Could DVD kill the video star? JVC TVs and stereos adorn living rooms worldwide. Morag Cuddeford Jones asks if the Japanese company can hold its own against market leader Sony, or if it's just becoming part of the furniture. (JVC)

Authors :: Jones, Morag Cuddeford
Source :: Brand Strategy. February, 2003, p16, 4 p.
Publication Year :: 2003
Abstract: For a brand as ubiquitous as JVC, it is not surprising to discover that it has just celebrated its 75th anniversary. While it may seem like a relic from the [...]

Subjects :: Victor Company of Japan Ltd. -- Marketing -- History
Consumer electronics industry -- History -- Marketing
Consumer electronics industry
Company marketing practices
Advertising, marketing and public relations
Business

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