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THE AESTHETICS OF LOGO OR WHY COMIC SANS IS NOT TO BLAME.
- Source :
- Marketing Identity; 2016, Issue part 1, p269-278, 10p
- Publication Year :
- 2016
-
Abstract
- The article deals with the relationship between the aesthetics of typography and the aesthetics of logo or logotype. The author claims to answer how much can the typeface influence the success of the brand in the market. The text is supported by the idea of artificial world of digital environment that was inspired by the thesis of Wolfgang Welsch. The author of the article justifies the role of graphic purification and visual coherence that should become the part of our physical and virtual world. [ABSTRACT FROM AUTHOR]
- Subjects :
- LOGO design
TYPOGRAPHIC design
LOGOTYPES (Printing)
AESTHETICS
BRAND name products
Subjects
Details
- Language :
- English
- ISSN :
- 13395726
- Issue :
- part 1
- Database :
- Complementary Index
- Journal :
- Marketing Identity
- Publication Type :
- Conference
- Accession number :
- 123768529