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NEW YORK -- The advertising industry today took a first step toward a possible modification of the television industry's annual upfront ad-buying season when the Association of National Advertisers decided [...]

Best use of national television and cable Finding a way to make a major a splash for an advertiser who spends all of its money in just one quarter of [...]

ABC has sold 92 percent of the ad inventory for the four college football Bowl Championship Series games it will air Jan. 1-3, according to Ed Erhardt, president of ESPN/ABC [...]

ABC Unlimited, the network's recently formed integrated sales unit, last week signed its first major national deal--a $10 million-plus package with nutritional-supplements marketer EAS. The package includes buys on ABC [...]

If local TV stations want a bigger share of the advertising pie, their executives have to get involved at the national level much earlier in the process, according to two [...]

SAG/AFTRA and ad community at odds on terms for new contract With negotiations for a new contract between SAG/AFTRA and the advertising community on fees paid to actors in TV [...]

Advertising agencies are divided on whether they should support the new TV ratings service being developed by Statistical Research Inc. or to continue to stand behind the sole current ratings [...]

The message to TV executives at the annual Association of National Advertisers' Television Ad Forum in New York last week was simple and clear: as long as the medium continues [...]

During the 2004-'05 national TV upfront marketplace, which has pretty, much wrapped, media buyers were supposed to deliver a clear message to the Big Six broadcast networks: Don't push your [...]

By early Aug. 18, following the nation's biggest blackout in history, late last week, advertisers and agencies were determining with television and radio outlets what commercials were pre-empted and how [...]

If the current white-hot broadcast television advertising marketplace continues strongly over the next 75 days, the Big Six networks could see advertisers commit $9 billion for the next prime-time season [...]

GIVEN the impressive ratings performance of the season-opening Daytona 500 on Fox in primetime, NASCAR is in position to extend a TV viewership revival path that began last year. After [...]

Insiders at CBS said that through last weekend there were only a 'handful' of in-game Super Bowl spots available. But media buyers with knowledge of avails said that handful was [...]

NEW YORK Although ratings for the first three weeks of the new broadcast TV season are mostly down, the networks may not yet be facing make-goods, because viewing patterns for [...]

NEW YORK Buyers, sellers and ratings suppliers are taking stock of lost adspend, negotiating makegoods and crunching numbers this week, following the largest blackout in U.S. history. Estimates of how [...]

Advertisers' faith in network television was affirmed by their decision to commit to spending 20 percent more in this year's upfront for the upcoming 2002-2003 season--a record $8.2 billion--despite a [...]

Cable shies from making early deals; nets still setting schedules Media buyers put the final wraps on the syndication upfront market last week, writing just over $2 billion in business [...]

Advertising time hits new records on broadcast and cable networks Commercial loads are at an all-time high on four of the Big Six broadcast networks, according to the 1998 Television [...]

Broadcast, cable nets move to fill $4OMil in cancelled Procter ad buys THE MARKETPLACE Network and cable sales executives are looking to move big chunks of second-quarter inventory after Procter [...]

With a client roster that reads like a who 's who of American advertisers, he has to stay on top of his game. Having more than $2.2 billion to spend [...]

Reports that nightly newscasts remain a draw for many advertisers in the United States, despite smaller audiences. Reasons why nightly news broadcasts remain attractive for many advertisers; Two big advertising categories on the nightly news; Top television news programs in the country. INSET: PRIMETIME MAGS SHRINKING.

This article reports on the meetings between U.S. television networks and advertisers in the summer of 2008 to determine advertisement placement for the autumn cable television season. Networks discussed include Turner Broadcasting System (TBS), Comcast Networks (CN8), MTV Networks (MTV), and Discovery Networks.

The article profiles Joe Uva, chief executive officer (CEO) of Univision Communications, and his business model that has been well received by the advertising industry. According to Monica Gadsby, CEO of Starcom MediaVest Multicultural, Uva has emphasized the perspective of the buyer and a willingness to be more flexible in advertising opportunities.

The article discusses the 2007 upfront advertising sales meetings for U.S. television networks. The networks secured $9.15 billion in upfront advertising revenue for the 2007-2008 season, a 4.5 percent increase over 2006, despite predictions that sales would be slow. Also detailed is media buying company Group M's deal with NBC, the fourth-place network, which some see as setting the bottom price on advertising spending too high.

