Search

Las empresas del sector turístico han dejado evidenciada su capacidad de resiliencia ante retos como la pandemia derivada del COVID-19. Frente a estas fortalezas, todavía existen necesidades imperantes en el sector de alcanzar los niveles de sostenibilidad para atender a las demandas legales y sociales actuales. Ante esta situación, se requiere conocer qué factores permiten impulsar estrategias responsables que permitan alcanzar dichas metas, para ello la investigación académica ha centrado la atención en los factores internos a la organización, quedando los factores externos, capaces de potenciar las carencias individuales de cada empresa, relegados a un segundo plano. Con el ánimo de poder atender este gap, en la presente investigación se analiza la influencia de la localización y, concretamente, el efecto que el capital social o la ambidestreza interorganizativa (tradicionalmente desarrolladas en entornos de aglomeración especializados) pueden ejercer sobre el desarrollo de estrategias de Responsabilidad Social Corporativa (RSC) por parte de los hoteles. A nivel metodológico, por un lado, se calcula el grado de aglomeración de los Sistemas Locales de Trabajo (SLTs) conformados por municipios de la costa española para, posteriormente, contrastar empíricamente el modelo teórico mediante la técnica Partial Least Squares (PLS), aplicándola sobre una muestra de 202 hoteles, lo que permite obtener resultados válidos para la investigación y los managers de los hoteles. Así, se demuestra la existencia de un efecto mediador ejercido por la ambidestreza interorganizativa que denota la relevancia de dicha capacidad para el desarrollo óptimo de estrategias de RSC, además del impacto directo que ejerce el capital social sobre estas estrategias, lo que indica la importancia de atender a variables externas a la organización, cuya caracterización implique la colaboración entre distintos agentes en territorios especializados, lo que permitirá obtener sinergias de los conocimiento, Tourism companies have demonstrated their resilience in the face of challenges such as the pandemic resulting from COVID-19. In spite of these strengths, there are still prevailing needs in the sector to reach levels of sustainability in order to meet current legal and social demands. Given this situation, it is necessary to know what factors enable responsible strategies to be promoted that allow these goals to be achieved, for which academic research has focused attention on internal factors within the organisation, leaving external factors, capable of enhancing the individual shortcomings of each company, relegated to a secondary role. In order to address this gap, this research analyses the influence of location and, specifically, the effect that social capital or inter-organisational interambidexterity (traditionally developed in specialised agglomeration environments) can have on the development of Corporate Social Responsibility (CSR) strategies by hotels. At the methodological level, on the one hand, the degree of agglomeration of Local Labour Systems (LLSc) made up of municipalities on the Spanish coast is calculated and, subsequently, the theoretical model is empirically tested using the PLS technique, applying it to a sample of 202 hotels, which allows valid results to be obtained for the research and the hotel managers. Thus, the existence of a mediating effect exerted by organisational ambidexterity is demonstrated, which denotes the relevance of this capacity for the optimal development of CSR strategies, in addition to the direct impact exerted by social capital on these strategies, which indicates the importance of paying attention to external variables to the organisation whose characterisation implies collaboration between different agents in specialised areas, which will allow synergies to be obtained from the existing knowledge and resources in these areas.

Purpose – This study aims to focus on analysing the impact of green human resource management (GHRM) on the green performance (GP) of Spanish wineries, as well as the mediating effect of employee well-being (EW) on this linkage. In addition, age, size and membership in a protected designation of origin are introduced as control variables to increase the precision of the cause-effect relationships examined. Design/methodology/approach – The study proposes a conceptual model based on previous studies, which is tested using structural equations partial least squares structural equation modelling with data collected from 196 Spanish wineries between September 2022 and January 2023. Findings – The findings of the research reveal the existence of a positive and significant relationship between the GHRM development and the GP of Spanish wineries, as well as the partial mediation of EW in this association. Originality/value – The uniqueness and significance of this study can be attributed to several crucial factors. First, it enhances the understanding and knowledge regarding the advantages associated with GHRM development. Second, no prior research has conducted a comprehensive study on GHRM as a catalyst for GP within the context of Spanish wineries. Third, to the best of the authors’ knowledge, no previous study has analyzed the mediating role of EW as a mediator in the relationship between GHRM and GP of wineries.

Wine tourism is increasingly considered as a strategic element in the wine producing countries of the Old World. In the case of Spain, several researchers have studied the role of wine routes in boosting the competitiveness of a territory, increasing wine production, improving the quality of life of citizens and the respect for the environment. However, to the best of our knowledge, there are no previous studies that have analyzed in a unified way the wine routes of the Region of Valencia, that is, the wine routes of Alicante and Utiel-Requena. To overcome this research gap, the study comparably analyzes these wine routes in terms of attracting wine tourists and the economic impact generated in the period 2017-2021, also relativizing the data to the average of the total Spanish wine routes. The results of the research show that both routes attract a lower number of wine tourists than the average of the Spanish wine routes. In addition, it should be noted that the Utiel-Requena route generated a higher economic impact compared to the Alicante wine route between 2017-2019, with this trend reversing in 2019. This study, therefore, contributes to the improvement of scientific knowledge in several ways, given that, first, the research provides new knowledge in the field of wine tourism in Spain and, second, there are no previous studies that have analyzed in a unified way the wine routes in the Region of Valencia., El enoturismo es considerado cada vez más un elemento estratégico en los países productores vinícolas del Viejo Mundo. Para el caso de España, varios investigadores han estudiado el papel de las rutas del vino para impulsar la competitividad de un territorio, aumentar la producción de vino, mejorar la calidad de vida de los ciudadanos y el respeto al medio ambiente. Sin embargo, hasta donde alcanza nuestro conocimiento, no existen estudios previos que hayan analizado de forma unificada las rutas del vino de la Comunidad Valenciana, es decir, las rutas del vino de Alicante y Utiel-Requena. Para superar este vacío en el conocimiento científico, el estudio analiza de forma comparada dichas rutas del vino en términos de atracción de enoturistas y de impacto económico generado en el periodo 2017-2021, relativizando además los datos a la media del total de rutas del vino españolas. Los resultados de la investigación ponen de manifiesto que ambas rutas atraen un número de enoturistas inferior a la media de las rutas del vino españolas. Además, cabe destacar que la ruta Utiel-Requena generó un impacto económico superior en comparación con la ruta del vino de Alicante entre 2017-2019, invirtiéndose esta tendencia en 2019. La presente investigación contribuye, por tanto, a la mejora del conocimiento científico de varias maneras, dado que, en primer lugar, la investigación aporta nuevos conocimientos al ámbito del enoturismo en España y, en segundo lugar, no existen estudios previos que hayan analizado de forma unificada las rutas del vino pertenecientes a la Comunidad Valenciana.

As the global wine industry faces the pressing challenges of sustainability, the exploration of wine tourism emerges as a key tool to promote the dissemination of sustainable practices developed by wineries. In this context, the present research focuses on analyzing the impact of wine tourism on the green performance of Spanish wineries, as well as the mediating effect of green knowledge sharing on this linkage. In addition, age, size and membership in a protected designation of origin are introduced as control variables to increase the precision of the cause-effect relationships examined. The study proposes a conceptual model based on previous studies, which is tested using structural equations with data collected from 196 Spanish wineries between September 2022 and January 2023. The findings of the research reveal the existence of a positive and significant relationship between the development of wine tourism and the green performance of Spanish wineries, as well as the partial mediation of green knowledge sharing in this association. The uniqueness and significance of this study can be attributed to several crucial factors. On the one hand, it enhances the understanding and knowledge regarding the advantages associated with wine tourism development. On the other hand, this study contributes to the literature by offering a comprehensive exploration of how wine tourism serves as a catalyst for green performance among Spanish wineries, filling theoretical and practical gaps as it examines the mediating role of green knowledge exchange in this dynamic, an aspect so far scarcely explored in the academic literature.

