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'SI' brand goes on an expansion kick.
- Source :
-
Advertising Age . 2/7/2000, Vol. 71 Issue 6, ps2-s2. 1/5p. 1 Color Photograph. - Publication Year :
- 2000
-
Abstract
- This article features Cleary Simpson, group publisher of Sports Illustrated for Kids, and Sports Illustrated for Women. Simpson's first role at Time Inc. in the late 1970s was acting as a translator, helping the company bridge language and cultural difficulties in its negotiations with Japanese companies. More than two decades later, Simpson has become an expert bridge-builder credited with helping expand the franchise of Sports Illustrated in her role as group publisher of both magazines, which is going to every-other-monthly frequency. Simpson is charged with the responsibility of finding new business opportunities and extending various Sports Illustrated brands across all platforms.
- Subjects :
- *PUBLISHING
*PERIODICAL publishing
*MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 71
- Issue :
- 6
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 2753313