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It's high Time for change.
- Source :
-
Advertising Age . 8/30/1993, Vol. 64 Issue 36, p3-35. 2p. 1 Color Photograph. - Publication Year :
- 1993
-
Abstract
- The article reports on speculations about a major corporate reorganization at Time Inc. Some of the issues facing the publishing company are a slipping market share, advertising declines at leading titles and a controversial regional sales structure. Meanwhile, potential changes could include new publishers at several magazines, dismantling of the corporate sales structure and companywide belt tightening.
- Subjects :
- *CORPORATE reorganizations
*PUBLISHING
*MARKET share
*ADVERTISING
*SALES
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 64
- Issue :
- 36
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 9312066281