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Reports the decision of tissue and toilet paper manufacturer Scott Paper to put its account in review in Mississauga, Ontario. Advertising spending of the company; Manifestation of the actual estimated account for the advertisement.

Presents a brief profile and history of the Canadian daily newspaper 'The Evening Star' which was later renamed twice and is now known as 'The Toronto Star.' Establishment of the newspaper in 1892; First change of name under editor Joseph E. Atkinson; Introduction of color in the paper; Developments in the paper in the later parts of the 20th century.

Reports on Telemedia Communications magazine executives' development of plans to cope with the increase in the cost of coated paper in Toronto. Trimming of page sizes; Boosting advertising and editorial ratios; Employee downsizing.

Discusses the release of the local newspaper 'Washington Construction News,' which was designed and managed in Ottawa, Ontario.

Reports the impact of the transit tabloids on the daily newspaper market in Toronto, Ontario. Effect of free dailies on paid newspapers; Occurrence of radical change in the newspaper readership scene; Increase significance of free daily newspaper readership.

In two short years, Michael Sifton has built Osprey Media Group Inc. into an Ontario community newspaper giant serving what collectively amounts to the country's fourth largest consumer market. In the last two years, Sifton has presided over Osprey's ambitious leap into the Ontario newspaper business, quietly amassing an impressive collection of community newspapers that serve what now amounts to the nation's fourth largest consumer market, after big cities like Toronto, Montreal and Vancouver. Since its creation in 2001, the Markham, Ontario-based holding company has spent over $413 million to purchase venerable institutions like The Kingston Whig-Standard and The Standard of St. Catharines-Niagara, along with a host of other papers like 'The Sudbury Star,' 'The Peterborough Examiner' and 'The Barrie Examiner.' INSET: The Fourth Generation Newspaperman.

Reports the purchase of newspaper businesses of Hollinger Group by Osprey Media Group owned by the Sifton family in Ontario.

Reports that the Scott Paper Co. of Mississauga, Ontario has consolidated its $6.5-million advertising account with Toronto's Enterprise Creative Selling and Thompson/Enterprise Media Group companies.

The article focuses on the advertising campaign of the Mississauga, Ontario-based Hewlett-Packard (HP) (Canada) Ltd. As part of a global advertising campaign that was introduced in November 2002, the company ran seven consecutive advertisements in the March 17, 2003 edition of the magazines 'Globe' and 'Mail's Report' on Business section. HP also published a double-page advertisement in all five sections of the March 19, 2003 edition of the 'National Post', as well as a full-page advertisement on the outside back cover of four of those sections. Created by San Francisco, California-based Goodby Silverstein & Partners and adapted for the Canadian marketplace by Publicis SA, the advertisements show how HP delivers technology solutions to clients including FedEx Corp., the Dreamworks film studio and the BMW Williams Formula 1 racing team.

Reports on the excessive use of paper at the packaging seminar sponsored by Grapheme Communication-Design. Focus on legislation in Ontario governing packaging and waste audits and reduction workplans; Invitation; Summary package; Grapheme's own information booklet.

Focuses on the closure of FYI Toronto newspaper in Ontario. Amount of losses incurred by the company; Impact of the closure on transit newspapers; Popularity of transit newspapers.

Reports on the plan of `Picton Gazette,' a community newspaper based in Ontario, to introduce color to its previously black-and-white format.

Reports on the release of free transit tabloids `FYI Toronto' and `GTA Today' in Toronto, Ontario in June 2000. Content; Target markets; Volume of circulation.

Reports that two Chinese newspapers in Ontario sponsored the Golden Daffodil fund raising ball in Richmond Hills, Ontario.

Reports on the increasing readership of community newspapers in southern Ontario according to research findings by Kubas Consultants of Toronto.

Offers an example of how community newspapers are moving beyond good news editorial as exemplified by `York Guardian,' a Toronto-published newspaper. Amateurishness in its initial publication; Advertisers' support; Success story.

