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A NOTE ON THE TYPE.

Authors :
Jana, Reena
Source :
BusinessWeek; 5/28/2007, Issue 4036, p14-14, 1/6p
Publication Year :
2007

Abstract

This article discusses the use of the font titled "Helvetica." This font, created by the Haas type foundry in Switzerland, is used by numerous companies as the font in their logo. Included in the group are BMW, Microsoft, Jeep, Sears and Staples. The font is celebrating its 50th anniversary in 2007 and will be featured in an exhibit at New York's Museum of Modern Art.

Details

Language :
English
ISSN :
00077135
Issue :
4036
Database :
Complementary Index
Journal :
BusinessWeek
Publication Type :
Periodical
Accession number :
25124492