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Focuses on New York Times Co. chairman and owner of "The New York Times" newspaper, Arthur Ochs Sulzberger Jr. The challenges he faces with weak earnings, the aftermath of a plagiarism scandal involving Jayson Blair, and changes in the media industry; Background on Sulzberger who succeeded his father as publisher of the "Gray Lady"; Discussion of his business plan to enhance content and extend circulation; The influence of executives Janet L. Robinson, who replaced Russ Lewis, and Bill Keller, who replaced Howell Raines; The Sulzbergers commitment to quality journalism; Financial status of the franchise; Background on the firing of Executive Editor Raines; Effect of the presidential campaign on the newspaper and journalism; Background on Lewis and his influence on Sulzberger; The market position of the "Times"; The financial status of New York Times Digital. INSET: Strategy Report Card.

This article presents information on the Hard Rock Cafe, situated in Manhattan, New York. This restaurant expects to do $1.2 million pretax on sales of $7 million in 1984, with pretax margins of 17%. That compares happily with an industry average of 4.2%. The restaurant owner Issac Tigrett says that savvy marketing, is the marketing strategy of the cafe. It also helps to have such partners as Yul Brynner and Dan Aykroyd, who have put not only their money but also their social cachet on the line. Convinced that London, England was ready for American hamburgers and ribs, Tigrett and partner Peter Morton opened the cafe in June 1971. The two had $45,000 in funding--$5,000 each and a $35,000 loan from a European bank.

The article provides information on laws and issues related to franchising. The main elements which define a franchise include appreciable affinity with a trademark, payment of charges for the right to carry out a business, and notable control by franchisor on the marketing plan. The laws related to franchising in various U.S. states including New York and California are discussed. Common issues related to franchising include infringement, vicarious liabilities and trade secrets protection.

The article examines the effectiveness of the entrepreneurial strategy of Michael Lewkowicz in assuring good performance of Buffalo, New York-based Subway Franchisee Advertising Trust Fund. Lewkowicz notes that utilizing direct response marketing through mobile media is an indication of the growing trend of the advertising industry. Mobile media is an effective way of advertising because mobile phone users can be flexible with the technology.

Examines the direct marketing strategy of the New York City-based sound recording company, SonyBMG. History of the merged company; Tasks of the company's Strategic Marketing Group; Features of the firm's marketing program; Executives tasked to handle the merged firm's advertising and marketing programs. INSETS: JOE DIMURO;Banding Together;TIM PEARSON;Bertelsmann's BMG Direct to Take Over Columbia House

The article focuses on Coach Inc., a New York handbag company whose fashion brand has an upscale image. Data is given showing the company's sales growth at its factory outlets versus full-price stores. Chairman and Chief Executive Officer Lew Frankfort plans to keep the luxury aspect of the Coach brand strong. Coach's discount marketing strategy is explained.

Discusses the competition between the New York Stock Exchange and NASDAQ for company listings, which is the largest source of revenue for both exchanges. The emphasis NASDAQ puts on its growth and innovation; Idea that NYSE is marketing its history and prestige; Incentives given to listed companies for their meetings and advertising; The NYSE offering seminars on governance; NASDAQ offering inexpensive liability insurance.

The article discusses the marketing management of Saks Fifth Avenue, a garment manufacturer in New York City. It is stated that window shopping is still the company's most effective marketing tool. The company is duplicating their 31 window displays on each of the chain's 42 stores across the U.S. The article discusses the successful windows work including the company's fashion show in the Fifth Avenue.

The article discusses the market share strategy of F.W. Woolworth Co. in Manhattan, New York City. Under the management of John W. Lynn, the company has revitalized its variety stores and shifted into specialty retailing. The company has acquired some of the related companies such as Herald Square Stationers and Kids Mart in California. Lynn stated that he has met his objectives of making the company profitable and allowing it to remain a bright light in retailing.

The article discusses the market strategy of K mart, a mass merchandising company in New York. Bernard Fauber, the chairman and chief executive of the store, initiated the one-billion program to improve the store's performance and supply it with higher-quality goods. It is stated that the company is using high technology to track consumer buying patterns and to build a presence in specialty retailing. Fauber stated that the company has gained in retail trade and acquisitions.

The article offers information on the advertising campaigns used by Queens Library in New York to reach elusive non-users. It states that people between the ages of eighteen and thirty-four are difficult to reach for they are not aware what a public library has to offer. It cites the efforts of Queens Library to change the mistaken perceptions of non-users on public libraries through its advertising campaigns. The said advertising campaigns include the Find Love @ Queens Library advertisement, the Whet Your Taste Buds advertisement, and the Hip-Hop Headquarters. It notes that the arresting image of a female vampire which satisfies herself by biting her half-clothed male companion is projected in the Love @ Queens Library ad.