The article presents a profile of Jon Nesvig, head of advertising sales for the Fox Broadcasting Co. Nesvig has held that position since 1989. Fox had six executives in charge of programming from 1997-2007. Nesvig admits he is a stubborn negotiator. He says that the rise of new media have made the job of selling advertising far more complex than in the past. Nesvig has an excellent personal relationship with Fox owner Rupert Murdoch.

Interviews Ray Dundas, executive vice president for national broadcast at SFM Media/MPG company. Views on cable programming; His views on the role of online services to cable industry; How the Internet will affect cable and broadcast; Budget spent by companies on advertising.

The article offers advertising predictions for network television for 2008. The author discusses predictions that advertising revenue for television will increase but that viewer numbers will decline due to a lack of scripted programs resulting from a strike by television writers. The lower cost of reality programming could help television networks regain some profits but may result in lower ratings. A possible strike by television actors could affect the production of television programs.

The article discusses how media agencies are pushing television networks to broaden their opportunities for product advertising. ABC sales president Mike Shaw states that his network is committed to holding the audience during commercial pods. Alison Tarrant, senior vice president of The CW Television Network, discusses "content wraps." She also discusses incorporation of products into story lines. Sunkist products were integrated into the February 7, 2007 episode of "One Tree Hill."

The article discusses about the importance of media relationship. Media relationship has been on the rise for years, but recent moves by several major media shops have only accelerated the trend. The media side stands a better chance at winning the strategic planning prize because creative shops are biased toward television that is what they know best and do best, he says and have an aversion to numbers and that is, creating metrics to both project and post-evaluate effectiveness of campaigns. Clients suspect that creative agencies never saw a business problem that could not be solved with a 30-second television commercial.

Presents news briefs on the U.S. mass media industry as of June 14, 2004. Number of advertising hours sold by NBC Universal for the TV coverage of the Summer Olympics in Athens, Greece; Opposition of Sen. John Kerry to cable and satellite restrictions; Commitment of DirecTV to TiVo despite selling off shares; Plan of American Broadcasting Co. to focus on fixing prime time television programs.

Reports on issues and events concerning the U.S. mass media industry as of October 2003. Status of advertising sales for National Basketball Association television broadcasts on ESPN and TNT; Announcement made by the U.S. Federal Communications Commission regarding the transition to digital television; Plans of Comcast Cable for the launch of a third digital sports tier service.

Provides an update on media and broadcasting industry in the U.S. as of May 2002. Decision of WorldCom to suspend its advertising campaign; Sales of newspapers and magazines after the September 11, 2001 terrorist attack; Level of commercial clutter on television released by the Television Commercial Monitoring Report.

Presents updates on television broadcasting in the United States in the fall season of 2001. Ratings of several television networks, such as NBC and CBS, last summer; Changes in programs and program schedules done by several networks; Issues concerning television advertising.

The article reports on the total advertising revenue of NBC Television Network for the year 2008. Information is given that NBC had sold off its inventory at mid- to high-single-digit cost-per-thousand increases and taking in $1.9 billion in primetime advertisement dollars, up $100 million from last year's upfront. The network estimated that it increased the amount of digital advertisement dollars by about 70%-75%, albeit off a smaller base.

Features The Media Edge, recipient of the 2000 Media Plan of Year Awards in the best use of national television and cable category for its work to promote the launch of Royal Caribbean's largest cruise liner in the United States. Deal with figure-skating specials producer, Disson Furst & Partners; Rationale behind launching advertisements during the television broadcast of an ice-skating special; Campaign highlights.

Provides information on the 1998 convention of the National Association of Broadcasters and the Television Bureau of Advertising. Keynote speaker; Significance of computer to television business; Why Fox TV Network chose 720 P format for its high-definition broadcasts; Issue on getting advertisers into the digital technology.

Reflects on the viability of using network television as an advertising tool in the United States. Spendings of advertisers in the 1999-2000 upfront buying period; Decline in network television viewership; Efforts of the networks to address viewership and other problems; Advertisers' preference for network over cable television.

