Back to Search
Start Over
Nets, buyers see upfront uptick: tight broadcast scatter market is setting stage for possible $9 billion take. (The Marketplace)
- Source :
- MEDIAWEEK. March 3, 2003, Vol. 13 Issue 9, p4, 2 p.
- Publication Year :
- 2003
-
Abstract
- If the current white-hot broadcast television advertising marketplace continues strongly over the next 75 days, the Big Six networks could see advertisers commit $9 billion for the next prime-time season [...]
Details
- Language :
- English
- ISSN :
- 1055176X
- Volume :
- 13
- Issue :
- 9
- Database :
- Gale General OneFile
- Journal :
- MEDIAWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.98543258