The article reports that Sun Media Corp. is revamping its Montreal transit paper and relaunching a Toronto, Ontario transit tabloid. "Montréal Métropolitain" has changed its name to "24 heures", while "24 Hours" launched November 3 in Toronto. The new Toronto paper will compete against "Metro Toronto," a free commuter daily jointly operated by Torstar and Sweden's Metro International SA that has a daily circulation of 182,000. The redesigned paper, to be published entirely in colour with a print run of 120,000, will also have pages devoted to fashion, food, technology, health and well-being and weekend activities.

Focuses on the extent of the redesign undertaken by the 'Toronto Sun' newspaper in Ontario. Aim of accommodating six additional news pages and reducing advertising clutter; Implications for the newspaper's regular advertisers; Benefits for readers.

Reports on the attempts of daily newspapers in Toronto, Ontario to increase their readership in autumn 2002 by running various promotions of motion pictures made in Los Angeles, California-based Hollywood. Various daily newspapers published in Toronto; Motion picture whose posters were published by the newspaper 'National Post'; Newspaper which published posters of the motion picture 'The Lord of the Rings: The Two Towers.'

Focuses on the relevance of sports section in daily newspapers in Toronto, Ontario. Attraction of sports section to advertisers; Increase of newspaper, 'National Post' circulation; Exclusion of sports section in the publication of the 'Globe' newspaper; Necessity of national perspective on sports for the national newspaper.

Reports on a peach promotion by the Ontario Tender Fruit Marketing Board in Toronto, Ontario for Faye Clack Marketing & Communications in which commuters heading into the city were treated to a fresh peach inside a brown paper bag. Purpose of the campaign. Views of the president of Faye Clack, Cory Streef, on the campaign.

Sun Media Corp. faces an uphill battle as it takes another run at publishing a commuter daily in the already-crowded Toronto and Montreal markets. Sun Media renewed hostilities with the simultaneous launch of 24 hours and an overhaul of its Montreal freebie Montréal Métropolitain. They are printed on semi-gloss paper reminiscent of supermarket tabloids, and featuring an editorial environment heavy on wire copy. The 24 hours and its sister publication are attempting to carve out a niche among females 25 to 49. It was probably intended as a joke, but 24 hours publisher Bob Harris even alluded to the newspaper's difficulty in attracting advertising when he spoke at the Advertising Club of Toronto's annual newspaper day luncheon in mid-January.

Presents news briefs related to advertising as of February 24, 2003. Advertisement by Mississauga, Ontario-based Scott Paper Co. to market scottowels; Launch of a campaign by pizza manufacturer Dr. Oetker Canada to attract pizza lovers; Advertisements to promote the product named Viagra by Pfizer Canada Inc.

Reports that Toronto, Ontario's largest circulation daily 'Toronto Star,' will celebrate its 110th anniversary by printing one million copies of its completely redesigned newspaper. Features of the enhanced paper; Advertisement campaign from Enterprise Creative Selling, accompanying the redesign; Anniversary celebrations of the daily.

Advertiser-friendly Metro commuter paper 'Metro Toronto,' has earned a niche with readers and advertisers in Toronto and Montreal. Last spring's Newspaper Audience Databank readership study shows it now has more daily readers in Toronto than the 'National Post,' and more than half the readership of both 'The Globe and Mail' and 'Toronto Sun.' Designed to be read cover-to-cover in 20 minutes, Metro is now a staple for Toronto's transit crowd. The newspaper appeals to a younger demographic comfortable with getting their news in short bursts, whether it's from the Internet or television. About 48% of Metro's distribution is done through the Toronto Transit Commission and Go Transit, while 43% is done through street boxes.

The article presents views of direct marketing creatives about a recent trend of direct mail in Toronto, Ontario. According to Bryan Tenenhouse, Senior Vice-President, Creative Director at Arnold Brand Response, Ernest & Julio Gallo Wine Direct Mail is an intriguing blend of words, design and production value. A personal letter from Gina Gallo shares how her passion for wine and love of Sonoma County combine to give Gallo Wines distinction. According to Paul Joyce, Vice-President, Creative Services MC Direct, the direct mail of Bell Sympatico shows an intuitive understanding of their target market's impatience, a masterful control of paper stock and a sweet balance of concept and commerce.

