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RISK: Risky business

Authors :
Jones, Morag Cuddeford
Source :
Brand Strategy. April 16, 2007, 25
Publication Year :
2007

Abstract

Brands constantly ask where they should find the next big idea. But what if they're too afraid to look for it? Morag Cuddeford Jones examines how brands can make that [...]

Subjects

Subjects :
Business creativity -- Usage -- Management -- Methods
Business performance management -- Methods -- Usage
Company business management
Advertising, marketing and public relations
Business

Details

Language :
English
ISSN :
09659390
Database :
Gale General OneFile
Journal :
Brand Strategy
Publication Type :
News
Accession number :
edsgcl.162153963

Tools

Authors Abstract Subjects Details