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Hybrid Brochure/Magalog Product Catalog.
- Source :
- Publication Design Workbook: A Real-World Design Guide; 2007, p96-103, 8p, 16 Color Photographs
- Publication Year :
- 2007
-
Abstract
- The article presents a case study of the publication formats and components used by the "Hybrid Brochure/Magalog" product catalog in Hyogo, Japan, which is considered a hybrid publication with a newsletter or magazine editorial structure. It comes with a folded catalog that creates a vehicle for placing orders, explains the available options and highlights the greeting cards. The article discusses the fundamental goals of Graph Co. Ltd. in developing this publication and its use of a pearlescent foil stamp for the company logotype.
- Subjects :
- CATALOGS
FORMAT of periodicals
LOGOTYPES (Printing)
MAGAZINE design
Subjects
Details
- Language :
- English
- ISBNs :
- 9781592533978
- Database :
- Complementary Index
- Journal :
- Publication Design Workbook: A Real-World Design Guide
- Publication Type :
- Book
- Accession number :
- 50335416