Purpose – The harmonisation of university degrees at the European level leads us to believe that training needs are addressed in the same way in different countries. However, the inevitable adaptation to the changing environment faced by companies requires a continuous adjustment between training and future needs, according to the sector. The aim of this paper is to compare two leading and culturally similar countries in the tourism sector in order to determine whether training is being provided homogeneously in tourism higher education and whether more specific training is desired to meet the needs of the sector in each country. Design/methodology/approach – This study is part of the European Next Tourism Generation (NTG) Project, the first European partnership to foster a collaborative and productive relationship between the education system and the tourism industry. A mixed research study was conducted with the purpose of development, i.e. with the intention that the results of one method (qualitative) are used to assist the development of the other method (quantitative) and an exploratory sequential design. Both qualitative (29 interviews) and quantitative (509 tourism organisations) methods are used. Findings – For a sector that has undergone significant changes in recent years, the results show the differences between countries around the current level of soft skills of employees, the level they will need to develop in the future and the gaps that those responsible for training future employees in the sector need to focus on for the 2030 horizon. Practical implications – Several recommendations have emerged from this paper: to complement higher education, to achieve a better link between the business world and future workers; to provide much more incentives for international student mobility, which will allow students to develop intercultural soft skills before they enter the world of work, and to propose the creation of a social network to share, communicate

The objective of this research is to analyze the knowledge structure of the academic literature indexed in the Core Collection of the Web of Science (WoS) on gaining a competitive advantage through sustainability in the wine industry, from the first article registered in 2009 to 2023, in order to identify the latest trends in the topics under study. For this purpose, a bibliometric and systematic analysis of the literature was carried out. First, for the quantitative analysis of the scientific production, the bibliometric study was conducted, using the WoS database for data collection and the VosViewer and Bibliometrix applications to create the network maps. Second, once the bibliography had been examined quantitatively, the content analysis was performed following the PRISMA methodology. The results show, among other aspects, the uneven pace of growth of the scientific production studied since 2009, that innovation, wine tourism, carbon footprint, dynamic capabilities and climate change are among the current major topics of study, as well as the predominance of Italy, Spain, the United States and Australia in terms of scientific production in the subject matter. There are several justifications for the originality of this study, given that, first, it contributes to the understanding of the academic literature and the identification of the most recent trends in the field and, second, to the best of the authors' knowledge, there are no previous bibliometric studies that have addressed the topic analyzed.

Coastal tourism is deep into a dichotomy between its potential to provide a wide range of social and natural benefits, and its traditional link to mass models, provoking a profound debate around the generation of negative externalities. This study examines the role of innovation and strategic corporate social responsibility orientation in the relationship between CSR and corporate performance to determine the mechanisms that underlie this main relationship. To this end, a sample of 202 hotels on the Spanish coast is analysed by applying the Partial Least Square Methodology. Useful results are derived from the empirical testing of the theoretical model, such as the existence of a positive direct effect between CSR and hotel performance. Likewise, we shed light on the mediating role of innovation and the moderating effect of a strategic CSR orientation in the main relationship, providing valid solutions for both academics and managers of coastal hotels, in terms of adopting CSR practices and promoting its integration into the core business of the hotel, and further developing innovations that will boost the benefits derived from their responsible practices, as well as their strengths to overcome the barriers traditionally faced when carrying out CSR strategies.

The Digital Transformation of firms is in an incipient stage despite being essential for competitiveness. Hence, the objective of the present study is to analyse which factors are important in the realisation of an Organisation 4.0. To this end we revise the literature to analyse the concept of Industry 4.0, identifying which technologies are necessary for this fourth industrial revolution, and the process of becoming an Organisation 4.0. A model is then proposed with the antecedent variables required for an Organisation 4.0, which include the roles of innovation, business intelligence and digital employees. The model is tested through a sample of 198 firms using the structural equations technique. Although technologies 4.0 have usually been considered as facilitators of innovation, the present study finds the opposite relationship, i.e. that innovation is a necessary antecedence for Organisation 4.0. It is also found that this stimulus is reinforced by Business Intelligence systems and that innovation strengthens the presence of digital employees. However, we have not been able to show how these digital employees contribute to the formation of an Organisation 4.0. More research is needed on the employee knowledge, skills and capabilities required for the implementation of an Organisation 4.0.

The main aim of this study is to analyze the literature pertaining to value creation in the wine industry developed in the last two decades, identifying the main contributors such as leading institutions, authors, and countries, and uncovering the main subfields developed by researchers in this area. Bibliometric methods have been used to carry out this research, particularly the R package Bibliometrix®. The results unveil, besides the most relevant contributors, the main subtopics developed in the field of study. It is concluded that value creation is a key factor of success in the wine industry, playing academic research a leading role in revealing consumer trends, health benefits of wine, grape biodiversity, technological developments applicable to production processes, quality improvements of grapes and wines, sustainable practices, brand positioning and other sources of competitive advantage. This research can be of great significance to researchers, policymakers, and managers in the wine industry.

Academic publishing plays a critical role in the dissemination of new knowledge and the advancement of scientific understanding, as it provides researchers with a means to share their findings and methods with scientific community, allowing new discoveries and innovations to be shared and used more widely, leading to further advancements and progress in various fields. In addition, by publishing their research, scholars establish their reputation and demonstrate their expertise to others in their field and, because of it, may be considered a key component of career advancement. The main objective of this research is to analyze the main recent contributions made by researchers in the field of academic production and communication. This study has been carried out using the Web of Science database, and applying bibliometric techniques, particularly Bibliometrics®, to analyze, in aggregate form, the 7417 documents analyzed, published in the period from 2012 to 2022. The results show the growing interest of researchers in this field of study, as well as the importance of certain authors, universities, and countries for their extensive contribution to the development of this area. We conclude that academic publishing plays a vital role in the advancement of scientific understanding and knowledge. It provides a means of accountability, helps to disseminate new discoveries, facilitates peer review, and supports career advancement, while also increasing the impact of research on the wider scientific community. Therefore, it is necessary to continue research efforts in this field of research.

Understanding the microfoundations that boost hotel innovation and how it affects competitive advantage is a current controversial topic debated by both academics and practitioners. The aim of this study is to shed light on the mechanisms that foster hotel innovations (differentiating between service, process, and organizational innovation) to improve their competitive advantage in terms of cost and differentiation. Based on a sample of 212 Spanish hotels, our empirical results find a positive and chain-moderated influence of dynamic capabilities (sensing, seizing, and reconfiguring) on different types of hotel innovations. Furthermore, while service, process, and organizational innovation are positively related to the improvement of differentiation competitive advantage, only process innovation is significantly related to cost competitive advantage. This research makes a useful contribution to both academic literature and professional hotel managers, who should be attentive to the microfoundations of dynamic capabilities and hotel innovation.

Este trabajo se centra en el análisis de las denominadas soft skills en los trabajadores de las empresas turísticas; habilidades que son clave para mejorar la satisfacción de los clientes y, por ende, para aumentar la competitividad empresarial. Los datos fueron obtenidos mediante una encuesta realizada a empresarios de distintos subsectores turísticos de varios países de Europa (alojamiento, restauración, agentes de viaje, atracciones turísticas y gestión de destinos). Son varios los objetivos de la investigación. En primer lugar, se pretende conocer el nivel que presentan los empleados en determinadas habilidades sociales agrupadas en habilidades personales, de comunicación y de gestión de la diversidad. En segundo lugar, también se pretende determinar la importancia que cada una de esas habilidades tendrá para las empresas turísticas en el futuro observando, al mismo tiempo, si existen diferencias entre los distintos subsectores turísticos. Por último, se examinan las herramientas o métodos de formación que emplean las empresas de cada uno de los subsectores analizados con sus trabajadores para lograr el desarrollo de estas habilidades sociales. Los resultados nos permiten conocer las habilidades sociales hacia las que deben orientar las empresas y organismos sus planes de formación. Las conclusiones obtenidas pueden también trasladarse al ámbito académico para que, desde los diferentes centros de formación e instituciones, hagan mayor hincapié en estas habilidades sociales que son la clave para un sector como el turístico., This paper focuses on the analysis of the so-called soft skills of tourism workers; skills that are key to improving customer satisfaction and, therefore, to increasing business competitiveness. The data were obtained through a survey of employers in different tourism sub-sectors of several European countries (accommodation, catering, travel agents, tourist attractions and destination management). The investigation’s objectives are the following. Firstly, the aim is to find out the level of employees in certain soft skills grouped into personal, communication and diversity management skills. Secondly, it also aims to determine the importance that each of these skills will have for tourism companies in the future, while at the same time observing whether there are differences between the different tourism sub-sectors. Finally, the tools or training methods used by the companies in each of the sub-sectors analysed with their employees to develop these social skills are examined. This analysis will allow us to identify the soft skills towards which companies and organisations should orient their training plans. The conclusions obtained can also be transferred to the academic sphere so that the different training centres and institutions can place greater emphasis on these social skills, which are the key to a sector such as tourism.