The article reports on the strategy of disc-jockey (DJ)-centered retailer I DJ Now to launch a two-night customer appreciation event entitled "Meet the DJs: A Night at I DJ Now" in Long Island, New York. The event featured high-profile DJs and showcased the talent of the dance club community. Robert Marsh, president of I DJ Now, anticipated that the event will expand its customer base as well as marketing sales.

The article discusses the marketing strategies implemented by the Major League Baseball organization as of January 2014, focusing on the targeting of younger fans with social media and video integrations. Topics include The Fan Cave production venue in New York City, a proposed television commentary program, immersion advertising, and the advertising initiatives of athletes such as David Ortiz.

The article discusses the marketing strategies that have been implemented by brands such as the beer brand Bud Light, the soda company PepsiCo Inc., and the retailer Macy's Inc. in New York City in anticipation of the Super Bowl XLVIII football competition that will be held at the MetLife Stadium in New Jersey on February 2, 2014. Topics include advertising in Times Square of New York City, the work of the marketer Rob McCarthy, and location-based brand activations.

The article focuses on the in-store promotions used by Curtice-Burns Inc. (CB) for its food business in Rochester, New York. The strategy was implemented after discovering the bad impact of the merger mania on the company. Incoming CB president David J. McDonald said that with the new strategy, the company becomes a tough competitor. Prior to this promotion, CB had offered to donate a percentage of its profits to charities.

The article features Hartford Holidays Travel, a family-owned travel agency business managed by Scott Kertes in New York. It highlights the marketing strategy of Kertes for the agency with an annual income of $8.5 million. Kertes states that recruiting the next generation of travel agents is the key for the continuing growth of the business. Kertes discusses information on how to make a career in travel more attractive to young individual.

The article focuses on the sales promotion, Mike Ro Classic by Whitestone, New York City-based beverage supplier, Glaceau. The promotion is a friendly competition between teams of employees at Glaceau. It is also a grass-roots guerilla-marketing strategy that includes samplings from a mobile Glaceau Tasting Vehicle. The goal of the promotion for 2005 is to increase sales in some parts of the U.S.

The article offers information on the moves of retail stores to lure school children in stores in New York during fall of 2012. It states that stores, such as Macy's Inc. and Gap Inc., offer free hair cuts to lure consumers to spend for must-have things that include high technology gears and jeans. Meanwhile, Old Navy Inc. and OfficeMax Inc. had collaborated to get their products in stores on time.

The article reports the move of real estate companies to use magazines and newspapers as part of their marketing strategy. Given example is Douglas Elliman who published two issues of glossy lifestyle magazines featuring photos and articles about designers, musicians, fashion icons and developers. According to MediaWire Daly report, the two issues cost about 1.8 million to 3 million dollars.

The article offers information on the new channel Centric of the Black Entertainment Television BET in New York. The new channel is designed to attract more of the older, affluent African-American audience in the state. Debra Lee, chief executive officer of BET, asserts that Centric features the impetus to shift strategy toward reaching an older audience to become more appealing to advertisers.

The article focuses on several inexpensive marketing strategies, particularly those used by New York City small business owners. A low-priced service such as the U.S. Postal Service's Click2Mail, helps to design customized direct mailings and apply the precise amount of postage required. Social networking sites are growing into a real marketing alternative for businesses, which can use them to target customers based on their interests. Postcards cost about half as much to email.

The article discusses the third annual Restaurant Week which will be launched on November 2, 2008 in Long Island, New York. It is revealed that the participating restaurants will charge $24.95 for a three-course prix fixe dinner and must pay $295 for promotional and marketing services. The organizer of the event Steve Haweeli noted that there were 164 participating restaurants in 2007 which served 131,000 bargain-priced meals and pumped about $4.6 million into local eateries.

The article reports on a holiday-inspired event used to promote electronic products sold by Samsung Electronics Co. Ltd. in New York City in July 2008. The company event featured cellular telephones, televisions and other electronic equipment in preparation for the Christmas buying season. The strategy is intended to boost holiday sales among consumers and year-end purchases by enterprise buyers. Stephen Weinger, a marketing manager for Samsung, stresses that the new notebook computers feature NAND-based solid state drives (SSDs) for which there is an increasing demand.

The article discusses the marketing strategy of gyms under which they are affiliating with celebrities. It specifically refers to the strategy of 24 Hour Fitness-Derek Jeter gym which recently announced its partnership with the baseball team New York Yankees captain for its entry into the New York market. 24 Hour Fitness-Derek Jeter plans to open two more clubs in the city by the beginning of next year and has more than 700 members at the first location.

The article focuses on the use of visual aids as marketing tools in attracting tenants in a commercial building in New York. It cites that the best way to market a building for lease or sale is to present them empty in order for clients to visualize the place appropriately for their business. According to David Leviton, executive director of Cushman & Wakefield Inc., a visual aid that shows empty office spaces can attract tenants for it would look larger and cleaner.

