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Reports the decision of tissue and toilet paper manufacturer Scott Paper to put its account in review in Mississauga, Ontario. Advertising spending of the company; Manifestation of the actual estimated account for the advertisement.

The article presents several strategies for Canadian newspapers to be adopted in 2011 to make the news business more relevant to audiences and marketers. It suggests developing iPad software applications; using Daylife Inc., a service that allows editors to source news content from around the world and arrange it into attractive digital packages; and tracking the media consumption habits of readers.

Presents a brief profile and history of the Canadian daily newspaper 'The Evening Star' which was later renamed twice and is now known as 'The Toronto Star.' Establishment of the newspaper in 1892; First change of name under editor Joseph E. Atkinson; Introduction of color in the paper; Developments in the paper in the later parts of the 20th century.

The article reports on the launch of a new brand of "Paper Towel," by Scott Paper Co., a manufacturer of paper towels in Canada. 2005 marks the 75th anniversary of the paper towel. Originally conceived as a sanitary germ-fighter for industrial settings, this disposable yet indispensable household item is ubiquitous in Canada. To celebrate its remarkable and totally practical creation, Scott Paper has reinvented its paper towel for the future. It is introducing Sponge Towels, the next generation of Scot Towels. To support the launch of Sponge Towels paper towels an innovative integrated marketing campaign featuring national print and broadcast advertising was developed.

Reports on the escalating paper towel advertising war between Scott Paper Co. and Procter & Gamble Co. (P&G) in Canada. Allegations by Scott of unfair product comparisons used by P&G; Comments from the companies' officials.

Reports on the increase in the prices of paper used in magazines and newspapers in Canada in 1995. Problems in increasing rates to cover the increase; Alternative resources; Signs of cyclical peak in the increase in the prices of paper.

Reports on Telemedia Communications magazine executives' development of plans to cope with the increase in the cost of coated paper in Toronto. Trimming of page sizes; Boosting advertising and editorial ratios; Employee downsizing.

The article focuses on the condition of newspaper industry in Canada in the midst of global economic recession. According to the article, the said industry remained resilient despite the impact of crisis and cites that newspapers are still in demand among the traditional media. Furthermore, a certain analyst revealed that journalists are considered as an asset for he production of these valuable reading materials.

Reports that the increase in paper prices may force Canadian newspaper and magazine publishers to raise advertising rates. Rise in newsprint prices in the United States; Possible advertising rate increases; Efforts on publisher to limit rate hikes.

Focuses on the plans of Procter & Gamble (P&G) Canada to replace the 'Royale' brand with 'Charmin' brand in bathroom and facial tissues in Canada. Challenges on the transition phase of the brand name changing; Changes on the packaging of the products; Comments of P&G president Tim Penner on the brand name replacement.