Not only did the six broadcast networks take in a record $9.3 billion in upfront advertisement dollars for the 2003-2004 season, but financial analysts are predicting that just about all of the networks will improve their profit pictures over the coming year. Despite hefty increases in pricing for 30-second commercials, advertisers still believe that broadcast television is the most immediate way to reach a mass number of consumers, even if there is some wasted audience outside the demos they are trying to reach. Advertisers in categories such as fast food, automotive, telecommunications, soft drinks, retail and credit cards are not willing to let their competitors get preference on them by allowing them to run a network TV campaign while they sit out.

Reports that the television commercial clutter study was not part of the annual media conference of the American Association of Advertising Agencies (AAAA) in New Orleans, Louisiana owing to a dispute over payment of the fee for the study to CMR. Decision of CMR to charge three times the amount charged previously; Reasons cited by the AAAA for refusal to pay; Nature of the study conducted by CMR.

Reports on the faith of advertisers on network television in the U.S. Search of advertisers for unduplicated audiences; Impact of the September 11 terrorist attacks on broadcasting networks; Affinity of advertisers to broadcast network prime time.

Reports that the American Association of Advertising Agencies has requested the Television Bureau of Advertising (TVB) to join the group's 2001 Media Conference after the latter announced plans to no longer hold its annual marketing conference in conjunction with the National Association of Broadcasters. Impetus for the request; Rationale for a TVB-sponsored retail ad or marketing meeting.

The article discusses the strategy of Univision, an American Spanish language broadcast television network owned by Univision Communication, leading up to the annual up front advertisement buying and selling season. Instead of competing with Spanish language networks for marketers' advertisement dollars, Univision Communications' President of Advertising Sales and Marketing Keith Turner plans to target English-language networks ABC, CBS, NBC and Fox.

Presents study results indicating that ratings for United States broadcast network's leading programs dropped suggesting that broadcaster's advertising rates are artificially inflated. Reason for conducting the study; Period covered by the study; Percentage drop in the ratings of the leading television programs.

The article discusses the increase in television advertising targeted at male audiences. According to Brent Poer, president of LiquidThread North America, marketers are transitioning to advertising on programming that has a denser mix of male audiences. Stephanie Gibbons, president of marketing and on-air promotions at FX, said that younger men have become more open to different types of television programming. INSET: SYNDICATION OFFERS SOLID MALE OPTIONS.

The article reports on the return of advertisers to Major League Baseball televised events in 2010, after a downturn in 2009. Television sports rights holders will begin selling commercials for the first few months of the 2010 season, with the Fox network nearly sold out for April and May, and ESPN ahead of last year. An increase in automotive advertising and financial advertising is cited as part of the reason.

The article focuses on advertising of Major League Baseball matches on several television (TV) networks. According to the article TV networks including Fox Broadcasting Co. (Fox) and ESPN have reported that complete sale of commercial time on games broadcasted by them. Fox has reported an increase of 75 percent in the advertising this season as compared to that in the last season.

The article reports that Spanish-language television broadcasting company Univision will participate in the so-called "upfront" sales presentations for television advertising in the 2010-2011 television season.

The article examines the cancellation of the television program "The Jay Leno Show," by the NBC Television Network. Although advertisers have the right to demand refunds for purchases of future television advertising on the program, media buying service executives indicate they will recommend that clients do not do so, instead advertising in the various programs NBC will use to replace the every-weeknight talk show, as they will likely get higher ratings.

The article discusses the competition between Hispanic television networks Univision Communications Inc. and Telemundo Communications Group Inc. in television advertising in the U.S. Particular focus is given to the statement of Deidre Smalls-Landau, managing director of a multicultural agency Identity, that networks both have every valuable assets that advertisers look for to leverage each year in the upfront market for its clients.

The article discusses the so-called "upfront" television advertising advance sales for prime time programs in the 2009-2010 season. There have been fewer deals made between media buying services and television broadcasters than at the same time in previous upfronts. This is attributed to unrealistic promises by the services they could achieve major reductions in advertising rates and to broadcasters' retaining inventories of advertising time for later sales on the so-called "scatter" market.