The article features the Islanders Business Club, a business and social networking program kicking off in time for the 2007-2008 National Hockey League season, in Long Island, New York. According to Chris Dey, the Islanders' senior vice president of sales and marketing and operations, the idea is to have members of the club mingle at pre-game functions and also have an opportunity to promote themselves on the Web and through advertisements in Islanders Illustrated, the game-day program.

The article focuses on the use of celebrities to promote nonprofit organizations in Long Island, New York. Famous names are to help organizations stand out as Long Island has nearly 3,000 nonprofits. For instance, Long Island Cares is founded with help from the good name and affluent estate of Harry Chapin. Sometimes, groups harness their competitiveness by honoring their achievements.

The article features chairman and chief executive Scott Rechler of RexCorp Realty LLC in New York. It mentioned that Rechler he has already a business card, which noted his newly formed company, his position, and company goals. In addition, he is negotiating with the town officials in Riverhead to build a 755-acre entertainment destination with an equestrian facility, motor sports area, town marketplace, cultural and entertainment center, and hundreds of vacation residences.

The article reports on the plan of the New York Board of Trade (NYBOT) to implement an electronic trading system in order to continue its growth and to improve its disaster recovery strategy, as the aftermath of the September 11, 2001 terrorist attack. The electronic trading would eliminate the traditional form of exchange, the open outcry system. According to Executive Vice President of Operations Patrick Gambaro, the new trading system is the latest backup strategy of NYBOT. Before the 9/11 terrorist attack, Gambaro established a disaster recovery site consisting of trading pits and data center.

The article reports on the development made by Adam Miller, who is a real estate lawyer, landing a job in Bridgehampton at Farrel Fritz based in Uniondale, New York. According to Miller, it has been a marketing challenge as the firm balances the country and city, though it has become more prosperous. Nevertheless, sources state that the firm has earned enough trust to be called in by locals to help out with more complex cases.

The article reports on the marketing plan of Rough Riders, a professional soccer team in Long Island, New York. According to team co-owner and president Peter Zaratin, corporate sponsorships will help the team thrive including Adidas and Vytra Health Plans. The team also connects with the fanatics through training sessions and free clinics.

Reports on the plans of superstore Lowe's Home Improvement to expand in Bay Shore, New York. Increase on the market share of the firm; Number of employees; Use of effective marketing strategies.

Features TigerDirect.com, an Internet and catalog computer retailer in Port Washington, New York. Opening of stores in several U.S. states; Marketing strategy; Expansion of its store in Miami.

Reports on the marketing strategy of Ira Silverman, owner of sports public relation firm Silverman Media & Marketing Group Inc. in Long Island, New York. Achievements and accomplishments; Career history; Interests of Silverman on sports.

The article reports on a growing number of small business owners in New York City as of May 2015 that are embarking on a two-tiered strategy in their marketing. Topics include factors that drive this development including healthy demand for high-end goods and services and post recession changes in the spending habits of affluent consumers, and the role of technology platforms in expanding companies to a larger market.

The article focuses on the marketing strategy of Melnikoff's, a general-type store in New York City. It states that Melnikoff's would tape the name Boris and Alex, owner of a well known tailor shop, for free charge to the clothes ordered from them. This free name-taping makes the business attract more customers.

The article focuses on the 17th National Fashion & Boutique Show at the Coliseum in New York City. The four days National Fashion & Boutique Show has been participated by 1200 exhibitors and 40,000 plus retailers. Details related to the marketing strategies of several marketing personnel to pursue the customers are discussed.

The article reports on the plan by Fashion Center Business Improvement District (BID) in New York City to have a new name in 2013 following the exit of the designers at the garment center. It says that the reinvention of BID will include a new marketing strategy and a new name. It adds that the members of BID have held a conference call in May 2012 to discuss their reinvention effort.

The article announces that Manhattan, New York City-based Organization American Arbitration Association is in need of vice president (VP) of marketing. It states that the job of the VP of marketing is to implement and develop integrated marketing strategy in collaboration with senior management. It says that the employee will head website development and identify marketing channels and new business opportunities.

The article focuses on the utilization of stone yards by countertop retailers in New York in 2011. It says that countertop retailers, such as IceStone and West Side Stone & Marble Co., has found that such type of showroom was of interest for architects, adding that design professionals and shoppers want to inspect the quality in person. It states that, despite competition from well-financed national chains which limits their growth, they offer turnkey service to boost their profits.

The article reports on the business strategy of businessmen to stay in business despite the attack of recession in Long Island, New York. Tony Pagoto has built a team including his uncle who owns a manufacturing plant, a neighbor who is a graphic artist and a friend who is best in marketing to stay in business. Brad Pick of Mastic has created miniature versions of vehicles which keeps him in business.

The article discusses marketing strategies used by Halo Labs to sell its new product, the Code Blue Recovery Drink. Halo Labs, located in New York City, was founded in 2007 by Jeff Frumin, his brother Steven, and his friend Michael Sachs. Code Blue is the first product offered by the company. So far, the drink is sold in some 300 locations in New York, primarily grocery stores, drugstores, and gyms.