El sector turístico es uno de los más importantes en España y el que más contribuye al crecimiento económico español. Por lo tanto, un sector de tal relevancia debería estar comprometido con el desarrollo de una actividad económica desde una perspectiva ética, responsable y sostenible. En los últimos años, se ha incrementado la importancia de implementar este tipo de prácticas en las empresas, especialmente en las enfocadas al público como es el caso del sector hotelero. A pesar de que las grandes cadenas proporcionan una amplia cantidad de información sobre las prácticas que llevan a cabo en sus establecimientos, estas acciones no son siempre tan visibles ni bien percibidas por los consumidores. Por lo tanto, este trabajo tiene como objetivo analizar los conceptos de Responsabilidad Social Corporativa y Sostenibilidad, situándolos en el contexto actual del sector turístico español. Además, se lleva a cabo un estudio sobre tres grandes cadenas hoteleras españolas para examinar las estrategias, planes y acciones de RSC y Sostenibilidad implementadas en sus establecimientos. Para concluir, se realiza una investigación cuantitativa para analizar la percepción de los individuos sobre la RSC y la Sostenibilidad, tanto en términos generales como específicamente en las cadenas hoteleras seleccionadas.

El propósito de la presente investigación es llevar a cabo un análisis bibliométrico de la producción científica indexada en colección principal de la base de datos Web of Science (WoS) entre 1996 y 2021 en torno a las rutas enológicas. Dada la escasez de revisiones bibliométricas en torno a dicha temática, la investigación puede servir de guía de referencia tanto para académicos como profesionales del sector vinícola que deseen conocer en profundidad cómo se estructura el conocimiento en torno a dicha tipología de rutas turísticas. Los resultados del estudio muestran que, entre otros aspectos, los documentos académicos sobre las rutas del vino se remontan a finales de la década de 1990, poniendo en valor los artículos como principal medio para difundir los resultados de investigación, así como el peso mayoritario de las investigaciones pertenecientes al Viejo Mundo frente a los del Nuevo Mundo., The purpose of this research is to carry out a bibliometric analysis of the scientific production indexed in the main collection of the Web of Science (WoS) database between 1996 and 2021 on wine routes. Given the scarcity of bibliometric reviews on this subject, this research may serve by way of reference for both the academics and professionals in the wine sector who wish greater in-depth knowledge of how this type of tourism is structured. The results of the study show that, among other aspects, academic documents on wine routes date back to the end of the 1990s, highlighting articles as the main means of disseminating research results, as well as the weighting of research mostly found in the Old World as opposed to the New World.

Although integration is a crucial element of mixed methods research (MMR), most MMR quality frameworks have not comprehensively addressed integration in their criteria. These frameworks tend to focus on whether integration is present, without considering important aspects such as the rigor of the integration processes used or their consistency with the other components of the MMR study. This paper presents the Mixed Methods Integration Quality Framework (MMIQF), which was developed based on a methodological review of the literature on integration in MMR. The proposed framework is intended to be useful to authors and readers of MMR studies who wish to ensure and appraise the appropriate implementation of integration in the design, conduct, and reporting of MMR studies.

Integration of the environment into business is now a reality that requires structural changes. This includes adopting eco-innovations in products, production processes, and business management to achieve competitive survival. Previous studies suggest that eco-innovation is driven by external pressures from legislators, stakeholders, technology, markets, and rivals. However, the literature lacks information on the internal mechanisms that drive and transform external pressures into eco-innovations. This research aims to discuss the mediating role of environmental strategy in the relationship between external pressures and eco-innovation. Based on data from 102 Spanish footwear companies, the study proposes a model of structural equations. The results indicate that proactive environmental strategy is the internal mechanism required to integrate profitable eco-innovation into the firm in response to environmental pressures. This finding highlights the importance of taking a holistic perspective and integrating environmental considerations into business management, and these findings have implications for managers and policy makers.

Este trabajo destaca la importancia de implantar un Sistema de Inteligencia Turística en destinos y los resultados muestran sus ventajas (mejora en la toma de decisiones y la experiencia del turista) y barreas (necesidad de recursos y resistencia al cambio de los agentes). Para ello, se realizaron entrevistas en profundidad a 15 expertos de España e internacionales. Este estudio contribuye en el avance de la inteligencia turística, orienta su implantación y es pionero en su aplicación práctica para mejorar la gestión turística., This research work highlights the importance of implementing a Tourism Intelligence System in destinations and the results show its advantages (improvement in decision-making and the tourist’s experience) and barriers (need for resources and resistance to change of agents). In-depth interviews were conducted with 15 Spanish and international experts. This study contributes to the advancement of tourism intelligence, guides its implementation and is a pioneer in its practical application to improve tourism management.

El propósito de este trabajo se centra en examinar distintos aspectos clave de Trendsplant, una empresa alicantina que destaca por su enfoque en la sostenibilidad en uno de los sectores más contaminantes e intensivos en consumo de recursos, con el fin de identificar áreas de oportunidad y fortalecer su posición en el mercado. Una parte del trabajo irá destinado a realizar una evaluación exhaustiva del entorno empresarial general y en parte, de la industria textil, para determinar qué factores puedan afectar a la empresa. A partir de una entrevista en profundidad realizada con el CEO de la empresa, el objetivo principal del trabajo es realizar un análisis estratégico de la empresa para elaborar su DAFO. De esta manera, podremos resaltar las claves de su ventaja competitiva y proponer estrategias para superar las amenazas y debilidades, aprovechando las oportunidades que ofrece su modelo de negocio sostenible.

Este Trabajo de Fin de Grado pretende realizar un estudio sobre la sensibilización y habilidades hacia la inclusión que presentan los trabajadores del sector turístico, aportando además una perspectiva de género. Concretamente, las preguntas de investigación que se pretenden resolver son las siguientes: “¿Cuál es el nivel de habilidades respecto a la inclusión de los recursos humanos en el sector turístico?” “¿Existen diferencias en función del género en relación al desarrollo de estas habilidades?" Para ello realizaremos un estudio sobre el nivel de habilidades y concienciación que presentan los trabajadores de los hoteles de la provincia de Alicante mediante una encuesta.

