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CCNMatthews takes on wire rival.
- Source :
- Marketing Magazine; 5/20/2002, Vol. 107 Issue 20, p4, 1/6p, 1 Color Photograph
- Publication Year :
- 2002
-
Abstract
- Reports on the renaming of the Toronto, Ontario-based news distribution company, CCN Newswire to CCNMatthews. Aim to beat its rival Canada Newswire; Inclusion of a different corporate logo and Web site in the rebranding process; Print advertisements in various publications; Creators of the advertisements; Series of sponsorship deals undertaken by CCNMatthews.
- Subjects :
- NEWS agencies
ADVERTISING
Subjects
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 107
- Issue :
- 20
- Database :
- Complementary Index
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- 6921915