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Magazines go postal over rate hike.
- Source :
-
Advertising Age . 5/14/2001, Vol. 72 Issue 20, p37-37. 1/2p. - Publication Year :
- 2001
-
Abstract
- The article reports on the implications of a second postal-rate hike in 2001 on the operations of magazine publishers and direct marketers in the United States. The Postal Rate Commission was criticized for its failure to control operating costs and failure to provide sufficient revenues to the service.
- Subjects :
- *POSTAL rates
*PRICE increases
*PERIODICAL publishing
*PUBLISHING
*MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 72
- Issue :
- 20
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 4435341