Purpose – This research focuses on analyzing the impact of Green Intellectual Capital (GIC) on the Environmental Performance (EP) of Spanish wineries, as well as the mediating effect of Green Ambidexterity Innovation (GAI) on the main relationship posed (GIC–EP), and the moderating effect of Top Management Environmental Awareness (TMEA) on the GAI–EP link. In addition, age, size and size and membership in a Protected Designation of Origin (PDO) to increase the accuracy of the cause–effect relationships examined. Design/methodology/approach – The study proposes a conceptual model based on previous studies, which is tested using structural equations (PLS-SEM) with data collected from 196 Spanish wineries between September 2022 and January 2023. Findings – The results of the research reveal the existence of a positive and significant relationship between the development of GIC and EP of Spanish wineries, as well as the partial mediation of GAI in this link and the positive moderation of TMEA in the GAI–EP relationship. Originality/value – The originality of the study is explained by several factors. First, the study pioneered the exploration of TMEA as a moderator of the relationship between GAI and EP, allowing such analysis to improve understanding of the dynamic interaction between innovation and environmental management. Second, to the best of the authors’ knowledge, there are no preceding studies that have previously proposed the theoretical model presented in this research, thus providing new scientific knowledge on the intellectual capital field. Third, the contextualization of the study in the wine sector, traditionally perceived as Little knowledge intensive, contributes significantly to the existing body of scientific knowledge on the environmental management of wineries, given that it allows the identification of the catalysing variables of EP in the Spanish wine context.

This research focuses on analyzing the impact of the Green Ambidexterity Innovation (GAI) on the Sustainable Performance (SP) of Spanish wineries, as well as the antecedent role of the Green Human Capital (GHC) and Green Supply Chain Management (GSCM) on the said variables. To achieve the research objective pursued, the study proposes a conceptual model based on previous studies, which is tested using structural equations (PLS-SEM). The research results reveal the existence of a positive and significant relationship between the development of GAI and SP of Spanish wineries, as well as the partial mediation of GAI in the GHC-SP and GSCM-SP linkages. The originality of the study derives from its pioneering nature, as the research enters unexplored terrain by investigating the role of GHC and GSCM as antecedent variables of GAI and SP, there being no previous research, to the authors' knowledge, that has ventured in this direction.

The application of computer science in management and economics is a rapidly growing field that combines the analytical and technological capabilities of computer science with the strategic and operational needs of management and economics. The main aim of this research paper is to analyze the main academic contributors, sources, and international collaborations from 2014 to 2022 in computer science in the areas of management and economics, as well as to analyze the main subtopics developed over time. Bibliometric techniques were used to carry out the literature review, which allows an objective analysis of the academic literature through quantitative indicators. The results reveal a significant shift towards data-driven decision making in management, with artificial intelligence and machine learning improving predictive analytics, operational efficiency, and economic forecasting and modeling, highlighting the essential role of digital transformation in these disciplines, with significant implications for researchers, practitioners and decision-makers. It concludes that all stakeholders should work to develop a more informed and innovative approach to maximize the exploitation of the potential offered by computational sciences in different contexts. This includes the integration of advanced computational tools to improve decision making and operational efficiency, or the exploitation of computational models for more effective forecasting and policy decision making, as well as the continuous analysis of emerging areas in this field, being aware of the ethical, privacy and security challenges presented by these technologies, in order to ensure a responsible and equitable application.

Background In today’s business environment, where sustainability has emerged as a strategic axis of business practices, the study of the link between human resources management and environmental management becomes increasingly necessary. In this sense, the present research focuses on analyzing the impact of Green Human Resource Management (GHRM) on the Sustainable Performance (SP) of Spanish wineries, as well as the mediating effect of Employee Wellbeing (EW) and Work Engagement (WE) on this linkage. In addition, age, size and membership in a Protected Designation of Origin (PDO) are introduced as control variables to increase the precision of the cause-effect relationships examined. Methods The study proposes a conceptual model based on previous studies, which is tested using structural equations (PLS-SEM) with data collected from 196 Spanish wineries between September 2022 and January 2023. Results The findings of the research reveal the existence of a positive and significant relationship between the GHRM development and the SP of Spanish wineries, as well as the partial mediation of EW and WE in this association. Conclusions The uniqueness and significance of this study can be attributed to several crucial factors. First, it enhances the understanding and knowledge regarding the advantages associated with GHRM development. Second, no prior research has conducted a comprehensive study on GHRM as a catalyst for SP within the context of Spanish wineries. Third, to the best of the authors’ knowledge, no previous study has analyzed the mediating role of EW and WE as mediators in the relationship between GHRM and SP of wineries.

Purpose –This paper analyzes how quality management in Ecuador’s national parks is explained through the quality practices contained in Deming’s quality principles from the point of view of employees. Design/methodology/approach – Quantitative research was conducted with the participation of 254 employees from all national parks in Ecuador who rated the quality management practices (leadership, talent management, work climate and training) in their respective parks. Findings – The results show that leadership, talent management, work climate and training significantly explain the service quality in the national parks. This study contributes to the adaptation of Deming’s quality principles to national parks via individual and joint analysis of the relationship between leadership, talent management, work climate and training with service quality in order to highlight which practices are the most important to service quality. Originality/value – The paper provides a comprehensive overview of the key factors that influence service quality in the National Parks of Ecuador. Its multidisciplinary approach and exhaustive research make this work an invaluable tool for understanding and improving the preservation of natural resources and the tourism experience in these protected areas., Propósito – Este trabajo analiza cómo la gestión de la calidad en los parques nacionales del Ecuador se explica a través de las prácticas de calidad recogidas en los principios de la calidad de Deming desde el punto de vista de los empleados. Diseño/metodología/enfoque – Se realizó una investigación cuantitativa en la que participaron 254 empleados de todos los parques nacionales del Ecuador quienes valoraron las prácticas de gestión de la calidad (liderazgo, gestión de talento, clima laboral y formación) en sus respectivos parques. Resultados – Los resultados muestran que el liderazgo, la gestión del talento, el clima laboral y la formación explican significativamente la calidad de servicio en los parques nacionales. Este estudio contribuye en la adaptación de los principios de calidad de Deming a parques nacionales a través del análisis individual y conjunto de la relación entre liderazgo, gestión de talento, clima laboral y formación con la calidad del servicio para destacar qué prácticas son las más importantes para la calidad del servicio ofrecido.

This paper provides tourism companies with new solutions to enhance sustainable value creation through Corporate Social Responsibility (CSR), following a triple bottom line approach. We consider the driving role of workforce nationality diversity (WND) on CSR, and we highlight the role of a strategic CSR orientation as a mediator in the CSR-performance relationship. We apply the PLS-SEM technique to 202 coastal accommodations in Spain that make up the study sample. The results show a positive direct effect between WND and CSR practices. Furthermore, when accommodations integrate their CSR actions into the corporate strategy through a strategic CSR orientation, the bottom-line effects of CSR activities are enhanced. We draw useful conclusions for both managers and academics in the sector. First, we extend the traditional economic focus on WND to the analysis of its benefits for CSR. This encourages companies to take advantage of their classic diversity characteristic to improve the development of their responsible practices. Second, we highlight the need to integrate CSR actions into the core business of the company to create value and to avoid the practices of greenwashing and greenhushing.

The present study investigates the influence of green human resource management (GHRM) on green ambidexterity innovation (GAI) within Spanish wineries, examining the mediating effect of Green Intellectual Capital (GIC) and the moderating role of Top Management Environmental Awareness (TMEA). Building on existing literature, a conceptual model was developed and tested using structural equation modeling (PLS-SEM) with data collected from 196 Spanish wineries between September 2022 and January 2023. The findings reveal a significant positive relationship between GHRM and GAI, with GIC partially mediating and TMEA positively moderating this relationship. The originality of this study lies in its empirical testing of the proposed model, addressing a previously unexplored area in the field. These results provide valuable insights for both academia and industry, highlighting the importance of integrating environmental considerations into human resource practices to foster innovation and sustainability.

The hotel industry is immersed in a debate about the negative externalities derived from its activity, which makes the effective development of the Circular Economy increasingly necessary to achieve the desired levels of sustainability. To this end, the main purpose of this chapter is to develop a basic measurement and evaluation framework for measuring and evaluating the circular level of hotels as a tool for monitoring and planning their circular actions. This model aims to address the lack of homogeneity in existing circularity models by developing standardized indicators, methods, and procedures for the hotel sector. To achieve it, the methodology is based on the creation of a tool composed of 5 dimensions (Circularity management, Energy, Water, Waste and Food waste) from which valuable conclusions are drawn for managers in the sector. Specifically, a specific self-assessment tool is created to evaluate the level of circularity that allows hotels not only to comply with pioneering laws such as 3/2022 of the Balearic Islands, but also to anticipate and expand future circularity requirements by incorporating additional indicators to those required by the law, as well as evaluation scales and a guide of good practices that gives the tool a practical and useful character for hotels that want to improve their circular practices.

