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National ads kick it up a notch.
- Source :
-
Advertising Age . 4/19/2004, Vol. 75 Issue 16, pN-4-N-7. 2p. 1 Color Photograph, 2 Charts, 2 Graphs. - Publication Year :
- 2004
-
Abstract
- Presents an update on newspaper advertising in the U.S. as of April 2004. Growth in revenue from national advertising from 2003 to 2004 according to the Newspaper Association of America (NAA); Hurdles faced by national ad buyers with publishers according to analyst Edward J. Atorino; Entity created by NAA with a mission of winning over national dollars in different advertising categories.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 75
- Issue :
- 16
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 12895333