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Adages.

Authors :
MacArthur, Kate
Neff, Jack
Wheaton, Ken
Source :
Advertising Age. 5/30/2005, Vol. 76 Issue 22, p52-52. 2/3p. 2 Color Photographs.
Publication Year :
2005

Abstract

Provides information on several issues related to marketing and advertising in the U.S. as of June 7, 2005. Information on several titles to be published by publishing company Meredith; Spread of guerilla marketing; Dispute between businessman Donald Trump and Unilever regarding the placement of a Unilever product on the Trump television program "The Apprentice."

Subjects

Subjects :
*ADVERTISING
*MARKETING
*PUBLISHING

Details

Language :
English
ISSN :
00018899
Volume :
76
Issue :
22
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
17205329