guide released by the Interactive Advertising Bureau (IAB) for publishers struggling to respond to the rising tide of ad blockers threatening their revenue. Topics covered include the potential reactions seen by IAB such as denying access, the call by IAB to turn off ad blocking software in exchange for content and the access of IAB members to a free script which detects the presence of ad blocking software.
- Subjects :
- *PUBLISHING
*ADVERTISING
*MARKETING
REVENUE
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 87
- Issue :
- 5
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 113640550