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No Average Joe.

Authors :
Consoli, John
Source :
MediaWeek. 5/26/2008, Vol. 18 Issue 21, pSR2-SR9. 6p.
Publication Year :
2008

Abstract

The article profiles Joe Uva, chief executive officer (CEO) of Univision Communications, and his business model that has been well received by the advertising industry. According to Monica Gadsby, CEO of Starcom MediaVest Multicultural, Uva has emphasized the perspective of the buyer and a willingness to be more flexible in advertising opportunities.

Details

Language :
English
ISSN :
1055176X
Volume :
18
Issue :
21
Database :
Academic Search Index
Journal :
MediaWeek
Publication Type :
Periodical
Accession number :
32517605