While not cocky, publishers feel relief.

This article presents an outlook for magazine media in the U.S. in 1993. Magazine publishers are fairly confident the slow upturn in advertising that began late in the second quarter will continue into 1993, despite remaining extremely wary about the overall prospects for economic recovery. Publishers also see the industry as one where cost cuts during the recession will translate into profit gains during the recovery. Moreover, advertising pages in 1992 are expected to rise about 3% over 1991. Publishers are predicting a modest 3% to 5% increase in advertising pages for 1993. As the advertising rebound begins, the category leaders and magazines viewed as the strongest editorial vehicles will be the first to benefit. INSET: What's hot (in magazines).;What's not (in magazines)..