The newest addition to Toronto, Ontario's TV landscape spent a month advising Torontonians to "stay tuned." Now it's showing them why. Coinciding with its Sept. 19 launch, the marketing for Toronto 1 is focusing on five core television shows," Toronto Tonight", "Prime Ticket Movies", "The Sharon Osbourne Show", "The Toronto Show" and an hour-long block of programming comprised of Celebrity Justice and Extra. Created by Toronto agency Flavour, the campaign includes billboard advertisements on major routes in and out of the city, plus domination advertising on 20 Toronto Transit Commission subway cars and at GO Transit's Union Station stop. Toronto 1 also ran a four-page cover wrap on the September 19, 2003 edition of free commuter paper "Metro Toronto." A radio campaign is also running on local stations.

Presents a conversation between Vickers & Benson Direct & Interactive senior vice-presidents and creative directors, Bryan Tenenhouse and Steve Murray on direct mail innovation in Toronto, Ontario. Challenges on the three-dimensional mailings; Benefits from the Canada Post 3D admail service; Details on the business.

Reports on the efforts of community newspapers in Ontario to attract more national advertising. Revenue earned by community newspapers through advertising in 2000; Contribution of local advertisers to revenue of community newspapers; Concerns of national advertisers about community newspapers; Steps taken by community newspapers to rehabilitate their image.

Despite the cold weather, the Canadian Business Press has unveiled an ad campaign aimed at getting a little more warmth from Ottawa, Ontario. The Toronto, Ontario-based organization of business publishers has launched the new print campaign in the hopes of gaining a better profile with the federal government, says president Philip Boyd. The campaign, which includes half-page color ads in The Hill Times, focuses on explaining the size, scope and influence of business press, Boyd says.

Reports on the campaign developed by the Toronto, Ontario-based agency Optimedia Canada for the Canadian banking organization CIBC which won the bronze at the Media Innovation Awards 2002 in the category of Out-of-home advertising. Optimedia's use of transit shelters for advertising spots; Factors governing the development of the campaign; Unique features of the campaign.

Reports on the renaming of the Toronto, Ontario-based news distribution company, CCN Newswire to CCNMatthews. Aim to beat its rival Canada Newswire; Inclusion of a different corporate logo and Web site in the rebranding process; Print advertisements in various publications; Creators of the advertisements; Series of sponsorship deals undertaken by CCNMatthews.

Focuses on the advantages and disadvantages of direct marketing and outdoor marketing in Ontario. Definitions of polybag for marketers and non-marketers; Reference to the use of polybag format by Gee Jeffrey & Partners to reinforce brand positioning and leverage promotions; Suitability of plastic newspaper wrap in product sampling.

Focuses on the importance of local teams and newspaper sports coverage to the urban community in Toronto, Ontario. Significance of sports coverage to the community; Attraction of national advertisers to 'Mount Forest Confederate,' a weekly newspaper; Readership of newspapers in the community.

Reports developments on advertising agencies in Toronto, Ontario as of January 2002. Introduction of Excel Cherry Chill Gum online contest by the Wrigley Canada company; Lists of candidate for creative advertising assignment by the Toronto Transit Commission; Management of account of the 20th Century Fox company by MindShare Inc.

Reports the launching of the e-billing initiatives of Toronto Hydro to encourage payments online in Toronto, Ontario. Availability of a Web site for bills and account history viewing; Partnership with electronic bill presentment service provider webdoxs; Provision of an online advertising and direct marketing.

Reports the launching of a television advertising campaign by Toronto Star newspaper in Toronto, Ontario. Theme of the campaign; Creation of the commercial by Enterprise Creative Selling; Schedule of the airing.

Reports the employee dismissal of CanWest Global Communications following the ownership of the newspaper National Post in Toronto, Ontario. Closure of the magazine Saturday Night; Reasons behind the move; Integration of the material in Saturday Night and National Post.

Profiles Paula Tillmann Peirce, director of integrated marketing and sales of Torstar Media Group in Toronto, Ontario. Family background of Peirce; Career history; Perspectives on the Canadian market.

