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The article focuses on the guide released by the Interactive Advertising Bureau (IAB) for publishers struggling to respond to the rising tide of ad blockers threatening their revenue. Topics covered include the potential reactions seen by IAB such as denying access, the call by IAB to turn off ad blocking software in exchange for content and the access of IAB members to a free script which detects the presence of ad blocking software.

The article focuses on the plans of Kent Brownridge, who will become Chief Executive Officer of the men's magazine publisher Dennis Publishing on completion of its purchase by the private equity firm the Quadrangle Group. Brownridge wants to cross-sell advertisements to the magazines Maxim, Blender, and Stuff in hopes of both increasing revenue and cutting costs. Circulation of all three publications has dropped significantly in early 2007.

The article discusses the possibility of the words "magazine" and "publisher" becoming obsolete due to magazine publishers increasingly moving into territory that once belonged only to advertising agencies. The article focuses on the reasons for this shift in the publishing and marketing fields, and gives examples of how publishing companies and magazines are responding to the shift.

The article looks at a report card evaluation process of the magazine industry in 2006 conducted by "Advertising Age." The findings suggest that the magazine business is showing some progress by finding new ways to bring their brands to the market, but need to show more improvement overall. Areas in which the industry was graded included working faster for advertisers, being brands and not books, and rethinking the rate base.

Examines the different media used by luxury marketers in advertising their products. Complaint about publications catering to affluent readers; Strategy of publishers to target consumers of luxury marketers; Perception of luxury marketers on print advertising; Examples of media used by luxury marketers that cater to business aficionados.

Presents an overview of the advertising spending of the U.S. automobile industry as of April 2004. Decline in the advertising spending for the industry in the first quarter; Trend in the industry toward experiential marketing; Outlook of publishers and industry insiders for the industry.

This article reports that magazine publishers and media buyers are set to begin their annual tussle over advertising rates in 2001. Publishers will ask for 2002 rate increases in the low-to-mind single digits, according to a survey of leading companies. While sellers cite escalating costs and profit measures as factors behind the increases, buyers are likely to balk at even small hikes and will move to strip them away during negotiations. Marketers are looking to reduce spending during the downturn. The media agency behemoths that dominate the buying landscape are eager to prove to clients they can leverage their size to lower media costs. Even privately held publishers are lowering the bar. Conde Nast Publications will ask advertisers in its high-end glossies for an average 4 percent increase. The agency is known for its refusal to negotiate its published rates. Other buyers agreed publishers should prepare to take a hit in a tough climate. Advertising pages are down 11.7 percent in the first 7 months of 2001 compared with the same period in 2000. One magazine sales executive said the changing media-buying landscape is making agencies more aggressive. Some publishers said they would enter talks prepared to prove advertisers are not being asked to shoulder the entire burden of revenue shortfalls.

The article reports on the plans of Nike to publish the self-promotional magazine "Much Respect" in the United States in 2001. Key issues discussed include the key features and content of the periodical, spending earmarked for the publishing of the magazine and distribution figures for the magazine. INSET: Nike checks alternatives, by Alice Z. Cuneo.

The article focuses on the views of executives and experts in the publishing industry in the United States concerning governmental investigation of negative option marketing. Magazine Publishers of America has launched an initiative to counteract bad publicity using a best practices code. Congress has also enacted laws including the requirement for multiple no-purchase-necessary disclosures and limits on sweepstakes forms that resemble government documents.

The article argues that the advertising downturn in the United States will eliminate some weaker business-to-business magazine titles. Survival will depend on maintaining top-notch content quality and finesse in keeping marketers committed to long-term advertising program. Publishers are seeking to consolidate their offerings into specialized areas to gain economies of scale and increase opportunities to leverage content and advertising sales between print properties and web offerings.

The article reports on an advertising partnership between Fairchild Publications Inc. and Conde Nast Publications Ltd. formed in October 2000. The advertising sector expressed concerns over the possibility that the two publishing companies will work in tandem on all advertisement transactions. Fairchild has a host of ongoing advertising commitments that it still needs to keep.

Discusses an advertising shift in the Internet industry which has caused Internet and technology advertisers to withdraw ads from publications such as `Business 2.0,' `Fast Company,' , `The Industry Standard,' `Red Herring,' and `Upside.' Reasons for the advertising shift, and where the companies are spending their print budgets; Outlook for future advertising in the publications.

