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Giving off good relations: the press release trumpeting a new multi-million account is the shiny face hiding barely gritted teeth and an undercurrent of resentment. Morag Cuddeford Jones ask if clients and agencies can ever play happy families. (Client/Agency Relationships)
- Source :
- Brand Strategy. April, 2003, p20, 4 p.
- Publication Year :
- 2003
-
Abstract
- Barely concealed insults are traded on the front pages of the weekly press, as news breaks of another acrimonious split. But, we're not talking about Burton/Taylor, Cruise/Kidman starstyle bust-ups. The [...]
Details
- Language :
- English
- ISSN :
- 09659390
- Database :
- Gale General OneFile
- Journal :
- Brand Strategy
- Publication Type :
- News
- Accession number :
- edsgcl.100731654