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The article offers information on the reasons for the growing popularity of the Sunday papers as compared to the dailies in the U.S. It mentions several new Sunday papers including Scripps-Howard's the Indianapolis Times in Indianapolis, Indiana. It presents several charts depicting the faster growth of Sunday papers as compared to dailies. It discusses reasons for the growing popularity of the Sunday papers with the advertisers which includes growth in readership rates and lower milline rate.

Perhaps nowhere at newspapers are issues of cost and conservation more obvious than the paper store, where coincident economic and environmental concerns also may offer a fresh look at a [...]

The number of papers participating the Audit Bureau of Circulations' (ABC) Insert Verification Service (IVS) rose to 66 with the recent additions of 11 papers, including six McClatchy Co. dailies. [...]

Graphic ads depicting the consequences of methamphetamine use are being rolled out across Colorado. It's part of a campaign launched Thursday by a new nonprofit group called the Colorado Meth [...]

As it approaches its first full year of operation, the Preprint Projection Center of the Audit Bureau of Circulations (ABC) has signed 227 newspapers and registered more 70 advertisers for [...]

You can see why Guinness hasn't been spending a lot on newspaper brand advertising in recent years. Supermarket coupons in the regional press are one thing, but white chargers in [...]

Did the winners at the NMA Awards offer hope for the medium? The Newspaper Marketing Agency has been up and running for three-and-a-half years now - more than enough time [...]

Raymond Snoddy's column extols the virtues of Metro (Marketing, January 18); however, there are two important points that Snoddy seems to overlook. The first is that, as he points out, [...]

The article focuses on the increased advertising in newspapers and the paper mills' productivity to meet paper demands in 1956. It says that the U.S. Commerce Department estimates that, with some future capacity to be added, newspaper supply for 1956 may just roughly enough to meet the demand. A cross-country sampling of situation of newspapers by "Business Week" reporters suggests that publishers were worried, but not panicked and that all the newspapers said they were not down to rock-bottom.

Discusses newspaper strategies for competing papers in Honolulu, San Francisco and Seattle as of December, 2000. Attempts of smaller newspapers to compete with larger ones in metropolitan markets; Struggles they face from an expected drop in advertising sales as a result of a slowing United States economy; Outlook for the three smaller newspapers in Honolulu, San Francisco and Seattle.

The article reveals how small-town newspapers are becoming increasingly attractive to a number of buyers as shown with the way Gannett Co., the largest newspaper owner in the U.S., has been buying them despite dire predictions on the fate of the industry with the coming of televisions (TV). One reason is the banning of cigarette advertising on TV which increased newspaper advertising by 20% in 1971. It describes how Gannett Co. has been buying outside big metropolitan areas to avoid head-on competition with big newspapers. INSET: The Sunday 'supps' are doing super.

The article reports on an advertising campaign to bring in old paper from household, industrial and business sources on the East Coast of the U.S. The campaign includes spot announcements on four radio stations in Chicago, Illinois, and newspaper advertising. The Conservation Committee of the Waste Paper Consuming Industries is providing financial support to the campaign. Reasons behind the urgent demand of waste paper include ceasing pulp supply from Scandinavia.

The article reports on the American Newspaper Advertising Network (ANAN), a group of leading U.S. newspapers headed by advertising manager, Harold B. Sherwood to recoup the advertising revenue lost by them due to depression. It states that ANAN is founded to counter the tough competition faced by the newspaper from radio and national magazines. It states the main plan of the network is to sell advertisers who buy, black and white space in a minimum of 80 percent of the papers.

The article presents information on the increased profit of 12.5 percent in daily advertising linage of newspapers columns in the U.S. It reports on the growing business of general advertising, retail advertising, and display advertising in automobile industry with postwar resurrection of products and brand names on the war casualty list. Further it mentions the national institutional advertising of small papers and concerned legislation to buy some war bond advertising.

The article focuses on the condition of newspaper advertising in the U.S. It mentions the popularity of the said advertising in several cities in the country, where most of the businessmen relied in promoting their products through papers. Furthermore, it also cites the increasing rate of businesses that have relied solely in publishing promotion.

The article looks at the increasing number of suburban newspapers and the big profits they report. Florida's five-month-old "Today," for instance, now has a paid circulation of 35,000. The author says that one way metropolitan papers counter the competition from suburban papers is through special suburban editions larded with local advertising and news. The "Los Angeles Times", for example, publishes seven regional editions. Going directly into the suburbs is the choice of "Miami Herald," which has three weeklies and a daily in the Greater Miami area.

