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$100,000 Win Fall.
- Source :
- Marketing Magazine; 11/11/2002, Vol. 107 Issue 45, p15, 1/2p, 2 Color Photographs
- Publication Year :
- 2002
-
Abstract
- Reports on the campaign developed by the Toronto, Ontario-based agency Optimedia Canada for the Canadian banking organization CIBC which won the bronze at the Media Innovation Awards 2002 in the category of Out-of-home advertising. Optimedia's use of transit shelters for advertising spots; Factors governing the development of the campaign; Unique features of the campaign.
- Subjects :
- ADVERTISING awards
Subjects
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 107
- Issue :
- 45
- Database :
- Complementary Index
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- 8849085