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The article reports on the marketing strategy of National Broadcasting Co. Inc. to promote WRCA-Radio's morning radio programs in New York City. It states that WRCA stages a weekly treasure hunt to help revive radio broadcasting. It notes that New Yorkers are reportedly scavenging around the metropolitan for a 1000 dollar coupon after they hear clues each morning from WRCA.

The article focuses on the fish and tackle store in New York, the Mills, owned by William Mills & Sons, Inc. It reports that the store sticks to its leisure sell methods by making only one advertisement a year and the mailing of its annual catalogue. It notes that the store manufactures a large part of the equipment that it sells and is the sole agent for its production of about 500 fishing rods annually. It also notes that the store have sold fishing gears to old business families like the Woolworths, the Goulds and the Rockefellers.

The article offers information on the microscope developed by Rochester, New York-based Bausch & Lomb Inc. Designed for the elementary and secondary school market, the microscope's exterior is made of shock-proof Melamine plastic and is cheaper than other instruments. The company has adopted an updated marketing plan, wherein it tries to measure demand before starting to develop a new line of products. The impact of high outlays for research and development on the company's earnings is mentioned.

The article reports on the launch of Barney's Clothes Inc.'s advertising campaign indicating its plan to purchase the space in Manhattan, New York City. It states that the retail firm's 16-page full-color advertisement has amounted to an estimated sum of 250,000 dollars. It further cites that the marketing strategy was designed to boost Barney's discount image and position the company in a fashion class leveling with Bloomingdale's Inc., Saks Fifth Avenue Inc. and Abercrombie & Fitch Co.

The article reports on the growth of the New York-based Hotel New Yorker despite the country's economic crisis. Ralph Hitz, the hotel's managing director, stated that the company has ignored the crisis by developing a marketing strategy which focuses on the enhancement of the hotel's facilities and accommodations. The strategy provides the company with strength to seek the opportunity for expansions while encountering some business challenges, Hitz added.

The article reports on the marketing strategy of Eastern Air Lines Inc. under which it recently organized a reception at the Metropolitan Opera House in New York's Lincoln Center. The occasion was the premiere of a new production of Wagner's "Das Rheingold." The opera was the second in a series of Metropolitan Opera productions that will get a donation of 500,000 dollars from the airline.

The article focuses on different sales technique used by business owners in New York City. It has been stated that good customer relations and effective marketing strategy are important in the growth of business. Accordingly, business owners in New York City think of the best ways to promote their products to buyers, including the use of advertisements in different publications. This article also presents a script from a play which shows how a seller persuade a buyer to buy something from her.

The article focuses on the efforts of Abercrombie & Fitch specialty shop in New York City to improve its image and marketing strategy in 1972. It explains that since 1969, the company has been struggling financially, as a result of price increases, limited merchandise mix, and its failure to open branches in the suburbs. The contributions of company president William E. Humphreys include reducing the budget and bringing new management. The men's and women's sportswear line of Abercrombie & Fitch has also been expanded.

The article reports on the marketing strategy of General Foods (GF) Corp. executive Gerry R. Saltzgaber in White Plains, New York to improve theme meals and settings with the ambience of an African safari or Hawaiian feast. It states that Saltzgaber's move aims to help GF's Institutional Food Service Division to sell more of its brands including Maxwell House Coffee, Jell-O, and Cool Whip. It mentions that GF supplies free recipes and other decorated materials along with the products they offer.

The article discusses the successful business strategy of cosmetic manufacturer Locks Laboratories Inc. in Mt. Vernon, New York. It notes that corporate president Frank L. Twitty has focused on placing the products in big volume stores and intensive use of demonstrators rather than the heavy national advertising. It adds that Locks has reported a gross income of 2.5 miilion dollars by the end of 1948 with just the word-of-mouth advertising.

Information about several topics discussed at a seminar conducted by advertising agency Hilton & Riggio Inc. in New York City in February 1955 is presented. Topics include the design of new products, marketing strategies of industrial producers, and consumer behavior. The seminar featured Wendell B. Barness, administrator the U.S. Small Business Administration.

Information about the World Car Show that was held at the Roosevelt Raceway in Long Island, New York in May 1959 is presented. The exhibit allowed car manufacturers from the U.S. and foreign countries to showcase their model cars on a test spin around the track, and provided spectators with a chance to view and drive the automobiles. These companies adopted various approaches in dealing with the selling opportunities during the show.

