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'Motor Trend' will sport new look, ad prospects.
- Source :
-
Advertising Age . 6/19/2000, Vol. 71 Issue 26, p4. 1/4p. - Publication Year :
- 2000
-
Abstract
- Discusses changes at 'Motor Trend' magazine, including a new look, increased Internet presence, and new opportunities for advertisers. How the changes come at a time when monthly automotive pages in all titles fell 7.6 percent; Cost of advertising in 'Motor Trend,' and how that is not expected to change; Decision by Ford Motor Co. to spend less on ad pages.
- Subjects :
- *AUTOMOBILES
*PUBLISHING
*ADVERTISING of periodicals
*PERIODICALS
*MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 71
- Issue :
- 26
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 3222669