Discusses the release of two new magazines in the United States, both titled `Revolution.' Different advertising base sought by each magazine; How the Haymarket Group's version is about marketing and the Internet; Imagine Media, and how its version of `Revolution' deals with music that can be downloaded on the Internet; How the music magazine aims to compete with `Rolling Stone,' `Vibe,' and `Spin' magazines;

The article focuses on a growing number of magazine publishers offering educational events and seminars to readers to tap into the power of experiential marketing. Seminars and educational events are one of the fastest-growing category of magazine events, helping cement reader relationships and giving advertisers direct access to prospective customers in uncluttered settings. Readers appear willing to fork out for such events, turning educational programs into new revenue streams.

The article presents author's views regarding programmatic buying and viewability and mentions that it is the most interesting topic to be discussed among representative of the marketing and media world. Topics discussed include need of strategy, content and planning for digital advertising, accountability and focus of marketers and publishers on the problems with targeting and tracking.

This article talks about the use of custom publishing as a direct marketing tool in the U.S. Custom publishing is evolving beyond a vanity press for companies directly targeting specific audiences. It also has grown into big business for publishers from Conde Nast Publications to Time Inc. According to a survey released in September 1999 by Magazine Publishers American custom publications generate $650 million in revenue for the publishing industry. That is all because, increasingly, marketers are thinking of customs magazines as a direct marketing vehicle that can foster and enhance ongoing relationships between themselves and customers. One such marketer who has turned to custom publishing to market its new automobile was Ford Motor Co. As part its marketing campaign, the team behind the Lincoln LS luxury sport sedan automobile teamed with Conde Nast to produce CitySource, a lifestyle and travel guide sponsored solely by Lincoln LS.

States that the Newspaper Association of America (NAA) wants to develop a branding campaign for United States publishers. The trade association hiring marketing executive, Sergio Zyman, owner of the Z Group consultancy company; The advertising effort to increase newspaper circulation and readership; Budget for the NAA campaign.

Relates that book publishers are experimenting with creative marketing in the mid-1990s. Strategies which go beyond traditional print ads and guest appearances by authors; Distribution techniques including insertion of the first chapter of Jane Heller's novel `Infernal Affairs' into 120,000 home-delivered copies of `The New York Times.'

The article discusses the marketing of romance fiction by book publishing companies. It is noted that sales of romance fiction remain strong despite an overall decline in book sales. The use of social media in Internet marketing of romance fiction by the publishing companies Macmillan and Harlequin is examined.

The article examines marketing by the publisher Knopf Doubleday for the book "The Lost Symbol," by Dan Brown. The company created puzzles related to the book which were presented on Web sites of leading booksellers and pages for author Brown on online social networks. At the same time, it did not distribute advance copies of the book prior to its release date.

A profile is presented of Carolyn Kremins, publisher of the periodical "Cookie" for Conde Nast Publications. The magazine, which began publishing in 2007, is aimed at mothers. Kremins' ability to market the periodical to advertisers and to create a talented business staff are praised by other publishers.

The author offers opinions on the relationship between journalism and marketing. Journalists traditionally have been leery of marketing as a threat to objectivity, but this need not be the case. Marketing is not necessarily related to advertising. It is also a discipline that can aid journalists in determining how to present news to the widest possible audience. A marketing studies program at Northwestern University's Medill School of Journalism is lauded.

The article focuses on issues and events related to advertising. Mack Collier, a blogger at Moblogsmoproblems.blogspot.com, concludes that the production and marketing costs incurred for the movies Snakes on a Plane and Pirates of the Caribbean are almost the same. At Discovery.com, textbook publishers and toy makers have to make correct versions of their products to reflect the change in the solar system.

The article ponders on the future outlook of large advertising companies in Great Britain. According to William B. Ziff of Ziff-Davis Publishing, during his time the entire industry consisted of family-controlled businesses. Business conversations with its owners were about publishing and journalism. The author wanted to hear the views of advertising executives of the media and marketing industries today and how the lessons they learned could be applied as the industry moves forward.

The article forecasts on several advertising and business trends in the U.S. for 2006. Due to the availability of online and offline personalization possibilities, album-sellers, book and newspaper publishers, and channel broadcasters will be greatly affected. Open source efforts will intensify as consumers demand to be part of the product-development process. What started with Napster will only continue as the music-pirating notion gave rise to the vast possibilities of personalization. Mobile media, the ultimate content-on-demand venue, will be more popular in the market. With third-generation mobile telephone networks, advertisements will show up on mobile television and new branded mobile video channels will appear on telephones.

Provides information on several issues related to marketing and advertising in the U.S. as of June 7, 2005. Information on several titles to be published by publishing company Meredith; Spread of guerilla marketing; Dispute between businessman Donald Trump and Unilever regarding the placement of a Unilever product on the Trump television program "The Apprentice."

