The communications union: brands claim to be working as hard for their employees as they do for their consumers yet industrial action is rising. Has employee engagement failed the acid test?

MLA

Jones, Morag Cuddeford. “The Communications Union: Brands Claim to Be Working as Hard for Their Employees as They Do for Their Consumers yet Industrial Action Is Rising. Has Employee Engagement Failed the Acid Test?” Brand Strategy, no. 178, 1 Dec. 2003, p. 20. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.111615858&authtype=sso&custid=ns315887.

APA

Jones, M. C. (2003, December 1). The communications union: brands claim to be working as hard for their employees as they do for their consumers yet industrial action is rising. Has employee engagement failed the acid test? Brand Strategy, 178, 20.

Chicago

Jones, Morag Cuddeford. 2003. “The Communications Union: Brands Claim to Be Working as Hard for Their Employees as They Do for Their Consumers yet Industrial Action Is Rising. Has Employee Engagement Failed the Acid Test?” Brand Strategy, December 1. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsggo&AN=edsgcl.111615858&authtype=sso&custid=ns315887.