Reports on developments concerning online magazines and other periodicals in Canada as of April 9, 2001. Rogers Media Inc.'s decision to close its Web site springboard.ca; Efforts of the advertising sector in Toronto, Ontario to standardize the industry; Release of the premiere issue of 'GardenWise.'

Reports the retail configuration and advertising campaign of Metro Credit Union in Toronto, Ontario. Features of the configuration; Support of Ryan Edwards Communications for the Metro agency organizational change; Employment of Metro advertisement with Elevator News Network.

The article presents information about the 2005 Media Innovation Awards (MIAs) Winners Showcase that was held on November 17, 2005 at the Liberty Grand in Toronto, Ontario. The event was produced and managed by the events department of Marketing and endorsed by the Canadian Media Directors' Council. The objective was to honor the significant role that media played in the marketing mix and to recognize those responsible for the selection, deployment and implementation of advertising media programs. The jury, consisted of 21 of the most senior planners, buyers, sellers and clients responsible for media spending in Canada, selected the winners in two stages of Silent voting, followed by discussion.

The article lists names of business enterprises who have participated in the Canadian Marketing Association's 2004 National Convention and Trade Show, to be held in Ottawa, Ontario, in May 2004. Booth 331 is occupied by 24/7 Canada Inc. Contact person for the company is Jay Aber. Adastra Corp. is an international consultancy that uniquely bridges the gap between management and technology consulting. Booth 524 has been occupied by Adastra to take part in the convention.

Reports on a rebranding campaign launched by the `Toronto Star' newspaper. Acquisitions made by the newspaper; Aim to redefine the southern Ontario market; Division of the paper's advertising sales force into two; Functions of each group.

Reports on `Toronto Star' newspaper's launching of an advertising campaign in a pre-emptive move in anticipation of Southam Inc. and Hollinger's launching of a national daily paper in Ontario in 1998.

Focuses on the advertising career of OMD Canada president Lorraine Hughes in Toronto, Ontario. Career history; Advertising clients; Expertise in media industry.

Features the a commercial compact television (TV) program Enhanced Television in Ontario. Interaction of viewers on preferred commercials and TV programs; Efforts of Rogers Cable Inc. (RCI) of providing Enhanced TV on digital subscribers; Business plans of RCI concerning on the availability of Enhanced TV.

Each year, the Association of Registered Graphic Designers of Ontario (RGD Ontario) holds the Design at Work competition to highlight how good graphic design can also be good for business. The winning projects in 2003, which included annual reports, promotional materials, corporate identities, Web sites and signage systems, were judged to have met the clients' goals and expectations through the development of advanced design solutions and the implementation of elegant and sophisticated design concepts.

Toronto, Ontario had a nightmare summer. There was a West Nile virus scare, concern about mad cow disease and the SARS outbreak, and subsequent quarantine of anyone exposed to the viral infection. Pity then the organizers of the inaugural Nike Inc.'s RunTO 10K event scheduled for July 27-smack dab in the middle of all this urban angst. Nike wasn't to be deterred, however. It wanted to generate awareness of the run and inspire the average Torontonian to get off the couch, energize the entire city throughout the campaign using media that spoke to runners and would-be runners, drive Torontonians to the Web or to retail outlets to register for the run and forge a strong link between Nike and Nike running products and RunTO. To ramp up excitement for the race, Nike launched a one-week teaser campaign with a series of tongue-in-cheek messages. The quirky Nike Web site built especially for the race, www.runto.ca, which masterfully mixed pre- and post-event community building and promotion with a low-key brand and product message, went on to also be named Best of Show at the Digital Marketing Awards earlier this fall. The campaign was a resounding success.

As if consumers don't already face a bewildering array of shopping choices, they will soon be able to choose between magazines devoted to the topic. Within days of Rogers Publishing in Toronto, Ontario saying it will launch English and French versions of a new shopping title, Saint Joseph Media, also in Toronto, announced it is planning a competing publication called Fashion Shops, a brand extension of its women's title Fashion. Both magazines will debut in August 2004, with Fashion Shops aimed at women 18-49 and the unnamed Rogers publication targeting women 18-35. Both titles will offer content and purchasing information on the latest trends in fashion and beauty.