The communications union: brands claim to be working as hard for their employees as they do for their consumers yet industrial action is rising. Has employee engagement failed the acid test?

Authors :: Jones, Morag Cuddeford
Source :: Brand Strategy. Dec, 2003 Issue 178, p20, 3 p.
Publication Year :: 2003
Abstract: The 1990s were a boom time for brands, and not just in terms of increased sales. Industrial relations were at an all time high, following what some regarded in the [...]

Subjects :: Human resource management
Employee loyalty
Advertising, marketing and public relations
Business

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