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ANA Forum to TV: think beyond 30-second spots

Authors :
Consoli, John
Source :
MEDIAWEEK. March 27, 2006, Vol. 16 Issue 13, p8, 2 p.
Publication Year :
2006

Abstract

The message to TV executives at the annual Association of National Advertisers' Television Ad Forum in New York last week was simple and clear: as long as the medium continues [...]

Details

Language :
English
ISSN :
1055176X
Volume :
16
Issue :
13
Database :
Gale General OneFile
Journal :
MEDIAWEEK
Publication Type :
Periodical
Accession number :
edsgcl.143917784