The article looks at the expansion of the distribution of St. Louis, Missouri-based regional beer company Falstaff Brewing Corp. The goal of the initiative is nationwide coverage and the current target is New York City. President Joseph Griesedieck offers a justification for the brewer's entry into the New York market. The company's strategy in the smaller markets is to compete with the entrenched competition.

The article features "Shop-at-Home," a local purchase campaign of retailers in Seneca Falls, New York. The campaign caused retailers to endorse their goods through various advertising approaches including billboard, local newsletters, and magazines that disclose the shopping virtues of Seneca Falls. The town was known for its 22 factories that made 5 million dollars worth of goods and marketed 2 million dollars worth of farm goods prior to the U.S. joining World War II.

The article reports on the retailer-aid program of Frankfort Distillers Corp. to help retailers sell more whiskey. The booklet entitled "For Men Who Want to Be in Business Tomorrow" is distributed by Frankfort to around 50,000 liquor retailers as part of the program. Frankfort expects the program to cost almost 100,000 U.S. dollars per year. Other steps in the program include a new store advisory division at the headquarters of Frankfort in New York.

The article presents information on the marketing strategies of low-markup retailers to spread discount gospel. It discusses the expanded furniture department of New York based discount department store chain of Masters Inc. It reports that Schick Inc. and Benrus Watch Co. have cut profit margins on their products to substitute dollar profits on increased volume for higher markup. However the National Retail Merchants Association suggests the reorganization of retail staff and executives.

The article reports on the announcement of Safeway Inc.'s New York division that it would drop their promotional program Save-A-Tape that has been in effect in 182 stores since late 1955 as the program has reportedly been ineffective, and too confining for the company.

Presents an article describing the National Fancy Food & Confection Show held in the Coliseum in New York. Marketing strategy of the booth of Christo Poulos Co. in selling reconstituted mangoes; Exhibitors in the trade show; Other highlights of the event.

The article focuses on the decision of former pharmacist and lawyer Lewis T. Gill to sell beer for a nickel at his Larry's Bar & Grill in Brooklyn, New York. The offer attracted additional drinkers after the repeal of the beer drinking prohibition in 1920. He made the nickel beer offer due to the rising prices caused by economic recession. The experiment increased the bar's profit and employees.

The article reports that a bar at Eighth Avenue and Fiftieth Street in New York City decided to put up a sign stating that it welcomes children. The decision is part of its marketing efforts that aim to attract children customers whenever there are entertainment events going on at the Madison Square Garden.

Information about the annual convention of the Advertising Research Foundation (ARF) in New York in November 1957 is presented. During the event, speakers discussed results of findings about consumer behavior. The majority of topics discussed focused on motivation research techniques and speakers shared their insights on these issues.

Information about the topics discussed during the board meeting of Textron American Inc. that was held in New York is presented. The 16-man board addressed issues concerning the acquisition of polyethylene plastics manufacturer Kordite Corp. Chairman Royal Little and other board members analyzed the facts and figures related to Kordite including the proposed purchase price and Kordite's ability to compete with other players in the industry.

The article reports on the growth of Widmer's Wine Celllars Inc., a wine company in New York. It states the growth was a result of the popularity of its wine products such as Widmer's Lake Niagara and Moore's Diamond, Gold Seal's Charles Fournier Nature, and Taylor's Rhine Wine. It also stresses the such development is changing the face of the state's wine industry.

The article discusses the new marketing and distribution plans of Scott Paper Co. in 1957. In an effort to improve its distribution process, Scott Paper Co. announced a 14-point marketing program during the National Paper Trade Association (NPTA) meeting in New York. The new distribution scheme features a policy that limits Scott's sales only through distributors, a five-year distributor contract that can be terminated for cause, and the addition of a distributor incentive program to supplement sales contests.

The article offers information on the real estate renting business of renting consultant Edward Sayle in New York, who hires unemployed actors to work as solicitors, renting office space by telephone. It mentions the selling style of Sayle which helps him lure tenants into space which is hard to rent, and discusses how he is helping in reducing the vacancy rate of buildings in the area.

This section offers news briefs related to marketing as of December 1, 1973. Castle & Cooke, Inc. was able to arrange a special air freight charges for the delivery of fresh Hawaiian pineapple to New York. The American Tree & Wreath Division of American Technical Industries has put greater emphasis on developing varieties. Pillsbury Co. is planning to launch an educational card game called Poppin' Swap in 1974.