Deals with the effort of publishers to build the market for Christian children's titles. Background on the book "Boogers Are Blessings," by Michael McDermott; Statistics on the religious children's book market; Web initiatives to promote such books.

Reports on an increase in advertising pages posted by the magazine industry in the U.S. for the full-year 2004. Comparison of the increase in 2003; Performance of bridal magazines during 2004; Business books that posted gains.

Presents corrections to articles published in "Advertising Age." "Profitable but shaky, Havas hunts for deals" that was previously published in the October 11, 2004 issue; "Bud skirts IOC in bid for Beijing gold" that was previously published in the October 4, 2004 issue.

Comments on several issues pertaining to circulation of several magazines in the U.S. as of January 2004. Growth in "Cosmopolitan"s paid circulation since Kate White took over in August 1998; Information on the "New Yorker" circulation; Comments on the move of the Aspen Institute to commission Magazine Group in D.C. to publish a magazine.

The article focuses on the addition of different advertising categories in health-themed magazines. The inclusion of automotive and entertainment advertisements in the magazines has proven to be effective and profitable. Fitness magazines are competing heavily for ad placements of other product categories.

The article highlights the growing interest in rich-media advertising. Rich media is often sold as part of a package including other types of online advertising such as banners. Publishers tend to charge more for rich-media executions than for straight banners. However, because the ads tend to be technically difficult and many of the rich-media formats are still being tweaked, online publishers will sometimes cover some of the production costs.

This article focuses on issues related to advertising and magazine industries in the U.S. as of September 2002. Publisher Alan Katz says that the double fashion issue of New York magazine is at one hundred twelve advertising pages, the magazine's biggest ever. Lou Cona reports that the September issue of Vanity Fair magazine is the largest in its history and is the monthly's fifth issue in a row to exceed last year's figures. Barry Brown, advertising manager for Boy's Life magazine, is handling out business cards with a built-in rate card. U.S. First Lady Laura Bush is the speaker at the annual awards lunch of Redbook magazine. Suzanne Grimes of Glamour magazine says October advertising will be up by 31%. Beauty, fashion, and automotive all look strong for the second half. At Stuff magazine group, Mark Oltarsh takes over as advertising director. LaForce & Stevens PR is now repping Elle magazine group. Lillian Ross of The New Yorker was reading from her Talk of the Town pieces and the book on Hemingway on television and continues to delight television viewers. Barry Gewen of The New York Times is reviewing a volume about ancient philosophers, and tells of The Skeptics. At Budget Living magazine, the group has a good one in Alex Bhattacharji as its executive director.

This section presents the author's observation on news related to the media industry in the U.S. as of August 26, 2002. Robin Domeniconi claims paid circulation of the magazine Real Simple, not quite two years old, jumped 34 percent to over a million copies with ad sales up 50 percent to 346 pages. The comparisons are for this year's first half versus last. General Manager Mark MacDonald of Stuff magazine called to clarify its circulation figures. Total circulation rose from June of last year to June of this year by 20 percent and now stands at an Audit Bureau of Circulations-audited 1,170,000. God speed to Sid Evans, latest casualty of the editorial musical chains of Winner Media. Joan Sheridan, publisher of Rosie, informed me over lunch that despite all sturm und drang, Gruner & Jahr USA is hoping to work it all out and continue to publish a successful magazine. It September 2002 issue boasts over 120 ad pages--its biggest issue since the launch. And reader reaction to the negative ink? Sheridan noted that they average over 10,000 reader letters each month. She added that only six have even mentioned what some in the press are dwelling on.

The article reports on developments relevant to advertising and publishers and publishing in the United States as of October 15, 2001. Key issues discussed include marketing strategies for the "My Generation" magazine and the appointment of John Donnelly as advertising director for the "Golf Magazine."

The article reports on developments relevant to the publishing and media sectors of the U.S. as of August 20, 2001. Key issues discussed include a profile of publisher Suzanne Grimes and editor Cynthia Leive and their plans for the "Glamour" magazine, an error by sports newscaster Scott Sanford of WCBS-AM in New York and marketing campaigns to promote periodicals such as "New York" and "This Old House."

The article discusses print media's intensified efforts to offer advertisers various promotional services in an attempt to arrest the slide in print advertising which began in 2001. The perception is that the industry is down and leverage is on the buying side. Additionally, television's deal-ridden upfront season may have increased the tide of advertising dollars away from print media. Among the weapons used by publishers to attract advertising clients are custom programs, research showing print's ability to deliver targeted media and even cross-media deals.

