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Scott Banks on Its Distributors.
- Source :
- BusinessWeek; 4/27/1957, Issue 1443, p73-76, 3p
- Publication Year :
- 1957
-
Abstract
- The article discusses the new marketing and distribution plans of Scott Paper Co. in 1957. In an effort to improve its distribution process, Scott Paper Co. announced a 14-point marketing program during the National Paper Trade Association (NPTA) meeting in New York. The new distribution scheme features a policy that limits Scott's sales only through distributors, a five-year distributor contract that can be terminated for cause, and the addition of a distributor incentive program to supplement sales contests.
- Subjects :
- MARKETING
PHYSICAL distribution of goods
DISTRIBUTORS (Commerce)
SALES
Subjects
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 1443
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 57961580