This study inductively applies the Feedback Intervention Theory by empirically demonstrating the effectiveness of continuous, real-time eco-feedback and its interaction with motivational factors in modifying showering behavior. We conducted a covert true experiment across six tourist accommodations in Denmark, Spain, and the UK, where we deployed smart technology, in the form of a timer to provide the eco-feedback, coupled with persuasive messages. Data from over 17,500 showers showed that continuous, real-time eco-feedback reduced water runtime by 25.79% (CI = 8.24%; 39.98%). When the eco-feedback was paired with the most effective message—priming pro-environmental values and requiring a high effort to comply—water runtime was reduced by 23.55% (CI = 17.53%; 29.13%). The study’s robust experimental design, and its emphasis on actual behavior measurement, highlight the potential of smart technology to facilitate resource conservation.

As a result of social, technological and economic changes, there is a need to transform the currently dominant linear economic paradigm into one of circular economy. This transformation requires the implementation of effective green innovations that economically and environmentally encourage their main potential promoters: companies and managers. The objective of this research is to verify whether, as in other industries, green innovation has positive effects on the firms’ corporate performance in the accommodation industry, evaluating whether the organizational culture enhances the success of this type of innovation. Proposals developed have been contrasted with an empirical analysis on a sample of 202 tourist accommodation on the Spanish coast, especially hotels, using the Partial Least Squares (PLS-SEM) technique. The results obtained support the positive effect of green innovation on corporate performance, as well as the importance of the robustness of an organizational culture that supports the exploitation of this type of innovation in terms of results. The conclusions that are derived are especially relevant since they highlight the importance of a culture based on commitment and innovation that favors the implementation of the circular economy model in the tourism sector.

I Jornada de Economía y Dirección de Empresas Vitivinícolas

This case study, based on The Simpsons’ Farm (S11-E5), explores the strategic nature of different resources and capabilities (RR&CC) in the business context. The text allows to assess different RR&CC based on the criteria of strategic advantage generation and maintaining, as well as rent approriation.

The tourism industry, which is exposed to a turbulent environment, is one of the sectors that are the most vulnerable to any change (such as political, economic, environmental, or social). This makes it necessary to study firm resilience in this industry in order to identify the factors that can enhance companies’ capacity for resilience in turbulent environments. Moreover, the strategies pursued by tourism companies to become more resilient and more competitive are closely related to tourism sustainability. Among the factors that can affect resilience, we analyze the roles of the degree of internationalization and network ties. Moreover, we explore the influence of resilience on the sustainable competitiveness of hotel firms. For this purpose, we propose a variance-based structural equation modeling analysis where resilience acts as a mediating variable between the degree of internationalization and sustainable competitiveness. Our results allow us to draw important theoretical implications, which shed light on a field of study that is currently much debated, and practical implications, which will help hotel entrepreneurs to make timely decisions in dynamic environments.

Nowadays, many researchers are concerned with the study of sustainable business practice and its drivers and business outcomes. In a global and dynamic environment, such as the tourism sector, it is necessary to pay attention to management strategies to maintain a sustainable competitive advantage. In this paper, we focus on the study of hotel chains with different degrees of internationalization and how SDG engagement can serve as an engine to develop dynamic capabilities to improve their business performance. Based on Stakeholders and Dynamic Capabilities theories, we propose a research model. Next, using a variance-based structural equation modelling approach, we corroborate that more internationalized hotel chains are more involved with the SDGs, enabling them to improve business performance and to better adapt to the turbulent environment. Thus, as long as the higher degree of internationalization implies greater awareness and a greater deployment of dynamic capabilities, the performance of hotel chains will increase. These findings allow us to draw important managerial implications and provide a theoretical framework as a reference for scholars in the sustainable management field.

The objective of this research is to analyze the link between wine tourism, winery restaurant activity, circular economy practices, and sustainable performance in the Spanish wine context. In order to contrast the propositions put forward in the study, the single case method is employed. The results of the research show that wine tourism has a positive influence on the sustainable performance of the winery examined, with circular economy practices and hospitality activities moderating and mediating this link, respectively. The research may be useful, therefore, both for wine professionals who are considering developing and/or intensifying wine tourism in their wineries, as well as for academics who wish to delve deeper into the catalytic effects of this type of tourism.

The objective of this research is to analyze the knowledge structure of the academic literature indexed in the Core Collection of the Web of Science on automation in the wine industry, from the frst registered article in 1996 to 2022, in order to identify the latest trends in the study of this subject. A bibliometric and systematic analysis of the literature was carried out. First, for the quantitative analysis of the scientifc production, the bibliometric study was conducted, using the WoS database for data collection and the VosViewer and Bibliometrix applications to create the network maps. Second, once the literature had been examined quantitatively, content analysis was undertaken using the PRISMA methodology. The results show, among other aspects, the uneven distribution of the examined scientifc production from 1996 to 2022, that computer vision, data aggregation, life cycle assessment, precision viticulture, extreme learning machine and collaborative platforms are the major current keywords and the predominance of Spain and Italy in terms of scientifc production in the feld. There are various justifcations which support the originality of this study. First, it contributes to the nderstanding of academic literature and the identifcation of the most recent trends in the study of automation in the wine industry. Second, to the best of our knowledge, no prior bibliometric studies have considered this topic. Third, this research evaluates the literature from the frst record to the year 2022, thereby providing a comprehensive analysis of the scientifc production.

This study investigates the relationship between Organizational Behavior (OB), IT-business strategic alignment (ITBSA), and Firm Performance (FP) within the context of the Jordanian maritime industry. Through a survey conducted among companies in the industry, data were collected to assess the constructs of OB, ITBSA, and FP. The analysis of the data revealed significant findings supporting the positive impact of OB on FP, suggesting that effective organizational behavior practices contribute to improved firm performance. Furthermore, the study found that OB positively influences ITBSA, indicating that a strong organizational behavior framework promotes the alignment between IT and business strategies. Additionally, the results demonstrate that ITBSA directly affects FP, emphasizing the importance of strategic alignment in driving favorable performance outcomes. The study also identified that ITBSA acts as a mediator between OB and FP, underscoring its role in facilitating the relationship between organizational behavior and firm performance. These findings offer valuable insights into the dynamics of the Jordanian maritime industry and emphasize the significance of fostering a conducive organizational behavior environment and aligning IT with business strategies. The implications of these findings for both theory and practice are discussed, along with suggestions for future research directions to further enhance our understanding of the relationships between OB, ITBSA, and FP in the maritime industry context.

Este trabajo analiza las dimensiones del modelo de destinos turísticos inteligentes (gobernanza, innovación, tecnología, accesibilidad y sostenibilidad) que pueden ayudar a mejorar la competitividad del sector turístico y hotelero. El objetivo del trabajo es analizar estas dimensiones que pueden influir en la adaptación y transformación de este sector, destacando el reto de la digitalización dentro de la dimensión de la tecnología, así como aspectos de gran relevancia vinculados a la sostenibilidad, como la economía circular. También se resalta la importancia de las personas en este sector clave de la economía. Junto con una revisión de la literatura y del modelo de destinos turísticos inteligentes, se realiza un estudio cualitativo basado en entrevistas en profundidad con directivos del sector hotelero y con gestores de destinos turísticos, enfatizando la importancia de la colaboración entre el sector privado y las administraciones públicas. A partir de los resultados, se proponen recomendaciones para el sector y posibles estudios futuros., This paper analyses the dimensions of the smart destinations model (sustainability, technology, governance, innovation and accessibility) that may help to improve the competitiveness of the tourism and hotel industry. The aim of this paper is to analyse these dimensions that may influence the adaptation and transformation of this industry, highlighting the challenge of digitalisation within the dimension of technology, as well as aspects of great relevance linked to sustainability, such as the circular economy. The importance of people in this key industry of the economy is also highlighted. A qualitative study is carried out based on in-depth interviews with managers from the hotel industry and with technicians from tourist destinations, emphasising the importance of collaboration between the private industry and public administrations. Based on the results, recommendations for the industry and possible future studies are proposed.

