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No Average Joe.
- Source :
-
MediaWeek . 5/26/2008, Vol. 18 Issue 21, pSR2-SR9. 6p. - Publication Year :
- 2008
-
Abstract
- The article profiles Joe Uva, chief executive officer (CEO) of Univision Communications, and his business model that has been well received by the advertising industry. According to Monica Gadsby, CEO of Starcom MediaVest Multicultural, Uva has emphasized the perspective of the buyer and a willingness to be more flexible in advertising opportunities.
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 18
- Issue :
- 21
- Database :
- Academic Search Index
- Journal :
- MediaWeek
- Publication Type :
- Periodical
- Accession number :
- 32517605