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Central and Eastern Europe (CEE) has long been a mystery to the West. Hidden behind the iron curtain for many years--even when these countries emerged in 1989 they remained largely [...]

Teenagers are surgically attached to theirs, businessmen have a breakdown if they lose one, and if there's no service in your area, it's more worrying than property prices. In Western [...]

The dry cleaning bill at Honda must be enormous. Barely have bow ties been loosened before the car brand's marketing team and its agencies are off to another awards junket. [...]

'We always have been, we are, and I hope that we always shall be, detested in France.' Those were the words of the Duke of Wellington in 1815 following his [...]

It may be March, but marketers at The Famous Grouse's parent company The Edrington Group are celebrating a very merry Christmas. The Scottish blended whisky was already number two in [...]

It is no coincidence that marketing directors talk so frequently of 'the holy grail' when plotting the desired future for their brands. Brand building is viewed as a mixture of [...]

The Jordan Ford racing team is like a ray of sunshine in the high stakes world of Formula One (F1). Quite literally in fact, as its canary yellow cars bomb [...]

They say you know you've made it when you only ever need one name. Madonna, Bailey, Bart--all instantly evocative of a mood, a lifestyle and a place in time. The [...]

Barely concealed insults are traded on the front pages of the weekly press, as news breaks of another acrimonious split. But, we're not talking about Burton/Taylor, Cruise/Kidman starstyle bust-ups. The [...]

For a brand as ubiquitous as JVC, it is not surprising to discover that it has just celebrated its 75th anniversary. While it may seem like a relic from the [...]

Mercurial? Stellar? No doubt some of the words marketing director David Andrew would be keen to hear about the rise of the Npower brand from regional obscurity to the nation's [...]

The Automobile Association (AA) enjoys a level of consumer trust quite unlike that of any other UK company. Whether you associate it with a very, very nice man or the [...]

The 1990s were a boom time for brands, and not just in terms of increased sales. Industrial relations were at an all time high, following what some regarded in the [...]

It is well established, with a universal brand, outlets in every community, many city centre sites with car parks and excellent goodwill. It has a visually well defined logo, with [...]

In the hours following the collapse of New York's twin towers on September 11th, the actions of two brands grabbed headlines around the world. Insignificant events compared to the catastrophe [...]

It's not rocket science. If you want to know what the customer wants then surely you can't go wrong by asking them? Or can you? As the popular anecdote goes, [...]

Anti-capitalist protesters are on the rampage and riot police regularly station themselves outside World Trade Organisation (WTO) meetings to hold back the great unwashed. Capitalists and corporates are the baddies [...]

Ask someone's advice for a good, over the counter (OTC) painkiller and you'll often be greeted by the response `Oh, I swear by X'. Common analgesics, cold remedies and skin [...]

Morag Cuddeford Jones discovers life is a journey Buddha is alleged to have opined that: 'it is better to travel well than to arrive'. He obviously hadn't experienced the Monday [...]

Brands constantly ask where they should find the next big idea. But what if they're too afraid to look for it? Morag Cuddeford Jones examines how brands can make that [...]

Morag Cuddeford Jones finds guerrilla marketing can mean war It was supposed to be an irreverent stunt to ensure buzz got around for Cartoon Network's new young adult animation Aqua [...]

The mobile phone market is fast, fashionable but above all fickle. Simon Thompson explains that pulling emotional strings is the way to keep customers loyal. By Morag Cuddeford Jones MCJ: [...]

Investing time and money in above-the-line communications counts for little if you fail to deliver your product. Morag Cuddeford Jones examines the potential brand benefits of the supply chain Managing [...]

Whatever else may be an enigma about the former Eastern bloc, one thing is certain: The Czechs like their beer. So much so in fact that they have the highest [...]

Disgruntled football fans try to sell underperforming players through it. Prime ministers' wives buy second hand toys for their children on it. Every day online auction site Ebay processes millions [...]

The build-up to the Olympics in Athens 2004 has been dogged by bad publicity. The city already failed to secure the International Olympic Committee's (IOC) approval to host the event [...]

As OPEC raises the price of crude oil to record levels, motorists worldwide are groaning at the petrol pumps as fuel prices peak. But perhaps they should spare a thought [...]

MCJ: You claim that sustainable business growth is only possible through a fully consumer-centric policy. Can you explain what this means? KW: This is why I love consumer goods. It's [...]

Keith Weed is in the pink. The chairman of the UK's largest consumer packaged goods company has just overseen the internal launch of Lever Faberg's range of pink-themed household cleaning [...]

At first glance McDonald's fast food and French gastronomy go together like ... well, they just don't go together. And yet, despite political antipathy between the two countries and diametrically [...]

Spain's premier Jose Maria Aznar is licking his wounds following a shock defeat at the polls, Tony Blair is facing a general election with the worst pro dieted voter turnout [...]

Nick Barley has travelled from rural England's mini silicon valley to the capital city to promote Microsoft's latest marketing campaign. Despite all the new software the company comes up with [...]

MCJ: Microsoft and Bill Gates are as American as apple pie. As the UK and Ireland marketing director, is it difficult to impose a local personality on the brand? NB: [...]

The Atkins diet has been a revolution. A best-selling diet book has been followed by a range of foods, sold in the UK and the US. The book has sold [...]

Like buses, stories of corporate collapse come along all at once. No sooner is media tycoon Conrad Black investigated over the accounts of his Hollinger empire, than a number of [...]

Centrica's Simon Waugh doesn't like promotion. That is to say, recent news of his promotion from deputy manager British Gas and group marketing director of parent utilities group Centrica, to [...]

Dr Angus Porter, to call him by his full title, would have given his school careers adviser a heart attack if he'd told them what his planned job path would [...]

Tobacco brands are raising their game in a bid to find new ways of communicating with consumers, now that yet more legislation is restricting marketing opportunities. A European directive (see [...]