Tourism intelligence and big data can improve the strategic management of tourist destinations through analysis of the environment. This study aims to explain the flight searches from London and Manchester to the Costa Blanca using variables from big data sources: online hotel satisfaction levels, flight price, hotel price, and temperature. Data for three years (2019, 2020 and 2021) are analyzed and the results are compared. The results show that online hotel satisfaction levels heterogeneously explain flight searches during these years. Hotel price positively explains searches from London. Flight price only influenced searches in 2019. Temperature in outbound destinations is the variable that best explains flight searches. This study contributes to the literature on strategic management of tourist destinations by explaining the potential tourist demand in the early decision-making stages of a trip. We highlight that the explanatory variables do not behave consistently during the years analyzed.

[ES] Los últimos avances tecnológicos han abierto la puerta a la que se conoce como 4º revolución industrial. La inteligencia artificial, como líder de esta nueva revolución reclama un hueco en la sociedad. La universidad como parte de ella y como desarrolladora de futuro expertos, debe ser capaz de adaptarse a los nuevos avances, con el objetivo tanto de mejorar la eficiencia de sus procesos administrativos, como la calidad de los estudios que realiza, y el valor que aporta a los alumnos en clase. El objetivo de este proyecto se centra en crear una base sólida, basada en el estudio de la literatura existente y de las opiniones y percepciones de las personas pertenecientes al mundo universitario, para poder aplicar, en un futuro no muy lejano, la IA en los diferentes ámbitos, tanto universitario, que es en lo que se ha hecho el estudio, como en un entorno empresarial, al cual se puede extrapolar., [EN] With the arrival of the fourth technological revolution, smart devices and genAI take the lead in the innovation field. Universities are also influenced by these new technologies, and stakeholders claim them to be updated. This thesis aims to create the basis for the integration of genAI in the different aspects of the university, focusing on academic programs. There, different roles for genAI in university classes will be demonstrated, providing examples of applications and the value those create for both students and lecturers. It is also the intention to understand the current applications of genAI in universities as well as to obtain the stakeholders opinions, fears, and expectations. Finally, the potential pathways for the future development of this new technology will be set. The first part was the literature review which analysed existing methods of genAI application and experiments to create a base of knowledge to build on. Then, empirical data was gathered by conducting expert interviews with stakeholders in the university realm, collecting their opinions, expectations, fears, and considerations of the integration of genAI in academic programs. Additionally, previous experiences, and new ideas and suggestions about the different ways people use genAI in class were collected. Previous studies have been conducted, indicating various applications of genAI, and showing the potential that it has. However, the lack of rigorous experiments highlights the need for proving the methods proposed. The results of the interviews indicate that the use of genAI is already present in the different aspects of a university, but as a help to the individual tasks of the university staff. It is not yet included in official processes. In academic programs, lecturers strive to learn as quickly as possible to provide good content to students and to put them on their main focus. On the other hand, students have seemed to find the perfect individual lecturer, who creates persona

[ES] Esta tesis presenta el desarrollo de un sistema de automatización basado en Python dirigido a abordar el problema del Equilibrio en Líneas de Montaje, un reto crítico en la gestión de la producción que implica la asignación óptima de tareas a estaciones de trabajo para minimizar los tiempos muertos y maximizar la eficiencia. El objetivo principal es desarrollar un entorno automatizado que aproveche los enfoques heurísticos para proporcionar soluciones prácticas para optimizar la asignación de tareas en las líneas de montaje. El núcleo del trabajo consiste en el desarrollo de un entorno basado en Python que automatiza el proceso de asignación de tareas. Este entorno permite a los responsables de producción introducir parámetros esenciales como los tiempos de las tareas, las dependencias y los límites de los puestos de trabajo. El algoritmo gestiona dinámicamente las dependencias de las tareas y las asigna iterativamente a las estaciones de trabajo, garantizando que el tiempo total asignado no supere los tiempos de ciclo predefinidos. En esta tesis, se intenta proporcionar un marco robusto para optimizar el equilibrado de líneas de montaje mediante un entorno automatizado basado en Python, contribuyendo significativamente al campo de la gestión de la producción mediante la mejora de la eficiencia y la flexibilidad en los procesos de asignación de tareas., [EN] This thesis presents the development of a Python-based automation system aimed at addressing the Assembly Line Balancing problem, a critical challenge in production management that involves the optimal allocation of tasks to workstations to minimize idle time and maximize efficiency. The primary objective is to develop an automated environment that leverages heuristic approaches to provide practical solutions for optimizing task allocation in assembly lines. The core of the work involves the development of a Python-based environment that automates the task allocation process. This environment allows production managers to input essential parameters such as task times, dependencies, and workstation limits. The algorithm dynamically manages task dependencies and iteratively assigns tasks to workstations, ensuring that the total time assigned does not exceed predefined cycle times. In this thesis, an attempt is made to provide a sturdy framework for optimizing assembly line balancing through an automated, Python-based environment, contributing significantly to the field of production management by enhancing efficiency and flexibility in task allocation processes.

[ES] A lo largo del siguiente estudio el lector podrá visualizar las sugerencias de mejora realizadas por la autora para la empresa de fabricación de vitrinas y expositores refrigerados para alimentación de Exkal Concept S.L. La adopción de dichas mejoras puede ser determinante para la sostenibilidad a largo plazo de la empresa en el mercado. En primer lugar, se contextualizará al lector mediante los conceptos y las bases teóricas más transcendentales para la producción en cadena, la mejora conEnua y la eficiencia operaEva. A conEnuación, se realizará una descripción de la situación actual de la empresa, así como un análisis comparaEvo sobre lo que la empresa dispone y lo que la empresa busca. Tras todo ello se dispondrán las propuestas de mejora enfocadas a la innovación y el progreso mediante la aplicación de principios fundamentales en la gesEón eficiente de operaciones y recursos. La aplicación de estas permiErá a Exkal Concept S.L. comenzar una senda fiable hacia el logro de sus objeEvos estratégicos, permiEendo el estudio y la valoración de datos nunca antes dispuestos para la manipulación en la empresa., [EN] Throughout the following study, the reader will be able to visualize the improvement suggesEons made by the author for the manufacturing company of refrigerated display cabinets and showcases for food by Exkal Concept S.L. The adopEon of these improvements can be crucial for the long-term sustainability of the company in the market. First, the reader will be contextualized through the most transcendent concepts and theoreEcal foundaEons for producEon chain, conEnuous improvement, and operaEonal efficiency. Next, a descripEon of the current situaEon of the company will be provided, along with a comparaEve analysis of what the company has and what it seeks. Following all this, proposals for improvement focused on innovaEon and progress will be presented through the applicaEon of fundamental principles in efficient management of operaEons and resources. The implementaEon of these proposals will enable Exkal Concept S.L. to embark on a reliable path towards achieving its strategic objecEves, allowing for the study and evaluaEon of data never before available for manipulaEon within the company.

