A mobile design for life: Morag Cuddeford Jones asks if Siemens Mobile's revamped global brand strategy will be enough to help the brand build consumer relationships in the highly saturated mobile market

Authors :: Jones, Morag Cuddeford
Source :: Brand Strategy. September, 2004 Issue 185, p20, 4 p.
Publication Year :: 2004
Abstract: Teenagers are surgically attached to theirs, businessmen have a breakdown if they lose one, and if there's no service in your area, it's more worrying than property prices. In Western [...]

Subjects :: Siemens AG -- Market share -- Company forecasts -- Company sales and earnings -- Rankings
Cellular telephones -- Market share -- Rankings
Electronics industry -- Market share -- Company forecasts -- Company sales and earnings -- Rankings -- Industry sales and revenue
Cellular telephone equipment industry -- Industry sales and revenue -- Company sales and earnings -- Rankings -- Market share
Company market share
Wireless telephone
Wireless voice/data device
Company business forecast/projection
Company earnings/profit
Electronics industry
Advertising, marketing and public relations
Business

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