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AMAZON TURNS UP HEAT IN HEADER BIDDING WARS.
- Source :
-
Advertising Age . 12/5/2016, Vol. 87 Issue 23, p0003-0003. 1p. - Publication Year :
- 2016
-
Abstract
- The article reports on a cloud-based header bidding solution being developed by electronic commerce Amazon that is aimed at publishers. Topics mentioned include how advertising requests will be handled by the solution, Amazon's goal to help publishers at large better sell online advertisements, and the expected programmatic ad spending in the U.S. in the future.
- Subjects :
- *PUBLISHING
*ADVERTISING
*INTERNET advertising
*ADVERTISING spending
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 87
- Issue :
- 23
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 120074021