[ES] Este TFG se realiza dentro de un juego de simulación de empresa en un entorno competitivo con una empresa que produce dos productos y que vende en tres mercados. El TFG recoge siete rondas de juego equivalentes a 7 ciclos contables. Los objetivos estratégicos para el período del juego son lograr un crecimiento rentable y sostenible de la empresa. Esto se medirá mediante un ratio denominado "retorno total acumulado de los accionistas", que combina la evolución del precio de las acciones y los dividendos pagados. De esta manera, se podrá mostrar el retorno total para los accionistas. En el transcurso de este trabajo se definirá el plan ejecutivo de decisiones, el cual recoge la planificación a largo plazo en las diversas áreas de la empresa para alcanzar una serie de objetivos. Además, también se tomarán decisiones a corto plazo para cada uno de los ciclos, teniendo en cuenta la información que se facilita al comenzar cada ciclo sobre la demanda prevista, el coste de la deuda, activos productivos y el tipo de cambio. Podemos agrupar las decisiones y acciones previstas en 3 áreas de acción: decisiones de inversión, decisiones de ventas y decisiones respecto al circulante y la financiación., [EN] This thesis is carried out within a business simulation game in a competitive environment with a company that produces two products and sells in three markets. The TFG includes seven game rounds equivalent to 7 accounting cycles. The strategic objectives for the game period are to achieve a profitable and sustainable growth of the company. This will be measured by a ratio called "cumulative total shareholder return", which combines the development of the share price and the dividends paid. In this way, it will be possible to show the total shareholder return. In the course of this work, the executive decision plan will be defined. This plan contains the long-term planning in the various areas of the company in order to achieve a number of objectives. In addition, short-term decisions will also be made for each of the cycles, taking into account the information provided at the beginning of each cycle on expected demand, the cost of debt, productive assets and the exchange rate. We can group the decisions and actions foreseen in 3 areas of action: investment decisions, sales decisions and decisions regarding working capital and financing., [CA] Este TFG es realitza dins d'un joc de simulació d'empresa en un entorn competitiu amb una empresa que produïxes dos productes i que embene en tres mercats. El TFG arreplega set rondes de joc equivalents a 7 cicles comptables. Els objectius estratègics per al període del joc són aconseguir un creixement rendible i sostenible de l'empresa. Això es mesurarà mitjançant un ràtio denominat “retorn total acumulat dels accionistes”, que combina l'evolució del preu de les accions i els dividends pagats. D'esta manera, es podrà mostrar el retorn total per als accionistes. En el transcurs d'este treball es defnirà el pla executiu de decisions, el qual arreplega la planifcació a llarg termini en les diverses àrees de l'empresa per a aconseguir una sèrie d'objectius. A més, també es prendran decisions a curt termini per a cadascun dels cicles, tenint en compte la informació que es facilita en començar cada cicle sobre la demanda prevista, el cost del deute, actius productius i el tipus de canvi. Podem agrupar les decisions i accions previstes en 3 àrees d'acció: decisions d'inversió, decisions de vendes i decisions respecte a circulant i fnançament.

[ES] Esta investigación estudia el impacto de la digitalización en la Planificación de Ventas y Operaciones (S&OP) y su influencia más amplia en el rendimiento de la cadena de suministro. Al adoptar tecnologías digitales, las empresas pueden agilizar los procesos de toma de decisiones, reducir los esfuerzos manuales y mejorar la eficiencia operativa. El estudio tiene como objetivo abordar la comprensión insuficiente de cómo la integración de tecnologías digitales en las prácticas de S&OP afecta los indicadores clave de rendimiento (KPIs) y la dinámica general de la cadena de suministro. La metodología de investigación implica una extensa revisión de la literatura y entrevistas con empresas, aportando tanto conocimientos teóricos como prácticos. El estudio realiza contribuciones destacadas al mejorar la eficiencia organizativa, cubrir lagunas académicas y explorar el papel de la digitalización en la promoción de la sostenibilidad en las prácticas de la cadena de suministro. Esta investigación proporciona conocimientos valiosos sobre las implicaciones prácticas de la digitalización en los negocios, fomentando habilidades analíticas y de investigación críticas para futuros roles en industrias en proceso de transformación digital. En general, la investigación tiene como objetivo orientar a las empresas en la navegación del panorama digital para mejorar su rendimiento en la cadena de suministro y adaptarse al entorno empresarial en constante evolución., [CAT] Aquesta investigació estudia l'impacte de la digitalització en la Planificació de Vendes i Operacions (S&OP) i la seua influència més àmplia en el rendiment de la cadena de subministrament. En adoptar tecnologies digitals, les empreses poden agilitzar els processos de presa de decisions, reduir els esforços manuals i millorar l'eficiència operativa. L'estudi té com a objectiu abordar la comprensió insuficient de com la integració de tecnologies digitals en les pràctiques de S&OP afecta els indicadors clau de rendiment (KPIs) i la dinàmica general de la cadena de subministrament. La metodologia de recerca implica una extensa revisió de la literatura i entrevistes amb empreses, aportant tant coneixements teòrics com pràctics. L'estudi realitza contribucions destacades en millorar l'eficiència organitzativa, cobrir llacunes acadèmiques i explorar el paper de la digitalització en la promoció de la sostenibilitat en les pràctiques de la cadena de subministrament. Aquesta investigació proporciona coneixements valuosos sobre les implicacions pràctiques de la digitalització en els negocis, fomentant habilitats analítiques i de recerca crítiques per a futurs rols en indústries en procés de transformació digital. En general, la investigació té com a objectiu orientar les empreses en la navegació del panorama digital per a millorar el seu rendiment en la cadena de subministrament i adaptar-se a l'entorn empresarial en constant evolució., [EN] This research examines the impact of digitalization on Sales and Operations Planning (S&OP) and its broader influence on supply chain performance. By adopting digital technologies, companies can streamline decision-making processes, reduce manual efforts, and enhance operational efficiency. The study aims to address the insufficient understanding of how the integration of digital technologies into S&OP practices affects key performance indicators (KPIs) and the overall dynamics of the supply chain. The research methodology involves an extensive literature review and interviews with companies, providing both theoretical and practical insights. The study makes notable contributions by improving organizational efficiency, filling academic gaps, and exploring the role of digitalization in promoting sustainability in supply chain practices. This research provides valuable insights into the practical implications of digitalization in business, fostering critical analytical and research skills for future roles in industries undergoing digital transformation. Overall, the research aims to guide companies in navigating the digital landscape to improve their performance in the supply chain and adapt to the ever-evolving business environment.

[ES] A través de esta memoria, se va a efectuar un plan de marketing para la empresa Licores de Mariola S.A, aplicando cada uno de los conocimientos y habilidades que he obtenido durante estos años de carrera. Esta empresa, situada en la localidad de Alcoy, se dedica a la fabricación y comercialización de licores, bebidas y productos destilados. En este plan de marketing se va a analizar el lanzamiento de un nuevo producto de la misma familia de los que ya producen. Para proceder a la realización de este análisis se estudiará la situación actual del entorno en el que se encuentra, empezando por lo general y acabando por lo específico, además se hará una evaluación de lo que representa la empresa en este mercado. Más adelante se elaborarán unos cuestionarios con el fin de obtener respuesta por los propios consumidores de este licor y poder medir las preferencias y las opiniones de estos. A continuación de este cuestionario, se procederá mediante estadísticas realistas y los datos obtenidos anteriormente, a la confección del plan de marketing., [EN] Through this document, a marketing plan will be presented for the company Licores de Mariola, S.A., applying the knowledge and skills acquired during my years of study. This company, located in the town of Alcoy, is dedicated to the manufacturing and marketing of liquors, beverages and distilled products. The marketing plan will focus on the launch of a new product within the same existing category. To carry out this analysis, the current situation of the environment in which the company operates will be studied, starting with a general approach and ending with a specific analysis. In addition, the company's positioning in the market will be evaluated. Subsequently, a questionnaire will be designed to obtain responses directly from consumers of this liquor, in order to obtain their preferences and opinions. With the data obtained from these and through the use of realistic statistics, the marketing plan will be developed., [CA] A través d'este document, es presentarà un pla de màrqueting per a l'empresa Licors de Mariola, S.A., aplicant els coneixements i habilitats adquirits durant els meus anys d'estudi. Esta empresa, situada en la localitat d'Alcoi, es dedica a la fabricació i comercialització de licors, begudes i productes destil·lats. El pla de màrqueting se centrarà en el llançament d'un nou producte dins de la mateixa categoria ja existent. Per a realitzar esta anàlisi, s'estudiarà la situació actual de l'entorn en el qual opera l'empresa, començant per un enfocament general i acabant amb una anàlisi especifica. A més, s'avaluarà el posicionament de l'empresa en el mercat. Posteriorment, es dissenyarà un qüestionari destinat a obtindre respostes directament dels consumidors d'este licor, amb la finalitat d'obtindre les seues preferències i opinions. Amb les dades obtingudes i mitjançant l'ús d'estadístiques realistes, s'elaborarà el pla de màrqueting.

