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It's high Time for change.

Authors :
Donaton, Scott
Source :
Advertising Age. 8/30/1993, Vol. 64 Issue 36, p3-35. 2p. 1 Color Photograph.
Publication Year :
1993

Abstract

The article reports on speculations about a major corporate reorganization at Time Inc. Some of the issues facing the publishing company are a slipping market share, advertising declines at leading titles and a controversial regional sales structure. Meanwhile, potential changes could include new publishers at several magazines, dismantling of the corporate sales structure and companywide belt tightening.

Details

Language :
English
ISSN :
00018899
Volume :
64
Issue :
36
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
9312066281