Search

A logotype can have a considerable impact on the customers' perception of a given business, generate experiences and become a basis for assigning specific associations to the brand (positive, negative, promotional). The aim of the present study is to verify the function of logotypes of selected agritourism establishments, especially in view of the rationale for placing them on home pages of websites, and the marketing function they fulfill. Homepages (the main web pages) of websites of 10 agritourism farms with the dimensions of 1,245 × 570 pixels (and 24 -bit color depth) were analyzed. The study involved 170 respondents (n = 170), whose task was to indicate a single element they perceive as positive, negative, and one that in their opinion best serves the promotional goal in each of the 10 homepages. Statistical analyses were performed using the R-CRAN software version 4.0.2. The study confirmed that there are both differences and similarities in the responses regarding logotypes of the agritourism farms studied. The perception of the logotype depends strongly on the education level and age of respondents. The analyses also confirmed that there is no linear relationship between the size of the logo and the frequency at which it is indicated as a promotional element. The use of a detailed factor analysis of logotypes (with the use of the click-tracking technique) on the websites of agritourism farms is an innovative approach and allows for a relatively comprehensive assessment of the perception of logotypes by potential consumers of offers available on the market. Plain Language Summary: An Analysis of Logotypes of Agritourism Farms on Websites The aim of the present study is to verify the function of logotypes of selected agritourism establishments, especially in view of the rationale for placing them on home pages of websites, and the marketing function they fulfill. Homepages (the main web pages) of websites of 10 agritourism farms with the dimensions of 1,245 × 570 pixels (and 24 -bit color depth) were analyzed. The study involved 170 respondents (n = 170). The study confirmed that there are both differences and similarities in the responses regarding logotypes of the agritourism farms studied. The perception of the logotype depends strongly on the education level and age of respondents. The analyses also confirmed that there is no linear relationship between the size of the logo and the frequency at which it is indicated as a promotional element. Analyses presented in this article focused on the way consumers perceive logotypes of agritourism farms online. However, they pertained solely to Polish farms and Polish respondents. Limitation of this study is the fact that potential customers may react differently to logotypes that incorporate abstract word and/or graphic constructions. This is a rare practice in the case of agritourism farms operating in the Polish market, yet it cannot be excluded. Our study is limited to 10 agritourism farms. Future studies should include a larger sample, which would allow for drawing more precise conclusions. These, in turn, could provide a solid foundation for the practical use of the results by farmers who run agritourism businesses. [ABSTRACT FROM AUTHOR]

Marketing and design are interconnected. Innovative design opens up new markets and clever design rekindles interest in a mature market. Well-designed products communicate quality and value to the consumer. Logotypes, leaflets, packaging and signage provide visual cues to reinforce the values of the company to the customer. Advertising and promotional activity makes consumers aware of new products and gives a message to the consumer about the product and/or service available. However, little is known about design management processes and activities from a marketing perspective. The paper addresses this issue primarily through the use of detailed cases. [ABSTRACT FROM AUTHOR]

The aim of our research was to determine how colour impacts the effectiveness of a logotype for a particular activity and which colour used is strong, stable, associative and "playful", and thus the most appropriate for presenting a selected activity. For the purpose of this research, a logotype for a circus artist was designed using four colour variations, while conjoint analysis was used to identify the colour preference of a specific logotype. Besides colour, three additional attributes were chosen: the type, duration and price of a performance. Three or four levels were specified for every attribute. The results of the survey showed that colour is the not the most important of the four attributes, but that it does have a certain effect on a customer's decision. In the analysis, most respondents choose the red logotype, an outdoor performance, and the longest duration and the lowest price of a performance. The most important of the four attributes for respondents was the price of a performance, followed by the duration of a performance, the content/type of a performance and finally the colour of the associated logotype. The preference of respondents was improved by testing combinations of the four attributes and levels, where the colour blue was replaced with red. The research opens possibilities for further research regarding the impact of colours on subconscious decisions. [ABSTRACT FROM AUTHOR]

The article presents an analysis of the importance of logotype in an advertisement. An experiment was done by the Philips company in the Netherlands. Philips set up a split-run test with two identical advertisements, each with a different logotype. The study found that the well-known brand name got four times more "action" scores, two-and-a-half times the score on aided recall measurement, and a rating five times higher on unaided recall as the alternative advertisement. In a similar experiment, an advertisement was sent out as a direct-mail survey with the advertisers name and logotype blocked out. Most consumers were still able to correctly identify the advertiser. [ABSTRACT FROM AUTHOR]

