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Tuned ln, Tuned Up.
- Source :
-
Print . Summer2016, Vol. 70 Issue 2, p44-45. 2p. - Publication Year :
- 2016
-
Abstract
- The article discusses the rationale behind the 1968 decision of Robert W. Sarnoff, president of the Radio Corp. of America to develop the company's new identity and logotype. Topics include the value of RCA's visual strategy to contemporary branding practices, the role of designers in the maintenance of corporate image, and the importance of the shift in design strategy for the company.
- Subjects :
- *CORPORATE image
*LOGOTYPES (Printing)
*BRANDING (Marketing)
*DESIGNERS
Subjects
Details
- Language :
- English
- ISSN :
- 00328510
- Volume :
- 70
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Publication Type :
- Periodical
- Accession number :
- 116409733