227 p., En los últimos años han proliferado los mensajes a favor del desarrollo sostenible y la Agenda 2030. También se ha reconocido el papel fundamental que tiene la educación en la consecución de unas sociedades más sostenibles. Las Instituciones de Educación Superior conscientes de ello, han aprobado declaraciones, planes, agendas, etc. La transformación hacia una universidad sostenible requiere que todos los agentes universitarios contribuyan al desarrollo sostenible en sus actividades principales: docencia, investigación, gobernanza y liderazgo social. Las investigaciones realizadas muestran que la mayoría de las acciones llevadas a cabo por las universidades estánorientadas en conseguir un campus verde, pero que son pocas las que han introducido la educación para el desarrollosostenible en sus aulas. Esta tesis describe el grado en que las universidades españolas han abordado la sostenibilidad curricular, identifica las barreras que dificultan la sostenibilización curricular y describe las actitudes de losprofesores universitarios hacia la sosteniblización curricular. Además, evalúa la relación entre las actitudes del profesorado hacia la sostenibiliización curricular y la efectiva transformación de los curricula, y valora la eficacia delas políticas de formación en la transformación de las actitudes del profesorado hacia la educación para el desarrollosostenible. Para ello, se analizaron las respuestas de una muestra de docentes de las universidades públicas y privadas que fueron recogidas a través de una encuesta y se realizó un análisis documental de las guías docentes. Losresultados obtenidos muestran que el proceso de sostenibilización curricular está siendo lento y superficial. Losobstáculos identificados son de naturaleza diversa y requieren soluciones diferentes. Uno de ellos es la falta decapacitación del profesorado. Los docentes muestran una actitud favorable a la sostenibilización curricular, pero muchos no se ven capaces de afrontar las dificultades que

Effective disaster risk reduction requires conducting research within communities that gave recognized natural or technological risks, to foster the development of more resilient societies. However, limited information is available regarding risk perception and preparedness for technological hazards in disaster-prone urban areas of South America. The aim of this study is to investigate the factors that influence public risk perception regarding the Trans-Ecuadorian Oil Pipeline System and its relationship with household preparedness for a potential accident in the Metropolitan District of Quito (Ecuador). We assess the link among knowledge, trust in authorities, risk perception, intention to prepare, and preparedness. Results from a sequential mediation analysis reveal that risk perception partially and positively mediates the relationship between knowledge and preparedness and acts as a negative full mediator between the latter and trust. These findings provide valuable information for future risk governance and communication strategies, aimed at enhancing risk perception and improving individual preparedness of individuals, as well as risk mitigation procedures

Environmental degradation and resource overuse can affect business operations. Sustainable development is therefore a global economic priority. Food companies must develop strategies to ensure food security and seek business models to provide economic, social, and environmental benefits. This paper presents the combinations of water and waste management practices (water efficiency targets, water consumption ratio, water intensity ratio, waste recycling ratio, and waste intensity ratio) that lead to an overvaluation of food companies in the stock market (Tobin's Q > 1). These combinations of practices were identified using fuzzy-set qualitative comparative analysis (fsQCA) of a global sample of 61 listed companies from the food production sector. No necessary conditions were found for the outcome of a Tobin's Q >1. In contrast, the sufficiency analysis revealed five sufficient configurations for overvaluation. The presence of significant recycling and waste reuse performance and the absence of a strong intensity of water withdrawal and waste production are key conditions to achieve the presence of the outcome. The findings provide useful insights for managers, who can focus their business strategies on sustainable and efficient water and waste management to support high financial performance. The findings can also help investors in their decision making.

124 p., Nos encontramos en un contexto de globalización en el que, además, la interacción bidireccional entre las empresas y su entorno es constante. Las empresas practican la innovación abierta (OI) con universidades y centros tecnológicos como inversión en I+D. Además, el ciclo de vida de los productos y procesos generan impactos sociales en el entorno, impactos que se miden a través del social Life Cycle Assessment (sLCA). Por último, las diferentes acciones, prácticas y políticas que realizan las empresas generan noticias escritas en los medios de comunicación. Cada uno de estos tres enfoques (OI, sLCA, y las noticias escritas), al formar parte de las prácticas y/o gestión de la empresa, provocan una interacción bidireccional con el entorno. Interacción que podría tener impacto en la reputación de la empresa, lo que a su vez podría generar un impacto financiero en la misma.El objetivo de esta tesis ha sido definir un modelo de negocio de Inversión Environmental Social and Governance (ESG) basado en indicadores sociales que mida el impacto financiero de estos tres enfoques (Open Innovation, sLCA y las noticias sobre las empresas) en la empresa, a través de su influencia en la reputación social de la misma. Para ello, en primer lugar, para estudiar la importancia de la OI como componente de un indicador social en la empresa se ha escogido la empresa Iberdrola S.A., ya que en su modelo de gestión de la innovación está incluida la práctica OI. Al validarla en el modelo, se comprueban el impacto positivo de la gestión de la innovación en las ventas. Después se aborda el segundo enfoque y se realiza un análisis de aplicación de las prácticas sLCA por parte de varias empresas (BMW, Basf y Brodrenne Hartmann). El objetivo será definir un indicador que mida el impacto de las prácticas sLCA en las organizaciones. En este caso, el ¿ESG business model¿ se centra en la práctica de sLCA, y se mide a través de los beneficios sociales generados y la implicación en el desarrollo en I+D

227 p., En los últimos años han proliferado los mensajes a favor del desarrollo sostenible y la Agenda 2030. También se ha reconocido el papel fundamental que tiene la educación en la consecución de unas sociedades más sostenibles. Las Instituciones de Educación Superior conscientes de ello, han aprobado declaraciones, planes, agendas, etc. La transformación hacia una universidad sostenible requiere que todos los agentes universitarios contribuyan al desarrollo sostenible en sus actividades principales: docencia, investigación, gobernanza y liderazgo social. Las investigaciones realizadas muestran que la mayoría de las acciones llevadas a cabo por las universidades estánorientadas en conseguir un campus verde, pero que son pocas las que han introducido la educación para el desarrollosostenible en sus aulas. Esta tesis describe el grado en que las universidades españolas han abordado la sostenibilidad curricular, identifica las barreras que dificultan la sostenibilización curricular y describe las actitudes de losprofesores universitarios hacia la sosteniblización curricular. Además, evalúa la relación entre las actitudes del profesorado hacia la sostenibiliización curricular y la efectiva transformación de los curricula, y valora la eficacia delas políticas de formación en la transformación de las actitudes del profesorado hacia la educación para el desarrollosostenible. Para ello, se analizaron las respuestas de una muestra de docentes de las universidades públicas y privadas que fueron recogidas a través de una encuesta y se realizó un análisis documental de las guías docentes. Losresultados obtenidos muestran que el proceso de sostenibilización curricular está siendo lento y superficial. Losobstáculos identificados son de naturaleza diversa y requieren soluciones diferentes. Uno de ellos es la falta decapacitación del profesorado. Los docentes muestran una actitud favorable a la sostenibilización curricular, pero muchos no se ven capaces de afrontar las dificultades que