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Giving off good relations: the press release trumpeting a new multi-million account is the shiny face hiding barely gritted teeth and an undercurrent of resentment. Morag Cuddeford Jones ask if clients and agencies can ever play happy families. (Client/Agency Relationships)

Authors :
Jones, Morag Cuddeford
Source :
Brand Strategy. April, 2003, p20, 4 p.
Publication Year :
2003

Abstract

Barely concealed insults are traded on the front pages of the weekly press, as news breaks of another acrimonious split. But, we're not talking about Burton/Taylor, Cruise/Kidman starstyle bust-ups. The [...]

Details

Language :
English
ISSN :
09659390
Database :
Gale General OneFile
Journal :
Brand Strategy
Publication Type :
News
Accession number :
edsgcl.100731654