The article discusses the business performance of Metro International, publisher of 70 free daily newspapers, shares of which fell by one third in 2007 due to competition in Europe. In France and Spain, the newspaper "20 Minutes" has become the most popular newspaper. In the U.S., advertising sales were down.

Reports that rapidly rising advertising rates at New York's daily newspapers are creating new tensions in the oft-strained relationships between the papers and their advertisers. Citing of increased newsprint costs; Advertisers' varied responses to the new rates; Impact of competition; Linage; Newspapers' performance.

The article reports on the effects of the move made by the "New York Post" newspaper in returning to its 25 cents price on May 10, 2007. Intricately, the step keeps the newspaper's circulation up but millions of dollars are lost. The journal's advertising revenue growth has already slowed from its hefty double-digit gains in 2004 and 2005.

The article reports on the closure of the "Suffolk Sun" daily newspaper despite gains in advertising lineage and circulation.

The article reports on the newspaper industry in the U.S. It reveals that McClatchy Co. acquired Knight-Ridder in 2006. Comments from Dan Hayes of Lee Enterprises are included. Advertising is important to the success of a newspaper business. National daily newspaper circulation fell in 2004, according to the Newspaper Association of America.

The article reports on the increase in the demand for newsprint orders in the U.S. The turnaround is largely due to the recovery in the economy and resulting pickup in newspaper advertising and circulation. Reports from the American Newspaper Publishers Association shows that total newsprint consumption surged 14.1 percent in February 1984.

The article reports on the reduction in advertising space to only 23 percent of total linage in British newspapers due to paper shortage and reduction of newspaper sizes from four to 10 pages.

The article reports that the newspaper "Canarsie Courier" is facing a battle from News Corp.'s "Canarsie Digest." The readership and advertising in the "Canarsie Courier" have undergone a transformation with a change in the demography of the Canarsie section of Brooklyn borough in New York City. Five years ago, when News Corp. bought its longtime competitor, the Digest, the "Canarsie Courier" went its traditional route and gave the news straight.

Provides information on the expectations of newspaper publications regarding the political advertisements for the 2004 national elections in the U.S. Results of a research conducted by the Newspaper Association of America regarding the kind of medium that help voters decide for the election; Factors that affect the placement of political advertisements in newspapers; Benefits of political advertising for newspapers.

The article offers information on the popularity of news and information Web sites as print newspapers are cutting back due to decline in advertising in Detroit, Michigan. Businessman Jimmy Risk has launched the site YourNews.com and is billing it as an online newspaper. Risk has signed on several Detroit journalists and experts including Mort Crim, John Smyntek, Eli Zaret, Mike O'Hara, and David Sowerby to provide content for the site.

The article reports on the decision of the management of U.S. sales agency Newspaper Advertising Inc. to suspend the advertisements in newspapers due to few aggressive advertisers in March 1942.

The article examines the condition of the advertising industry in the U.S. in 1943. It states that radio networks and business papers reported gains in the said year, but total newspaper linage and total magazine and farm paper revenue dropped 5.4% and two percent, respectively. It notes that in Great Britain, the government has become the leading advertiser when newspaper advertising has dropped 40%, but in the U.S., the government allows manufacturers and retailers promote war bonds.

The article offers a look at the popularity of small newspapers in the U.S. and discusses how a person can start their own publishing business. James White's small-town monthly, the Payson Patriot, zaps the town's government for overspending, crusades against domestic violence and ferrets out the cheapest supermarkets. A lively weekly with a circulation of 5,000 to 7,000 will run from $100 to $200 or so per subscriber, depending on advertisement rates, population, demographics, location, etc. Savvy newspaper owners will tap neighboring communities--even ones with newspapers of their own--for advertisements. Larry G. Atkinson, who owns the weekly Mobridge Tribune in South Dakota, has boosted yearly revenue to $1.4 million with this approach.

This section offers news briefs on U.S. marketing in February 1956. Canadian entrepreneur Robert O. Denman is offering to buy 300,000 shares of the stock of Western Auto Supply Company. Food chain Atlantic & Pacific has launched full-page newspaper advertisements announcing significant price cuts. A report by Media Records found that total advertising linage in newspapers increased by 10.2 percent compared to 1955.

The essay discusses liberal-leaning newspaper called "PM" which began in 1940 and was started by journalist Ralph Ingersoll. Topics include the financial backer of "PM," Marshall Field III, the periodical's coverage of the labor movement in the U.S. in the 1930s and its expressed hatred for Nazi leader Adolf Hitler, as well as the magazine's initial rejection of revenue from advertisement, and then its acceptance in 1946 of advertisement revenue before it collapsed in 1947.