This paper focuses on 119 logotypes that are depicted on European football club kits. The football clubs were selected based on their participation in the first two rounds of the UEFA Champions League competitions and in specific in its first two rounds covering a period of time from 1993 to 2010. Our research interest focuses on the significance of ideological loading in terms of the codes occurring in team logos as symbols of collective identities. Our view was, firstly, that logotypes have absorbed and internalized values and stereotypes from the wider social sphere (paradigmatic axis) and, secondly, that there is a common structuring of logos in terms of codes (syntagmatic axis). Our research is based on socio-semiotic methodology, which is not confined to a formalistic approach of texts, but scrutinizes them as an integral part of a material, socio-economic and political context. The analysis led to a series of important data referring to the structuring of team logos as well as to how these logos are related. [ABSTRACT FROM PUBLISHER]

Textbooks are required in most introductory college science courses, but students may not be benefitting from the textbooks as much as their instructors might hope. Word use in the textbooks may influence textbook effectiveness. I tested whether either the amount of technical vocabulary or the readability had a significant effect on students' ability to learn general biology concepts. I provided different versions of the same reading, then tested students on the content. On the topic with the lowest overall post-reading quiz scores, students who received readings with less technical vocabulary outperformed their peers (P = 0.03). Textbooks did not appear to be an important source of learning for students in this study; fewer than half the students reported that they were reading the assigned chapters near the start of the semester, and this number declined sharply. Students had difficulty correctly answering questions immediately after reading brief selections, indicating a low level of comprehension. Changes in textbooks and teaching strategies may improve student learning and reading compliance. [ABSTRACT FROM AUTHOR]

Copyright of Global Media Journal: Turkish Edition is the property of Global Media Journal, Turkish Edition and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Augmented reality (AR) is the concept of inserting virtual objects into real scenes. Often, augmentations are aligned with rigid planar objects in the scene. However, a more difficult task is to align non-rigid augmentations with flexible objects like cloth. To address this problem, we present a method to perform real-time flexible augmentations on cloth. Our method involves sparse cloth-tracking in video images using a new vision-based marker system with temporal coherence. We include an image-based method to automatically acquire real world illumination and shadows from the input frame. Non-rigid augmentations are achieved by rendering a textured 2D mesh aligned with the cloth surface, and combining the illumination result. The ability to perform realistic augmentations on cloth leads to applications in fashion, advertising, home decor and entertainment. We demonstrate our cloth augmentations with an application to interactively design T-shirts by demonstrating different virtual logos on a physical shirt in real-time. [ABSTRACT FROM AUTHOR]

The research reported here comprises an empirical investigation of the phenomenon of typographic allusion. In a preliminary study, subjects rated the perceptual qualities possessed by different typefaces (e.g. heavy-light, fast-slow). The results indicated that subjects agreed as to typeface characteristics and that typefaces were distinguished by such qualities. In Expt 1, subjects undertook a speeded decision task in which they responded according to which one of four adjectives appeared tachistoscopically. Each word appeared in a typeface whose qualities were either consistent or inconsistent with its meaning. Reaction times for inconsistent stimuli were significantly slower than those for consistent trials. In preparation for Expt 2, the same rating procedure was used to elicit subjects' judgements of the attributes of different animals. Subjects agreed as to animals' qualities and such qualities reliably distinguished between the animals. The names of these animals were then used as targets in a binary decision task and each one appeared in a typeface possessing qualities which were either congruent or incongruent with those of the animal. Subjects responded according to whether they considered the animal presented on each trial to be heavy or light, or fast or slow moving. Responses on trial in which the animal and typeface possessed conflicting attributes were significantly slower than responses when animal and typeface qualities were congruent. These results are discussed in relation to current views regarding the processing of written English. We argue that typographic features of words are able to access a semantic code and that this code can interact with the derivation of a linguistic code specifying a word's meaning and/or with post-lexical access decision processes. [ABSTRACT FROM AUTHOR]

A fast and effective algorithm is developed for detecting logos in grayscale document images. The computational schemes involve segmentation, and the calculation of the spatial density of the defined foreground pixels. The detection does not require training and is unconstrained in the sense that the presence of a logo in a document image can be detected under scaling, rotation, translation, and noise. Several tests on different electronic document forms such as letters, faxes, and billing statements are carried out to illustrate the performance of the method. [Copyright &y& Elsevier]

The article reports that the ephemera collections of collectors Jonathan D. Bulkley and Jose L. Rodriguez were donated to the Huntington Library in San Marino, California. Bulkley's collection features illustrated billheads and letterheads that demonstrate the evolution of commercial logotypes. Rodriguez's collection features cameo advertising covers and ephemera, and includes business cards, billheads, and letterheads, along with materials related to the history of embossed die stamp printing in the U.S.

The author reflects on the issues and sections of the journal. He claims that the increased number of special-issue pages is a positive sign of the quality and popularity of the journal. He mentions that production-related challenges often result in publication delays. He states that the submitted special-issue articles will be published individually in print and will have a graphic logo on its title to identify them with a particular issue.