The article reports on the implications of a second postal-rate hike in 2001 on the operations of magazine publishers and direct marketers in the United States. The Postal Rate Commission was criticized for its failure to control operating costs and failure to provide sufficient revenues to the service.

The article reports on U.S. magazine circulation statistics from the Audit Bureau of Circulation for June through December 2000. Only five of the 10 largest magazines showed reductions in circulation numbers. However, the consolidation of wholesalers, as well as a changing retail landscape, continues to negatively affect the industry.

The article presents news about the marketing and publishing industries. "Elle Decor" editor Margaret Russell and publisher Tracy Gravant are touting their "younger" shelter book audience. Magazine advertising increased for "Biography." Daren Mazzucca was appointed as associate publisher-advertising at Hearst Magazines' "Country Living" and "Country Living Gardener."

The article reports that when it comes to targeting the mature market, newsweekly publishers are among those building niche and discovering a silver lining.

Focuses on the success of the book 'Tuesdays With Morrie,' by Mitch Albom. Weeks the book has spent on the 'New York Times' bestseller list; Non-traditional marketing methods employed, including sending free copies to hospital chaplains, clergy, hospice centers, and psychiatrists; How the book has become suggested reading in hospice groups and church book clubs.

Discusses changes at 'Motor Trend' magazine, including a new look, increased Internet presence, and new opportunities for advertisers. How the changes come at a time when monthly automotive pages in all titles fell 7.6 percent; Cost of advertising in 'Motor Trend,' and how that is not expected to change; Decision by Ford Motor Co. to spend less on ad pages.

This article features Cleary Simpson, group publisher of Sports Illustrated for Kids, and Sports Illustrated for Women. Simpson's first role at Time Inc. in the late 1970s was acting as a translator, helping the company bridge language and cultural difficulties in its negotiations with Japanese companies. More than two decades later, Simpson has become an expert bridge-builder credited with helping expand the franchise of Sports Illustrated in her role as group publisher of both magazines, which is going to every-other-monthly frequency. Simpson is charged with the responsibility of finding new business opportunities and extending various Sports Illustrated brands across all platforms.

This article profiles Jeannine Shao Collins, publisher of Better Homes & Gardens (BH&G). Collins moved to BH&G as advertising director in May 1995. Three years later, she was promoted to associate publisher, and in January 1999, assumed the role of publisher. According to Christopher Little, president of Meredith Publishing Group, the meteoric rise of Collins through the ranks is testament to her dynamic leadership skills and her marketing acumen. He says she played a key role in securing Intel Corp. as a primary sponsor of Blueprint 2000: America's Home for the New Millennium, a multimedia program featuring a high technology custom house that kicked off in June 1999.

This article announces that A.Media, publisher of A. Magazine, will debut its new A.Space web site in May 2000. The new site is meant to leverage A.Media's brand and content with its existing marketing partners. A.Media provides marketing services such as event marketing and creative consulting, according to Advertising Director Karen Wang. Jeff Yang, founder and CEO, claims A.Media also plans to step up its market research, public relations, and community outreach through a partnership with a premium multicultural agency in the near future.

States that there was a 5.2 percent increase in total advertising pages in magazines for 1999. Internet businesses accounting for one-third of new advertisers; Details of advertising sectors such as business titles, retail, and fashion books; Publishers Information Bureau figures for magazine advertising page leaders.

Presents news briefs on the advertising industry as of January 10, 2000. Decision of Michelin North America to employ advertising agency Lowe Lintas & Partners Worldwide to market its tire brands; Termination of the publication of P.O.V. magazine; Court ruling ordering Papa John's International to change its marketing slogan.

This article on the marketing program used by AsianAvenue.com to build brand recognition for its English-language Asian culture and entertainment Web site. "Grass-roots programs are how we are getting our message out," says Calvin Wong, executive director of sales and marketing for AsianAvenue.com. While AsianAvenue.com does some cross-promotion with publishers such as Yolk and its sister e'zine aimed at Generation Y Asian-Americans, Mr. Wong believes the best way to build traffic for the community-oriented site is through on-campus appearances.

This article profiles Cleary Simpson, a 48 year old publisher at the periodical Sports Illustrated for Kids. She aims to develop more outlets reaching children wherever they spend time online, at school and at play. She thinks that children are not as fickle as they seem to be and that they are open to experimentation but surprisingly loyal to brands. She advises marketers to respect children and talk directly to them in advertising because they are far more sophisticated than most marketers realize.